I like to:
- generate left-of-center ideas.
- promote authenticity.
- curate social experiences.
- create and maintain connections with others.
I am a content marketer and brand strategist graduating with a degree in Digital Marketing from Rochester Institute of Technology in May 2018. A balanced left and right-brain thinker, I am constantly testing, learning and optimizing, all while applying a refined creative edge.
As a content marketer, I am a proactive agent in the areas of search engine marketing, social media, branding, content strategy, and paid advertising, I consistently stay on top of trends in the world of content marketing with an intense personal interest in food and fashion culture.
I excel at writing compelling stories, employing empathy to understand audiences, and have a penchant for all things analytical. I am adept at leading, executing and tracking the performance of demand generation campaigns across various social platforms.
Hailing from Philly, I was raised by a kind, hardworking German father and a no-nonsense, but incredibly selfless, Chinese mother from who I’ve absorbed both a driven and empathic mindset.
My focus as a professional, and as a person, stems from my love of community. If I’ve learned anything throughout my college career and work experience, it’s that one must be relentless and in constant pursuit of improvement, all while continually learning and growing. In this vein, I’ve taken on freelance work as a content marketer, becoming ingrained in the surrounding community and extending what I’ve learned in the classroom into the real world.
As the Program Director for WITR 89.7, an FM radio station serving the greater Rochester area, I work alongside a team of multi-talented DJs and producers to bring lesser known music to the community.
Most recently, I’ve been assisting AVVINO, a local, high-end, contemporary restaurant with their marketing, web presence and social media, redesigning their website and converting web traffic into dinner reservations. This was a business I loved from the first water glass I filled, to the last table I wiped down. I feel fortunate that I can apply my knowledge as a digital marketer to positively impact the lives of everyone working there.
To find work in a setting that promotes constant collaboration and open communication is a goal of mine. In a place like that, I can focus on growing and leading. I can work harder, better, and feel good about it.
I am always on the lookout for additional freelance opportunities to help grow small businesses, individual brands, and everything in between.
I’m currently on the job hunt, searching for a full-time digital marketing position.
Reach out! Let’s chat.
Much of this info and more can be found on my personal website:
- Half Chinese, half German
- Avid fashion enthusiast and sneakerhead
- Second degree black belt in Taekwondo
- Self proclaimed stir fry expert
- Radio DJ on WITR 89.7
- Will go the distance for a good bagel (If you’re in Rochester, don’t play yourself – make sure you stop by Balsam Bagels)
This page can now be found at the new sema2018.com
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