Kelly LaMon – New Media Marketing

Hey! Kelly here, a current student at the Rochester Institute of Technology from Long Island, NY. I’m in my final semester of undergrad studies, pursuing a career in digital marketing.

College has been a journey for me, to say the least. I began at SUNY Geneseo, where I completed the majority of my liberal arts coursework. In the fall of 2016, I transferred to RIT to study Dietetics and Exercise Science. A year later, I decided business was a more desirable career path, and switched to the New Media Marketing Program at Saunders. Health and fitness are still two passions of mine, reflected by my minor in Nutritional Sciences. Although my path in college hasn’t been quite straightforward or predetermined, I’ve learned an incredible amount along the way!

I gravitated towards New Media Marketing in particular due to its integration of analytics and modern-day technology with innovation and creativity. In today’s world, every business must be up to speed with digital marketing practices in order to maintain fierce competition. The opportunities in this field are quite vast, paving the way for exciting possibilities.

Along with my studies, I’ve been heavily involved on campus and with the greater Rochester community. I have held leadership positions as a sister of Delta Phi Epsilon sorority, in which I coordinated philanthropy events for ANAD, and later served as the Vice President of Programming. I have also been an active member of Irish Roar, RIT’s first and only Irish Dance club, and have danced competitively in years past. Lastly, I’ve held several on-campus jobs, including being a Marketing Assistant and currently a Recreation Attendant at RIT’s Student Life Center.

Manhattan Bridge | Dumbo, Brooklyn

Outside of RIT, I have had the privilege to intern for Rachel Aschalew, a successful real estate broker based in Brooklyn, New York. Her company, RARE, is a fusion of high-end real estate and lifestyle expertise. I helped curate reports for management, marketing content and blog articles for her website. This was my first chance to apply knowledge from Saunders in a legitimate business setting. Working in New York City was a rewarding experience – one that I hope to continue in the future.

To learn more about me, check out the links below!

LinkedIn

Christian Vanderhoef

This is… Christian Vanderhoef.

Christian Vanderhoef
Mr. RIT Photoshoot 2017 – Sophisticated Look (Photo credit: Lloyd McCullough)

Christian Vanderhoef is a fourth year New Media Marketing and Economics double major at Rochester Institute of Technology (RIT) – Saunders College of Business & College of Liberal Arts. He believes that dreams and passions should be attainable by good people, and has a passion for helping individuals grow in order to reach those dreams using his knowledge of marketing and economics, soft skills, and creative thinking. Ultimately, people are the most important aspect of an organization, for without them, everything would be nothing.

Please, feel free to connect with Christian online because he loves meeting people, discussing topics, and learning new things.

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Backstory

Elementary School

Christian was born and raised in Farmingville, New York which is on Long Island. He has always been one to experience new things and explore his interests. From a young age, Christian participated in gymnastics, baseball, and basketball, but he always had a place for arts and crafts. When it came to his fifth grade yearbook, he wrote that he’d love to be a cartoonist when he grew up because he could create anything and shape an entire world of his own. He also learned at the end of elementary school that he had a knack for singing and wanted to pursue it further in middle school.

Middle School

Although he was intending to focus more on music, Christian also played football leading into middle school, however,  he didn’t enjoy it as much as he thought he might and left. When school started, Christian did what he intended to do and pursued singing throughout middle school. He joined choir and the school drama club. In his first year, Christian managed to get a solo in the show. As everyone may realize, middle school is a weird place and Christian’s “social circle” began to be established. By the end of middle school, his voice was going through a quick change and his singing was affected. He had a solo for the New York State School Music Association (NYSSMA), but did so poorly due to frequent register changes that he was never given a score. In high school, Christian had no interest in further pursuing music.

High School

In high school, he participated in FIRST Robotics for his freshman and sophomore year, but he realized that the organization at his school had politics that he was not interested in. He quit, got a crazy haircut, changed his style and joined track. In junior year, he was in cross country, swimming, track, student government, chess club, model united nations, and strategy and tactics club. He began to hangout less with the same people and more with new people. This allowed him to gather many social perspectives and relate more to many people. When he was meeting many new people, he came to the realization he wanted to be an engineer. To be more exact, he wanted to be an aviation and aerospace mechanical engineer. He then questioned this idea his senior year when his interest in arts and music reemerged.

Today

When Christian got to RIT, he was already contemplating his major as Engineering Exploration, but he was uncertain as to what he’ll change to. After his first semester of exploring, he switched to Marketing. He learned so much about business that he was unaware of before and it interested him. He loved strategies, business plans, economics, and even accounting interested him. Overtime, he came to the conclusion he wanted to switch to New Media Marketing. Then, since the curriculum taught very little about resources and pricing, he chose to double major in Economics. With those, he can gather a deep understanding of resources and people while he works on his start-up: Canopy.

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Shakira K. Jackson, Digital Marketer with a Heart of Gold!

Hi, I’m Kira Jackson.

I’m a 4th year New Media Marketing major at Rochester Institute of Technology. I’ll be graduating May 2018 with my B.S. degree in Business Administration.

About Me…

Shakira K. Jackson New Media Marketing Student, soon to be graduate from Rochester Institute of Technology.
Shakira k. Jackson

I’m an aspiring digital marketer who wishes to cross into the healthcare industry. At this moment you may be asking yourself, of all industries why the healthcare industry? The truth is, I really like helping people. If I had the patience and passion for it I probably would have become a doctor. But, here I am telling you why I decided to go to business school. The world of business and healthcare at times can seem cold and uncaring. I hope to show all who come in contact with my work, there is a marketer out there who has their best interest at heart.

My passion…

If you couldn’t tell from the previous paragraph I am a people person. I love to make people forget about their problems and worries. When I was 17 years old I began working in the Geriatrics & Palliative Care department at Excellus BlueCross BlueShield. Our work mainly focuses on progressing the MOLST program in New York State. The MOLST program is a medical order form that tells others the patient’s medical orders for life-sustaining treatment. All health care professionals must follow these medical orders as the patient moves from one location to another, unless a physician examines the patients, reviews the orders, and changes them. Everyone assumes that when it’s there time to “kick the bucket” they can do so as they please. That’s not true in NYS, if you don’t have medial orders signed by a physician that align with your wishes you can end up dying in a place you may not have wanted to be. I’m doing all that I can to assist in marketing the MOLST form to the public, so pretty soon it will not be a reality for many elderly people.

Marketing Plans for The Future…

Currently, I plan to attend Rochester Institute of Technology, or the University of Rochester for my Master of Business Administration with concentrations in Marketing and Healthcare. I plan to start my masters program 6 months – 1 year after graduating in May.

Join my network!

Shakira K. Jackson’s LinkedIn

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