Jarad Trinca – New Media Marketing

My name is Jarad Trinca, I’m a third year New Media Marketing major from Syracuse, New York. I currently work for RIT Sportszone as a camera operator filming RIT sporting events. I will be graduating early in the fall of 2019 and plan to get a job in the social media industry.

Have a look at my insane Resume as well as my cool Linkedin page where you can find videos and graphics I’ve made!

About Me

I like watching sports and I’m pursuing a job in the sports industry. More specifically I want to create social media content for a sports team. I love to create videos and graphics in my spare time as well as do some photography on the side. I’ve had experience in various marketing sections as well, including Social Media, Search Engine Optimization, Shopping Cart Optimization, Segmentation, and Target Market. In addition to marketing, I’ve adapted many skills in filmmaking and photography over the years. I’ve been immersed in video editing and camera operating years before I arrived at college. I’m proficient in many programs from Adobe Creative Cloud including: Premiere, Photoshop, indesign and media encoder. I take pride in my work and I embrace learning so that I can sharpen my skills and gain experience which will help to achieve my goals I’ve set for myself. My hobbies include playing basketball, golfing, and doing a podcast with my roommates. I love to create, whether its a video or graphic or even a podcast, it’s what I’m most passionate about and I hope I get a job that allows me to do that.  

How a drawing I made in kindergarten got my startup to Silicon Valley

Zack Banack at the Great New York State Fair ’18

Hi, my name’s Zack and I have a story. This is a story about video games, losing a best friend, and becoming business partners with Gwyneth Paltrow.

This is a story that will resonate with those who have that inescapable, suffocating desire to make things — anything.

But, most importantly, this is a story about viewing failure as a means of self-improvement.

Allow me to introduce myself.

Who is Zack Banack?

I spend my mornings in the classroom, my afternoons working, and my nights making passion projects. Some people call me an “entrepreneur”. I don’t care much for that term; the internet has tainted that label for me.

I’m a Management Information Systems student studying at the Rochester Institute of Technology (‘19) in Rochester, New York. I’m getting my minor in Marketing. Even though I’m working towards a business degree, my true passions lay in creative developments. I love web and mobile, game making, and software engineering.

Make time to make things

I’m always making new things. For example, in early 2019 I created 2020 Colors. 2020 Colors is a color encyclopedia for designers and marketers. This website renders unique and information-heavy pages for over 16 million colors.

2020 Colors, your knowledge base for all things color

Why did I make this? Because I wanted to see if I could.

I’m always trying to one-up myself. But, sometimes, that means I bite off more than I can chew. Most of my side projects fall through the cracks, but some become businesses. This is where my MIS degree comes in handy.

Like any good adventure, mine begins with Super Mario

Growing up, I was fascinated by video games. It wasn’t so much the games themselves that I fell in love with. Rather, the concept of controlling characters in an alternate world piqued my interests.

I grew up with a Nintendo 64, a Game Boy Advance, and a wild imagination. From the moment I put my hand on a joystick, I knew that I wanted to craft my own story. I was dead-set on making video games.

How to (not) make video games

Being ten years old and without access to a computer, I thought video games were consecutive drawings, much like that of animation. I was under the impression that every possible “frame” had to be drawn individually. It was an absolutely absurd assumption in hindsight, but that’s exactly what I did.

I hand-drew hundreds and hundreds of storyboard frames.

I couldn’t fit all my childhood drawings into a single image if I tried.

My work wasn’t perfect, it wasn’t pretty, and there was no way of actually playing these so-called games. Although, I felt like I was doing something to get closer to my dream.

You can read more about my “paper games” in the long-form, picture-filled blog post, From Crayons to Coding.

Each one of these games used about an entire ream of paper and a pack or two of markers or crayons. My parents didn’t get mad at all the resources I went through, but rather praised my creativity and dedication.

There’s fun to be had in being technical.

Even at such a young age, I tried to be realistic in my design. I would add in menus, character selection screens, naming systems, flowcharts, and so on.

If you want to learn how to code, make video games

Fast forward a few years and I eventually did learn how to make games! I discovered a piece of software called GameMaker. It’s still around today, over a decade later. And, it’s more powerful than ever.

GameMaker was my first step into the world of programming. Making video games is a great way to learn computer logic as games are goal-oriented in nature. Break down the components of a complex game and learn to make them one-by-one.

The more I made, the less I drew. But, I paid homage. In 2010, I released a PC game called Paper Dreams. This game was special because all the sprites were drawn with crayons or markers on paper and then scanned to my computer.

Paper Dreams is colorful and hectic.

Paper Dreams and its sequel were reflections of my childhood, where I wanted so badly for my drawings to come to life for me to play with.

I released over thirty games and published them to play on Game Jolt. Most aren’t very good now that my age (and skill levels) are older. But, I take pride in them. Some of them were even quite popular! In fact, TimeStill was featured on G4TV’s Attack of the Show.

Just a glimpse at some of the 30+ games I’ve made. Most were two-dimensional and inspired by the 8-bit era.

