Jarad Trinca – New Media Marketing

My name is Jarad Trinca, I’m a third year New Media Marketing major from Syracuse, New York. I currently work for RIT Sportszone as a camera operator filming RIT sporting events. I will be graduating early in the fall of 2019 and plan to get a job in the social media industry.

Have a look at my insane Resume as well as my cool Linkedin page where you can find videos and graphics I’ve made!

About Me

I like watching sports and I’m pursuing a job in the sports industry. More specifically I want to create social media content for a sports team. I love to create videos and graphics in my spare time as well as do some photography on the side. I’ve had experience in various marketing sections as well, including Social Media, Search Engine Optimization, Shopping Cart Optimization, Segmentation, and Target Market. In addition to marketing, I’ve adapted many skills in filmmaking and photography over the years. I’ve been immersed in video editing and camera operating years before I arrived at college. I’m proficient in many programs from Adobe Creative Cloud including: Premiere, Photoshop, indesign and media encoder. I take pride in my work and I embrace learning so that I can sharpen my skills and gain experience which will help to achieve my goals I’ve set for myself. My hobbies include playing basketball, golfing, and doing a podcast with my roommates. I love to create, whether its a video or graphic or even a podcast, it’s what I’m most passionate about and I hope I get a job that allows me to do that.  

Katherine Ray

Me!

Hello! My name is Katherine Ray and I am pursuing my master’s degree on Communications and Media Technologies at RIT. I will be graduating from the College Of Liberal Arts in May 2019.

 

About me

I came to RIT with a scholarship to study Communications and Media Technologies. I am a beauty  influencer and I have a YouTube channel and social media accounts where I share with the world everything beauty related from how to take care of your natural curly hair, to tips, tricks and reviews of makeup, skincare and hair products. This is so I can empower others to accept their roots and embrace them, and feel comfortable in their own skin, without neglecting the fact that most of us like to play around with makeup to change things up from time to time (and that’s perfectly ok).

Deva Curl sponsorship

I have learned how to create media content that goes accordingly with the main goal of my channel and social media, and I am learning the strategies of planning ahead all the content posted.

I have worked as an influencer with brands like Sugar Bear Hair and Duvolle, trying out their products and creating content for them (reviews, posts, videos, etc.). It has been very interesting to see what they want and what are their ideas for content to attract more customers.

Sugar Bear Hair Sponsorship

Even though the majority of work experiences I have had so far has been in corporate banking, it has helped me build the discipline I have today for what I am passionate about, and have helped me plan ahead and foresee the different possible scenarios.

Connect with me!

YouTube

Instagram

CV

Linkedin

Oluwatosin Arowosola

Digital Brand Manager

Hey guys! My name is Oluwatosin Arowosola. Too long, but you can call me Tosin (toe-sin). I have a BSc in Mass Communication from University of Lagos, Nigeria and currently a graduate student at RIT studying communications and media technology.

Let me take you on a journey about my passion…

I have a great interest in investigating brand communication, consumer engagement/behavior, digital media, and marketing/ advertisement. As an international student, I strive to look for opportunities that enable me acquire experiences in industries that are related to my field.

A philosophy I live by is

“Always know what to say, when to say it, how to say it, and most importantly to whom it should be said”.

Some Experiences

One of my most memorable experiences was an interview with Erin Foster, former director of marketing communications, Eastman Kodak. This was an opportunity for me to tap into her experience and expertise to learn about some real challenges, and how it was tackled. Watch here.

The Empty Hanger TV: An engaging multimedia project, that shows how and why clothes matter. Working on this project, helped me learn so much about the American market and also to see the difference, if any, in how digital marketing works or how it affects the target audience. I was able to see how a new business can use the new media to get a head start in the market. My research was focused on; management research tools, social platform scheduling, content type per platform and so on.

My most recent experience comes from Children Awaiting Parent (CAP). A non-profit organization, dedicated to finding adoptive families for waiting children. Every brand wants to have that online presence. My major role at CAP as a brand manager was to revamp the online presence, by creating campaigns that help to increase the brand’s identity. Some of the things I did included, but weren’t limited to, marketing campaigns, implementation plan, content creation, graphic design, website management and social media management.

