Test post by Raj

Dr Raj S Murthy is the J.Warren McClure Research Professor in Marketing. He holds a Ph.D. in Business Administration (Specialization – Marketing), a Masters in Business Administration (Management of Information Systems) and a Bachelors in Engineering. An active business consultant, his research is tied strongly to his experience and his teaching interests in the domain of quantitative analytics, research methods and branding. His primary area of interest is in the design and execution of data driven consumer engagement strategies.

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