Remembering my roots: the coolest project I’ve ever made

Keeping with the hand-drawn trend, I prototyped a project that real-time transforms photographs of doodles into playable games. Had something like this existed when I was six, my world would have been transformed. Now, I want to create tools for the dreamers, the six-year-old mes.

I highly recommend watching the video below. It’s one of my favorite projects to date.

The tools you use don’t matter

Self-branded as “The Most Accurate Snow Day Calculator”

In 2014, I took home the Technology Alliance of Central New York’s “Student Technologist of the Year” award for my work on the iPhone app, Whiteout Watch.

Whiteout Watch is now defunct, but it was a service for eager school-aged children. During winter months, it would deliver next-day probabilities of snow days in school districts. With almost 90% prediction accuracy, I was branded “The Snowman” by local news. You can read more about this project on the Syracuse.com article.

But here’s the thing: I made the Whiteout Watch utility in GameMaker, a piece of software meant for video game development.

Don’t let tools dictate what you can and can’t do. Push the perceived boundaries of the tools you’re using. Work smart, not hard. Right? Just be sure you don’t get overly-comfortable and put off learning new tools when necessary.

Coming full circle

Video games got me into coding. Coding got me making projects (like Whiteout Watch). Making projects got me a job making video games.

I don’t make games as a hobby much anymore. But since late 2015, I’ve worked as the lead front-end HTML5 game developer for a small studio. I’ve impacted over a million lives through my work across various genres. I’ve made everything under the sun from casual games to children’s educational games to casino and high-stakes games, and am even starting to tip-toe into MMORPGs.

If you couldn’t already tell, I’m an advocate of getting code in classrooms. Programming is an invaluable skill for people of all ages. Through a side project of mine called The Step Event, I’m creating educational game development content and creating the tutorials I wish I had when I was starting.

Without the desire to create video games, I wouldn’t have gotten the same exposure to programming. I was given an outlet to see my imagination come to life.

Writing code has already taken me so far. It’s allowed me to create entertainment as well as products to solve some of the world’s modern problems.

Next, you’ll learn about my most ambitious project to date, Afterbox.

Afterbox and my debut on Apple Music’s original series, Planet of the Apps

Mid-2016, I was contacted by a talent agent asking if I wanted to seed investment pitch Whiteout Watch for an upcoming show about app developers.

I declined the offer to pitch Whiteout Watch. I countered the offer with Afterbox, a service I was prototyping from my dorm room.

Afterbox is an end-of-life preparation service… Quite different from the calculator toy.

I believe in silver linings

My greatest accomplishment resulted from my greatest loss.

My RIT roommate, my best friend, Matthew, lost his life unexpectedly our sophomore year. This event instilled in me the harsh reality that young adults are under-prepared for what they’re leaving behind.

As a then-20-year-old, creating a business surrounding such an often-viewed unsettling topic (death) raised some eyebrows.

I set out to change the stigma in the most non-intimidating way possible. Through Afterbox’s friendly user experience, I got people thinking about the fragility of life without scaring them. Here’s promotional materials for the app.

Might as well go big

Me and Gwyneth Paltrow. (I’ve lost 120 pounds since this picture was taken!)

In the summer of 2017, I starred on Apple Music’s reality show, Planet of the Apps. Episode 9, Might as Well Go Big, documented my journey founding, developing, and getting grant-funding for Afterbox, LLC.

I pitched my prototype to celebrities and influencers Jessica Alba, Gwyneth Paltrow, Gary Vaynerchuk, and will.i.am.

Lightspeed Venture Partners gave Afterbox financial support and invited me and my co-founder, Noah Chrysler — better known as the personality behind the RIT Newsman — to join their 2017 Summer Fellowship program.

The Summer Fellowship program was invaluable. Noah and I participated in hands-on activities and weekly assignments honing in on the markets Afterbox would be penetrating. The experiences provided us with real-world examples of how to acquire customers and build a sustainable business. The Fellowship was a rich collaborative environment with a plethora of resources, both capital, and networking.

One of our mentors, Jeremy Liew, wrote a lovely Medium article about Afterbox: Supporting student founders like Zack Banack at Afterbox.

Palo Alto, California

Noah Chrysler (left), Zack Banack (right). Photo credit: Sugandha Dubey

With a little budget and big ambitions, Noah and I grew a 7-member-strong team under tight deadlines. We wanted Afterbox live on the App Store to download alongside the worldwide August 8 episode premiere.

This was such a grandiose opportunity, something we could not pass up. Hundreds of thousands of eyes would be on Afterbox. We’d never get exposure as concentrated as this again. We needed to make the deadline.

We missed the deadline.

Our entire team put in a tremendous effort, but it wasn’t enough. The scope of the project was too large. More importantly, I wasn’t fit for being a founder. I wasn’t prepared for how much blood, sweat, and tears there would be.

I thought I could “just” start a company. But there are no “justs” in Silicon Valley. This made me grow a larger appreciation for the startup scene and work ethic as a whole.

While Afterbox is offline for the foreseeable future, I still receive emails weekly from fans of the show thanking me. They tell me they’re grateful for getting them to “finally” create a last will and testament. Regardless of service tangibility, the world is a slightly better place now. Although, it’s still missing dear Matthew.