The most interesting aspect of my role at CAP was the graphics design aspect. It was a challenge, but an exciting one which I am proud of myself for taking on. See, I had little to no idea on graphics design, but I basically taught myself how to use the available design software as it was a necessary tool to help me produce amazing results in my role as a brand manager.

I’m eager to continue learning and positioning myself in industries I can add value to.

Connect with me!

LinkedIn

Resume

Facebook

Exploring Life After Business School

Future successful business man Yasmani Aguiar smiling at camera
2017 Student Government Photo

Little Bit About Me

Hello to All,

My name is Yasmani Aguiar and I come from paradise in the Caribbean; that’s right, I was born in Cuba and have been fortunate to visit my home land four times now. If you ever have questions about my journey and experiences there, don’t hesitate to ask. Also, I’m the Student Senator for our lovely Saunders College of Business. I’m majoring in finance with minors in marketing and economics. My hobbies include exercising, skateboarding when it’s warm out, cooking and exploring different states/countries. I aspire to lead a healthy lifestyle for the rest of my life. In conclusion, I enjoy trying new things in all aspects of life so I may experience as much as I can while I can and to establish an awesome lifestyle for the future.

Future Goals

As a Finance student, I’m looking towards applying my skills, experience and knowledge towards a non-traditional finance role. Furthermore, I’ve been looking at business development jobs, financial advising and rotational leadership programs in reputable companies in the U.S. I’m also open to relocating anywhere and working abroad for some time; as the title implies, I want to experience life’s journey since I only have one life to do so. Additionally, my interests in photography, health and wellness and traveling will be somehow combined in the future as side projects or a business.

Furthermore, self-learning is something I enjoy and will continue to partake in . My goal is to learn more about health and wellness with the possibility of transitioning to that sector full-time and opening my own health-related business in the future. My main goal throughout my career(s) is to look forward to going to work every morning I wake up and enjoying what I do.

Social Media Profiles

Yasmani’s Linkedin

Follow me on Instagram!

Resume

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CameronMarsh

Delta Sigma Pi Initiation Day December 2017

I’m a 4th Year New Media Marketing student at the Rochester Institute of Technology with minors in Finance and Communication. I will be graduating in December 2018 with a B.S. degree in Business Administration.

About Me

I am originally from Massena, New York, a small town neighboring the Canadian border. I now consider Rochester my home after moving here in the summer of 2014.  I’ve always thought it was wiser to move away from home and realize you want to move back, rather than to never leave at all. Outside the classroom, I am the president and co-captain of the RIT Roller Hockey club. I have been also a brother of a Business Fraternity, Delta Sigma Pi, since freshman year. Throughout my years at RIT I have met some incredible people, been introduced to many new ideas, and grown into an aspiring business professional. Although I have thoroughly enjoyed my time spent in college, I am becoming increasingly eager to see what opportunities lie ahead in the next chapter of my life.

Future Aspirations

When I first entered college, I had predominantly no idea what I wanted to accomplish in life. I now envision myself working in an environment where I will have the opportunity to surround myself with like-minded individuals to collaboratively get things done. I am still unsure which route I will take to get me there. As a result, I am exploring any and all opportunities that come my way.  Since, I have found a passion for marketing and sales. I love the person to person interactions that the two fields have to offer. I believe that building legitimate relationships with others is a key component of success in every facet of life. Eventually, I’d like to end up in the sports industry.

I am looking to expand my professional network. So please take the time to connect with me on LinkedIn and check out my resume. I have provided links to both below. If nothing else, do me a huge favor and simply click on each of the links below. It will help me a great deal with my Search Engine Marketing Analytics class.

Thank you for your time, I appreciate it.

 

Connect with me on LinkedIn

 

Check out my Resume

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Miss Media Marketing

profile photo of New Media Marketing person
Eboni Ellis

My name is Eboni, I study New Media Marketing and I love art! There is art in the way a wave crashes on

the sand or the way a meal is presented at a restaurant. You can say I’ve dedicated my life to the arts. I have bungee jumped in Mexico, jet skied in Aruba, and even cooked paella in Spain. I’ve been savvy with paint brushes and pencils for as long as I can remember. I consider myself to be very free spirited and open minded. So, when it came to picking a career for myself the choice was obvious! I was going to study… new media marketing.

