I have started my college education at MCC studying Information Technology. Half way through my 2nd year, I realized that I didn’t like coding as much as I thought I did and didn’t see myself working this career in the long run. With the amount of liberal art courses on my belt, I have decided to switch into Liberal Arts and focus on the remaining 60 credits that I needed in general education to transfer to a 4-year school. I knew that I liked some aspect of the Digital world and wanted to pursue something in that field. I have stumbled across the New Media Marketing major at RIT and it’s working well so far as I’m a third year marketing student graduating in May 2020.
I have done a couple of projects in my Marketing classes. I haven’t intern at any companies yet, but that will change; hopefully in the Summer 2019 or Fall 2019. Until then, I will be stacking bananas as a produce associate at Wegmans.
On my free time, I like to take naps and watch Netflix series or movies. I also like to explore different food places as well and I’m a fan of the Marvel entertainment.
After graduation, I want a job as a Digital Marketing Specialist or a SEO Specialist in the Rochester area. In the future with the amount of experience I get in the Marketing field, I’m planning on moving somewhere that doesn’t have snow.
Hey there, I’m Michele! Full disclosure, I always feel slightly awkward writing about myself so let’s go ahead and dive right in…
I began my academic journey pursuing a psychology degree at MCC, but quickly realized I had a knack for marketing, and have since turned psychology into an immersion. I started my New Media Marketing degree at RIT about a year ago and look forward to making these, “apply for graduation” emails into a reality this fall of 2019. I’ve impressed myself by remaining on Dean’s List with a massive credit load every semester and working close to full time. It’s all about surprising yourself with strengths you didn’t know you had.
The stars aligned during my second semester and I found myself completing my co-op requirement at a startup digital marketing company, created by none other than an RIT alumni. I’ve been learning from a founder that cares deeply for our clients and does not believe in delivering a sub-par product. She sets high standards for digital marketing and I feel grateful to be learning from a master of the craft, while simultaneously attending a highly regarded university–packing my brains with as much knowledge as possible!
I choose New Media Marketing for the opportunity to do a bit more micro writing and to explore the visually creative avenues built in, such as creating a stunning UI or engaging display ads. I love diving into Google Analytics to see what’s working and what needs improvement. In the age of instant gratification, we get to see the fruits of our labor quite fast–one small bonus for our distraction tortured generation.
Come graduation this Fall of 2019, I hope to have improved user experiences through my work, and to have discovered as many ways as possible to report competitive marketing gains to clients.
A heftier goal of mine is to do some lengthier writing one day, it would be an absolute dream to write a sci-fi series.
That’s about all, folks! Most of my work experience is for you to find out on your own. If interested, check out my Resume and LinkedIn.
Christian Vanderhoef is a fourth year New Media Marketing and Economics double major at Rochester Institute of Technology (RIT) – Saunders College of Business & College of Liberal Arts. He believes that dreams and passions should be attainable by good people, and has a passion for helping individuals grow in order to reach those dreams using his knowledge of marketing and economics, soft skills, and creative thinking. Ultimately, people are the most important aspect of an organization, for without them, everything would be nothing.
Please, feel free to connect with Christian online because he loves meeting people, discussing topics, and learning new things.
Christian was born and raised in Farmingville, New York which is on Long Island. He has always been one to experience new things and explore his interests. From a young age, Christian participated in gymnastics, baseball, and basketball, but he always had a place for arts and crafts. When it came to his fifth grade yearbook, he wrote that he’d love to be a cartoonist when he grew up because he could create anything and shape an entire world of his own. He also learned at the end of elementary school that he had a knack for singing and wanted to pursue it further in middle school.
Although he was intending to focus more on music, Christian also played football leading into middle school, however, he didn’t enjoy it as much as he thought he might and left. When school started, Christian did what he intended to do and pursued singing throughout middle school. He joined choir and the school drama club. In his first year, Christian managed to get a solo in the show. As everyone may realize, middle school is a weird place and Christian’s “social circle” began to be established. By the end of middle school, his voice was going through a quick change and his singing was affected. He had a solo for the New York State School Music Association (NYSSMA), but did so poorly due to frequent register changes that he was never given a score. In high school, Christian had no interest in further pursuing music.
In high school, he participated in FIRST Robotics for his freshman and sophomore year, but he realized that the organization at his school had politics that he was not interested in. He quit, got a crazy haircut, changed his style and joined track. In junior year, he was in cross country, swimming, track, student government, chess club, model united nations, and strategy and tactics club. He began to hangout less with the same people and more with new people. This allowed him to gather many social perspectives and relate more to many people. When he was meeting many new people, he came to the realization he wanted to be an engineer. To be more exact, he wanted to be an aviation and aerospace mechanical engineer. He then questioned this idea his senior year when his interest in arts and music reemerged.
When Christian got to RIT, he was already contemplating his major as Engineering Exploration, but he was uncertain as to what he’ll change to. After his first semester of exploring, he switched to Marketing. He learned so much about business that he was unaware of before and it interested him. He loved strategies, business plans, economics, and even accounting interested him. Overtime, he came to the conclusion he wanted to switch to New Media Marketing. Then, since the curriculum taught very little about resources and pricing, he chose to double major in Economics. With those, he can gather a deep understanding of resources and people while he works on his start-up: Canopy.
This content can now be found at it’s new location Redirect 301 http://s226869948.onlinehome.us/sema/christian-vanderhoef/ http://sema2018.com/christian-vanderhoef/
I’m a graduating New Media Marketing Major with an immersion in Music. I’ve loved my time at RIT and the fact that I am leaving is bittersweet. I’ve gained so many great skills here in my classes. Through those classes and my co-op experience I have transformed myself from a lazy freshman to a motivated candidate for the job market. In my final semester at RIT, I am especially excited to learn more about SEO during this class.
In January 2016 I landed an exciting co-op opportunity with Eastman Kodak Company here in Rochester. What started as a summer job turned into a 2-year long relationship in which I worked both full-time, and part-time while taking classes. My classes somewhat prepared me for the job, but I feel that I learned even more about marketing and simply working in a marketing position while I was there.
More recently and currently, I am a contracted WordPress developer for the local Rochester non-profit, Be UninTIMidated. Be UninTIMidated is dedicated to helping people with rare forms of appendix cancer, and raising awareness to gain ground for treatment.
More About Me & Links
Though currently based in Rochester, my home is in Burlington, Vermont, where I was born. Being from Vermont I love snowboarding, hiking, and rock climbing, among other outdoor activities. I played in the Vermont Youth Orchestra for 5 years, which helped grow my love for music. I love to write and produce music, and I have grown these skills through some courses at RIT such as Electronic Music Production. I had the pleasure of helping write and record music with a fellow RIT student for his video game, Apollon Blue. A few select pieces from the game can be listened to at the link below.
Apollon Jazz – My first try at making jazz music. I was very proud with the result and this ended up being the theme for the game.