The consistency in my life has been from coding

If isolated, each “chapter” of my life seems so distinct and separated. But there are definitive segues bridging the gaps.

  1. Childhood creativity made me want to make video games.
  2. GameMaker got me coding and helped me launch Whiteout Watch.
  3. Whiteout Watch got my foot in the door to bring Afterbox to the masses.
  4. Afterbox failed, but I came out a stronger person with more self-awareness.

Even though I see those four points laid out, I can’t possibly predict the fifth point. Sure, I can take some wild guesses based on what projects I’m currently developing. But it’s the unpredictability of life that’s almost refreshing to me.

I spend so much time immersed in computers and math. I know precisely the inputs required to produce specific outputs in the digital world. Human life, desires, and emotions in the 21st century aren’t as mechanical as the computers we use. It’s true that behavior can be predicted to an extent. But for the time being, we’re still just bags of flesh trying our best.

If I had to summarize this bio with a single sentence, it would be the following: Be grateful for what you have but be hungry for more.

That’s all (for now), folks!

Thank you for reading! I’ll leave you with some links.


  • Check out my personal blog, where I post interesting stories and coding tutorials. One of my most popular posts is about a mysterious Nickelodeon animation that went missing for over 30 years, Clock Man!
  • View some of my open-source projects on GitHub.
  • Learn how to program video games. If you ask yourself “how are video games made?” or “how do I make video games?”, look no further than The Step Event: game maker resources.

Michael Titcomb

Hi! I’m Michael Titcomb.

I’m a graduating New Media Marketing Major with an immersion in Music.  I’ve loved my time at RIT and the fact that I am leaving is bittersweet.  I’ve gained so many great skills here in my classes.  Through those classes and my co-op experience I have transformed myself from a lazy freshman to a motivated candidate for the job market.  In my final semester at RIT, I am especially excited to learn more about SEO during this class.

Work Experience

In January 2016 I landed an exciting co-op opportunity with Eastman Kodak Company here in Rochester.  What started as a summer job turned into a 2-year long relationship in which I worked both full-time, and part-time while taking classes.  My classes somewhat prepared me for the job, but I feel that I learned even more about marketing and simply working in a marketing position while I was there.

More recently and currently, I am a contracted WordPress developer for the local Rochester non-profit, Be UninTIMidated.  Be UninTIMidated is dedicated to helping people with rare forms of appendix cancer, and raising awareness to gain ground for treatment.

More About Me & Links

Though currently based in Rochester, my home is in Burlington, Vermont, where I was born.  Being from Vermont I love snowboarding, hiking, and rock climbing, among other outdoor activities.  I played in the Vermont Youth Orchestra for 5 years, which helped grow my love for music.  I love to write and produce music, and I have grown these skills through some courses at RIT such as Electronic Music Production.  I had the pleasure of helping write and record music with a fellow RIT student for his video game, Apollon Blue.  A few select pieces from the game can be listened to at the link below.

Apollon Jazz – My first try at making jazz music.  I was very proud with the result and this ended up being the theme for the game.

Menu Music Playable – the menu music for Apollon Blue, just a piano tune

My LinkedIn

My Resume

Be UninTIMidated – the local non-profit I work for

 

This page can now be found at: Redirect 301 http://s226869948.onlinehome.us/sema/michael-titcomb/ http://sema2018.com/michael-titcomb/

Sundy He: Graduating New Media Marketing Student

Hello! My name is Sundy, and I’m a New Media Marketing student at RIT, preparing to graduate in May 2018.

My passion in new media marketing

Starting my college career undeclared allowed me to discover what I love to do. There is nothing better than being able to help someone, no matter how big or small. Marketing allows me to be creative in how I can help others find what they need. The digital world gives businesses more of a chance to learn about their consumers just as much as consumers can continue to learn about them. As a digital marketer, I strive to help businesses help their consumers through creation and curation.

I grew to love new media marketing even more as I gained more experience. I worked as an SEO Intern at LittleThings Inc, and helped manage social media for RIT’s Office of Career Services.

Find out more on Sundy He’s resume and connect with me on Sundy He’s LinkedIn profile.

More than just marketing

Aside from my passion for marketing, I love to create.Sundy He New Media Marketing student

I enjoy writing. I keep my own blog called A Grey Sunday, exploring my other passion for makeup and fashion. My Instagram @sundyheNY hosts a variety of makeup posts, with the occasional food photo because I also love food in (almost) any way, shape, or form.

I have also written for LittleThings.com, which also served to expand my skills in SEO writing. My most successful piece was about “coconut oil for acne scars,” which you can see on page 1 of the Google and Bing results! Check out my content on the Sundy He LittleThings author page.

I play around with web development here and there based on what I have learned through my coursework and in my spare time. You can see a sample of my work on Sundy’s RIT webpage.

My career goals

After graduation, I hope to continue working in SEO or social media, but I am always looking to learn more about digital marketing and advertising. I am willing to take risks and push myself to do more than I think I can do so I can become a better marketer than I was before. I want to help businesses grow, develop stronger relationships with customers, and bring more ideas to life.

This content can now be found at

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