Social Coin Company group photo coop for new media marketing
Social Coin Company group photo

Confused? Well let me explain. I believe marketing is a form of art. Anything that requires a level of creativity and innovation is art. Media Marketing done right has the ability to tap into people’s emotions, twist the way they think and move millions towards a common goal. If that’s not an art form I don’t know what is. Have you ever seen a n add the made you smile or a commercial that brought you dangerously close to tears? Well that is art… and art has always been a huge part of my life and by studying marketing I know it always will be.

I was able to apply the skill sets I learned into my work experience and have had huge impact on not only the company but the world! If you want to learn more about me and how I am doing my part to change the marketing world check out the links below!

I represented Social Coin at the Smart City Expo World Congress in Barcelona, Spain!

Linkedin

Resume

I wrote a children’s book! Check it out

 

Are you interested in more New Media Marketing students from RIT and what they have accomplished? Meet Kayla

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Please Help Me Before I Cry and Fail

Intro

Hi I’m Jessica Gover and I am a fourth year marketing student at the Rochester Institute of Technology (RIT). I promise I don’t cry all the time, just on days that end in the letter “y”. But really, if I were to pick a life motto, I would say that is is ” I am here for a good time, not a long time”.  For me that means spending time doing the things I love. Not to mention bringing a positive attitude and humor to every situation.

Working as a Lax Bro

The end goal for me professionally, is to get involved in sports marketing and contribute to the expansion of underrepresented segments. My experience in sports marketing comes from my current position as the marketing manager at RIT SportsZone. I am responsible for leading a team working towards increasing the reach of social media platforms, as well as promoting the image of SportsZone Live. SportsZone covers over 23 individual collegiate athletics team. My passion for sports marketing comes from the fact I am an athlete myself, as part of the RIT Women’s Lacrosse Team. Through all  of the broken bones, injuries and tears, I can with complete honesty, say it has been the best 3 years of my life so far. Being an athlete myself is what inspired me to pursue marketing in a sports related field. It is an area I feel passionate about and can relate the most to. Check out the links below to learn more about me and connect with me to start a conversation.

Update 4/1/17

I recently decided to take a leap of faith and get outside my comfort zone by participating in the Living Through Sport program. At the end of June, I will be traveling to London, England to work an international sporting event as well as networking with industry professionals. For someone who frequently introduces themselves as a homebody, this is a big step for me. A typical Friday night for me usually involves watching Netflix. I’ve never been outside of the country on my own, so I’m scared and excited at the same time. I have always wanted to go abroad, and this is the first time I have actively pursued that goal.

Contact

Jessica Gover’s Resume

LinkedIn Profile Jessica Gover

Jessica Gover Facebook Profile

Noah Chrysler

RIT new media marketing studentHey, my name is Noah! I’m currently an RIT New Media Marketing Student graduating from the Saunders College Of Business in May 2018 with a bachelor of science degree.

Connect with me

Resume

LinkedIn

My story – RIT New Media Marketing Student

In my time as an RIT new media marketing student I’ve done my best to get involved with a ton of the awesome opportunities here. Here’s a bit about the journey I’ve been on since I joined the RIT community.

The RIT Newsman

the_RIT_newsman_photo

What I love about RIT is the diverse array of amazing events, clubs, and people. I’d often find myself having an absolute blast at an RIT event that I didn’t even know was happening until I walked outside my dorm room.

I wanted to find a way to bottle up those amazing experiences, in order to share them with my friends and family.

I’ve also loved YouTube since I was a kid, and after learning the basics of video production in my high school’s Broadcast Journalism club, I enlisted my friend Oscar to help me create a weekly entertainment news series about RIT.

In Fall 2017 Oscar and I partnered the series with the RIT Office of Undergraduate Admissions. We currently produce the series to advertise RIT to prospective students.

It’s been really powerful to hear people talk about how our series helped them choose RIT as the right fit for them.

You can check out The RIT Newsman here!

Afterbox

In my third year as an RIT new media marketing student, after seeing the success of the RIT Newsman series, I became obsessed with how markets either embrace or reject new products and services. The success of a company is largely determined by how that company is perceived by the public.

I also became close friends with Zack Banack, a fellow student in the Saunders College of Business. Zack started at RIT as a computer security major, and had a lot of experience working for large companies doing freelance game design and development.

Zack and I developed an idea he was working on for a mobile application that facilitated the legacy preservation process that happens when an individual dies. We designed the app to help users store their best thoughts and memories, and send them to their friends and family when the user passes away.

