My name is Raymond Zayas, I am a Digital Marketing MBA candidate at RIT graduating May 2020. I currently hold a BS in Business/Organizational Management from Roberts Wesleyan College and a MS in Management: Product & Service Development from RIT. My goal is to transition from a career in financial and healthcare analysis to digital marketing and social media analytics.
I have been lucky to be exposed to various industries and gain insight into different career paths. After working for almost 3 years as a financial analyst in health care and advertising, building and distributing reports in Excel and in business intelligence software, I decided to take my career in a different direction. I realized that I had built up many of the translatable skills necessary to be successful in both careers, and through my experiences at RIT and speaking with individuals in the industry I found marketing and social media analytics far more fulfilling and interesting.
Outside the Classroom
Outside the classroom, I am a part-time photographer. I began my career as a hobbyist photographer focusing on landscape and architectural photography.
As people began to notice my work in the community, I branched out to wedding and portrait photography.
While I find wedding and portrait photography extremely fun, my goal is to branch out to drone video and photography to be able to achieve shots that were previously unimaginable to the photographer community.
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