Hey there, it’s Lisa Hornak

Picture of LisaMy name is Lisa Hornak and I am originally from Houston, PA. Currently, I am a third-year student at Rochester Institute of Technology. I chose to major in Marketing with a Supply Chain Management minor. Finally, I am a member of the Women’s Rugby team at RIT and the DECA club at RIT.

In the future, I  plan to work in the sports marketing or marketing analytics industry. Even though I prefer to stay in the Rochester area, which I now consider it to be home, I am always up for an adventure when a good opportunity opens up.

Lisa Hornak - Spongebob meme

“If you can't fly then run, if you can't run then walk, if you can't walk then crawl, but whatever you do you have to keep moving forward.”
 ― Martin Luther King Jr.

If you can’t run, walk, or crawl then I guess you end up crutching like me. Right now I am on crutches for the next 6+ weeks with a cracked fibula. Being on crutches has definitely been an eye-opening experience in snowy Rochester to the accessibility challenges of going to a large university.

Crutches

As my journey through college is starting to near the end, I am currently searching for a marketing co-op for this summer. By filling out hundreds of applications and obsessively checking various job sites the past few months I learned a lot. Therefore, I am more cognizant of what jobs are out there and how my interests match up.

 

What should you do next:

Finally, take a glance at my Twitter, LinkedIn, and Resume. No need to actually read them just open the link.  I need to analyze traffic being driven to this page using Google Analytics for my marketing assignment.

Lisa Hornak- LinkedIn

Lisa Hornak- Resume

If you have any questions or comments feel free to email me: Email.

 

Lisa Hornak Injury Update [ 3/27/18]

Four x-rays later, I am off crutches and in an air cast. Now, I will wear the “walking boot” another month followed by physical therapy. I am looking forward to when I can return to my active lifestyle and getting back into my gym routine.

 

This content can now be found at:

Redirect 301 http://s226869948.onlinehome.us/sema/lisa-hornak/ http://sema2018.com/lisa-hornak/

Social Media Influencers and Their Impact on Consumer Behavior

Social media influencer marketing is still a relatively new trend, but it’s quickly becoming a go-to tactic for marketers seeking the attention of a generation of distracted, advertising-adverse consumers. For decades, marketers have used catchy slogans, graphics, and celebrity endorsers to get their audience to focus on their message. But today, traditional media channels are in decline and consumers are getting used to entertainment without interruption. Therefore, brands need reach their audience in more subtle and cost-effective ways. Enter, the social media influencer.

Generally speaking, influencers are social media users who enjoy substantial popularity on platforms like Instagram, YouTube, or Twitter. Many of these influencers are celebrities like actors, musicians, or athletes. Celebrities are frequently used in advertising because they are great at capturing consumer attention. In a world where it’s getting easier to avoid advertising altogether, that’s a difficult task! However, creating an advertising campaign with a popular celebrity is an expensive and time-consuming process.

Why use influencers?

Influencer marketing can achieve the same goal of consumer attention, but in a much simpler way. Instead of hiring photographers, creatives, and a media team, brands let the influencer create content and distribute it to their thousands or millions of followers. This strategy is not only cheaper and more efficient, it also has greater potential to impact consumer opinions because the audience has opted into following an influencer and likely cares about what they have to say.

By sharing aspects of their everyday lives on their social media profiles, these celebrities make their fans feel more connected to them than ever before. This also makes them more susceptible to subtle brand messages intertwined between personal posts about what the influencer ate for lunch or what they did on their vacation.

The new celebrity influencers

While many of the most popular social media influencer accounts are owned by traditional celebrities, social media has also given rise to another subset of influencers that are a lot more like your average Joe. The ‘social media celebrity’ is a new breed of public figure that starts off as an ordinary social media user.  Through sharing interesting, original content, hey manage to acquire a mass audience of followers and the attention of brands.

Many of these social media influencers exist within niche online communities, like travel, parenting, fitness, or fashion. Their opinion leader roles in online circles make them attractive for brands targeting a specific audience actively looking for information. These influencers are also pros at fostering meaningful, relationships with their followers that make them seem like friends. Brands can take advantage of these relationships by using influencers to spread positive word-of-mouth about their products on social media.

The Internet and social  media has caused drastic changes in the media landscape. This shift has challenged marketers to find new ways to reach their audience. Social media may be a distraction from traditional advertising channels, but it’s also an opportunity. Brands that learn how to harness the power of influencers and connect with online audiences will be able enhance their image and increase awareness more efficiently and cheaply than ever before.