Afterbox was featured on the Apple Music show Planet Of The Apps in Season 1, Episode 9. From that experience, in 2017 Zack and I were offered the opportunity to be apart of the Lightspeed Venture Partners Summer Fellowship program in Palo Alto, California. Here we learned the ins and outs of what it takes to make a startup successful.

You can find out more about Afterbox by visiting www.afterbox.io

Talented friends you should hire

Jane Brown

Matt Missert

Kysa Willemsen

Shayne Mogilski, Please Hire Me

Hello

My name is Shayne Mogilski, and I’m currently a third year New Media Marketing student at the Rochester Institute of Technology. I’ve studied hard in classes to understand the material, and not just remember it. Classes such as Internet Marketing have really helped me understand New Media Marketing. RIT has also helped me grow with chances to lead. This includes being president of RIT’s Sports Enthusiasts Club, along with responsibilities for RIT’s Phi Sigma Pi chapter. Through the good and bad times, I would have to say that RIT has changed my life significantly in the last 3 years and I’m almost ready to reach the next chapter in my career. Speaking of which…

Business Experience

Over the past few years, I’ve gained business experience in many different forms. While I was a senior in high school, I created a business plan for Traverse Puzzle HuntsTraverse Puzzle Hunts was designed to plan unique and well-detailed events at a low price. I’ve also been responsible for the marketing plan for a potential public electronic service known as TechHub. This business plan won the first annual best business plan competition at RIT, which was an incredible accomplishment in only my first year. Along with contributing to multiple other business plans, I’ve also worked as a New Media Specialist for Legacy Financial Planning. Legacy Financial Planning is respected throughout the financial community nationwide and are run by two of the most successful financial planners in the industry. I hope to only increase my experience with a paid Co-Op opportunity in the near future.

Contact Me

Facebook: https://www.facebook.com/shayne.mogilski

LinkedIn: https://www.linkedin.com/in/shaynemogilski/

Twitter: https://twitter.com/ShayneMogilski

Resume: Resume.docx

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Kysa – Social Media Specialist

All About Kysa

Portrait of Kysa W
Kysa Willemsen – New Media Marketing

From a small town in Ontario, Canada named Forest, Kysa Willemsen is in her fourth year at the Rochester Institute of Technology. She is studying new media marketing with a minor in advertising and public relations. She will be graduating with a bachelor’s degree in May of 2018.

Life as a Student Athlete

During Kysa’s first semester at RIT she decided to try a new sport. That is when she became a member of the RIT crew team. Since joining she has been a rower and coxswain for both the women’s and men’s teams. Practices at 6AM each morning have helped her stay on top of her studies. Even finding ways to prioritize time management when she is travelling for races. Balancing school, sports, work and a social life has proven to be difficult but she wouldn’t want to change this experience for the world. Overall, being a student athlete has taught Kysa control, motivation and flexibility.

Studying Abroad

Kysa at Big Ben
Kysa Abroad in London, England

In the spring of her third year at RIT Kysa studied in London, England at the London South Bank University. She embraced opportunities to travel and learn from cultures all around Europe. Her favourite was to enjoy locations that were off the beaten path rather than tourist-targeted locations. Unlike the American school system, academics in England were set up differently. Each course was weighted mostly on one exam or paper therefore it highlighted the fact that second-chances aren’t always available.

In the “Real World”

Since 2014 Kysa has gained experience with Sunripe Freshmarket. She helped introduce social media and online communications into the company’s marketing. In December of 2014 she ran the company’s first online promotion. This was for a buy 1 get 1 free event they hold yearly. This event was only advertised with traditional marketing platforms prior to that year. During the event that December Sunripe saw a large increase in year over year sales at a fraction of their previous marketing costs. Today, Kysa continues to manage all of Sunripe’s online communications through Facebook, Instagram, website and email. This includes promoting products and events, answering consumer questions, creating content and more. All from anywhere in the world.

More: view her portfolio website, connect with her on LinkedIn and view her resume.

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Sundy He: Graduating New Media Marketing Student

Hello! My name is Sundy, and I’m a New Media Marketing student at RIT, preparing to graduate in May 2018.

My passion in new media marketing

Starting my college career undeclared allowed me to discover what I love to do. There is nothing better than being able to help someone, no matter how big or small. Marketing allows me to be creative in how I can help others find what they need. The digital world gives businesses more of a chance to learn about their consumers just as much as consumers can continue to learn about them. As a digital marketer, I strive to help businesses help their consumers through creation and curation.

I grew to love new media marketing even more as I gained more experience. I worked as an SEO Intern at LittleThings Inc, and helped manage social media for RIT’s Office of Career Services.

Find out more on Sundy He’s resume and connect with me on Sundy He’s LinkedIn profile.

More than just marketing

Aside from my passion for marketing, I love to create.Sundy He New Media Marketing student

I enjoy writing. I keep my own blog called A Grey Sunday, exploring my other passion for makeup and fashion. My Instagram @sundyheNY hosts a variety of makeup posts, with the occasional food photo because I also love food in (almost) any way, shape, or form.

I have also written for LittleThings.com, which also served to expand my skills in SEO writing. My most successful piece was about “coconut oil for acne scars,” which you can see on page 1 of the Google and Bing results! Check out my content on the Sundy He LittleThings author page.

I play around with web development here and there based on what I have learned through my coursework and in my spare time. You can see a sample of my work on Sundy’s RIT webpage.

My career goals

After graduation, I hope to continue working in SEO or social media, but I am always looking to learn more about digital marketing and advertising. I am willing to take risks and push myself to do more than I think I can do so I can become a better marketer than I was before. I want to help businesses grow, develop stronger relationships with customers, and bring more ideas to life.

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Christoph Grosse, Content Marketer

I’m Christoph.

Christoph Content Marketer

 

 

 

 

 

 

I like to:

  • generate left-of-center ideas.
  • promote authenticity.
  • curate social experiences.
  • create and maintain connections with others.

Resume


About

I am a content marketer and brand strategist graduating with a degree in Digital Marketing from Rochester Institute of Technology in May 2018. A balanced left and right-brain thinker, I am constantly testing, learning and optimizing, all while applying a refined creative edge.

As a content marketer, I am a proactive agent in the areas of search engine marketing, social media, branding, content strategy, and paid advertising, I consistently stay on top of trends in the world of content marketing with an intense personal interest in food and fashion culture.

I excel at writing compelling stories, employing empathy to understand audiences, and have a penchant for all things analytical. I am adept at leading, executing and tracking the performance of demand generation campaigns across various social platforms.

Story

Hailing from Philly, I was raised by a kind, hardworking German father and a no-nonsense, but incredibly selfless, Chinese mother from who I’ve absorbed both a driven and empathic mindset.

My focus as a professional, and as a person, stems from my love of community. If I’ve learned anything throughout my college career and work experience, it’s that one must be relentless and in constant pursuit of improvement, all while continually learning and growing. In this vein, I’ve taken on freelance work as a content marketer, becoming ingrained in the surrounding community and extending what I’ve learned in the classroom into the real world.

As the Program Director for WITR 89.7, an FM radio station serving the greater Rochester area, I work alongside a team of multi-talented DJs and producers to bring lesser known music to the community.

WITR 89.7 Apple Picking
Just some radio kids apple picking.

Most recently, I’ve been assisting AVVINO, a local, high-end, contemporary restaurant with their marketing, web presence and social media, redesigning their website and converting web traffic into dinner reservations. This was a business I loved from the first water glass I filled, to the last table I wiped down. I feel fortunate that I can apply my knowledge as a digital marketer to positively impact the lives of everyone working there. 

Avvino
Avvino!


To find work in a setting that promotes constant collaboration and open communication is a goal of mine. In a place like that, I can focus on growing and leading. I can work harder, better, and feel good about it. 

I am always on the lookout for additional freelance opportunities to help grow small businesses, individual brands, and everything in between.

I’m currently on the job hunt, searching for a full-time digital marketing position.

Reach out! Let’s chat.

Connect with me on LinkedIn

Find me on Facebook

Follow me on Instagram

Much of this info and more can be found on my personal website:

christoph.works


Extras

  • Half Chinese, half German
  • Avid fashion enthusiast and sneakerhead
  • Second degree black belt in Taekwondo
  • Self proclaimed stir fry expert
  • Radio DJ on WITR 89.7
  • Will go the distance for a good bagel (If you’re in Rochester, don’t play yourself – make sure you stop by Balsam Bagels)

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Social Media Influencers and Their Impact on Consumer Behavior

Social media influencer marketing is still a relatively new trend, but it’s quickly becoming a go-to tactic for marketers seeking the attention of a generation of distracted, advertising-adverse consumers. For decades, marketers have used catchy slogans, graphics, and celebrity endorsers to get their audience to focus on their message. But today, traditional media channels are in decline and consumers are getting used to entertainment without interruption. Therefore, brands need reach their audience in more subtle and cost-effective ways. Enter, the social media influencer.

Generally speaking, influencers are social media users who enjoy substantial popularity on platforms like Instagram, YouTube, or Twitter. Many of these influencers are celebrities like actors, musicians, or athletes. Celebrities are frequently used in advertising because they are great at capturing consumer attention. In a world where it’s getting easier to avoid advertising altogether, that’s a difficult task! However, creating an advertising campaign with a popular celebrity is an expensive and time-consuming process.

Why use influencers?

Influencer marketing can achieve the same goal of consumer attention, but in a much simpler way. Instead of hiring photographers, creatives, and a media team, brands let the influencer create content and distribute it to their thousands or millions of followers. This strategy is not only cheaper and more efficient, it also has greater potential to impact consumer opinions because the audience has opted into following an influencer and likely cares about what they have to say.

By sharing aspects of their everyday lives on their social media profiles, these celebrities make their fans feel more connected to them than ever before. This also makes them more susceptible to subtle brand messages intertwined between personal posts about what the influencer ate for lunch or what they did on their vacation.

The new celebrity influencers

While many of the most popular social media influencer accounts are owned by traditional celebrities, social media has also given rise to another subset of influencers that are a lot more like your average Joe. The ‘social media celebrity’ is a new breed of public figure that starts off as an ordinary social media user.  Through sharing interesting, original content, hey manage to acquire a mass audience of followers and the attention of brands.

Many of these social media influencers exist within niche online communities, like travel, parenting, fitness, or fashion. Their opinion leader roles in online circles make them attractive for brands targeting a specific audience actively looking for information. These influencers are also pros at fostering meaningful, relationships with their followers that make them seem like friends. Brands can take advantage of these relationships by using influencers to spread positive word-of-mouth about their products on social media.

The Internet and social  media has caused drastic changes in the media landscape. This shift has challenged marketers to find new ways to reach their audience. Social media may be a distraction from traditional advertising channels, but it’s also an opportunity. Brands that learn how to harness the power of influencers and connect with online audiences will be able enhance their image and increase awareness more efficiently and cheaply than ever before.

Yik Yak Reviews : Find Your Herds !

Yik Yak

 

Welcome to our Yik Yak review session!

This app is one of the most popular gossip-sharing college apps there is right now. Yik Yak is considered a local bulletin board, setting up using your own zip code that helps people connect and discover their local community. It is big in schools with over 250 universities around the U.S and millions of monthly active users. So what’s with the hype?

Yik Yak is way to get your daily news and updates from people live near you: it’s local!

As the app targets college campuses trying to make it a go-to source for students for news, gossip and especially to create an environment where people can feel free to crack jokes, give shout-outs and share experience.

There’s no user ID, no nicknames, no email registration: everything is anonymous!

It’s typical to find yaks that wouldn’t have been posted otherwise without anonymity. Now let’s not think about some gut-wrenching, terrible and racist stuffs! Yik Yak has done their homework and proceeded to ban any yaks mentioning names immediately from their system. In addition, this app is no longer available to high school and middle school students due to some unfortunate bullying incidents that occurred.

Checking out other herds: you can see what’s being posted from other locations!

Yik Yak has a feature called “Peek” that allows users to see posts from other locations. This is one of the key features that differentiate the app from its current social media “enemies” like Facebook, Twitter, Whisper and more. So if you are a parent worrying about what’s happening at your sons and daughters’ college, use Yik Yak to your advantage!

There are, however, certain criticism remains about Yik Yak enabling college cyber bullying and harassment. The co-founders, Brooks Buffington has made official statements regarding its Term of Services, stating that it is not what the app stands for. Despite such negative headlines, Yik Yak is still considered a “radio station”, allowing users to tune into the comment streams with funding round valued at between $300 million and $400 million this year.