Corinna Capron – Market Research Aspirer

Hi everyone! It’s me, Corinna. In May of 2018 I graduated from SUNY Geneseo, with a Bachelor of Science in Business Administration, with a minor in Mathematics. Currently, I am a graduate student at RIT, pursuing my MBA with a concentration in Digital Marketing.  I’ll be graduating in August of 2019. I have dreams of going into Market Research. I am experienced. I am driven. I am a Leader. 

Don’t believe me? Check out my credentials below and connect with me on LinkedIn!

LinkedIn

Resume

I am Experienced.

Through interning at Wegmans in their consumer research department, I gained valuable insight about decision-making on the client-side of marketing consumer products. I developed understanding of reaching the customers’ needs and creating value that is relevant to them.

The KJT Group provided me with an excellent internship experience, where I worked in a team to research various healthcare markets and provide insight to clients. I learned new skills in quantitative and qualitative research methods and helped to ensure accuracy throughout all steps of the research process.

I am Driven.

Could I have received my undergraduate degree and immediately enter the workforce? Yes. Did I choose to do that? Nope. I am pursuing my MBA and Rochester Institute of Technology in the Saunders School of Business, which is AACSB Accredited. Through this reputable university I hope to utilize my new learnings in the career path I will begin upon graduating. I chose to stay focused and grow my education before beginning my career journey.

I am a Leader.

Experience on the Leadership Team of the International Sorority, Delta Phi Epsilon has given me the experience to coordinate teams and contribute to solving problems that face an organization overall. I was the Vice President of Programming, coordinating various community service and philanthropy events and working with the leadership team to make organization-wide decisions.  

So What?

I want to work in Market Research. This is for two important reasons:

  1. I am a natural when it comes to numbers. Math has always been my favorite subject, so much so that I made it a minor in my undergraduate program. Quantitative studies are satisfying to me, in that you can make realistic, applicable determinations based on numbers and data about consumers. I find that awesome. I hate uncertainty and market research helps bridge that gap.
  2. I am naturally nosey. I always want to know what is going on in other people’s heads, and I think that is necessary in this field. You need to want to understand what the people want, and research helps to do just that. What do the customers want? And why? I am determined to find out.

Feel free to email me with any questions or comments you have!

Meet Dmitry Liapitch

Dmitry Liapitch started his academic career at Wells College where he focused on Production Cinematography, but soon changed his major to Physics when he realized he was more interested in how the camera worked and wanted to understand what light was. This naturally sparked an interest in him to learn about solar energy which led him to develop a passion for Sustainability. On Earth Day his senior year, he built a boat out of recycled bottles and sailed on it to show the amount of plastic bottles that an average student uses in a year while in college.

Wells College Recycled Bottle Boat Video : https://www.youtube.com/watch?v=Faeidroh6jE

After graduating from Wells College in 2010, Dmitry came to the Rochester Institute of Technology to pursue a Masters in Sustainable Engineering as well as a Masters of Science in Sustainable Systems from the Golisano Institute for Sustainability, which he received in 2017. That same year he applied to the Tiger Tank competition and won a full scholarship to the MBA program at the Saunders College of Business for an indoor photovoltaic solution; ‘AmbientPV’.

Recent Presentation on AmbientPV (TEDx): https://www.youtube.com/watch?v=70mXT-vngsE

As his adventures at RIT continue, Dmitry hopes to develop his network by collaborating with faculty, staff, students, and the extended RIT community to develop sustainable solutions. He hopes to continue to learn about ways to help build a more sustainable future for all by balancing the social, environmental, and financial components of the Triple Bottom Line of Sustainability.


Connect with Dmitry on LinkedIn: 
https://www.linkedin.com/in/dmitry-liapitch/

Leah Baratz – Aspiring Digital Marketer

Hello! My name is Leah and I am an MBA student at Rochester Institute of Technology. I was born and raised in Westchester, New York. I recently graduated with my Bachelor’s of Science in Business Economics from the State University of New York, College at Oneonta.

After graduation, I hope to obtain a job within the digital marketing industry. During my undergraduate career I studied with a Marketing concentration, and at RIT, my concentration is in Digital Marketing. I’ve always found it fascinating how marketing communications can significantly affect consumers buying behaviors. Although most people find it creepy how personal user data is used to tailor their ads, I find it interesting! It’s crazy how accurate marketers get to predicting the products we want, and then how well they are at executing tailored ads to our preferences.

As a recent graduate, all of my experience comes from internships and part-time jobs. For three semesters, I was a social media intern at my college’s Alumni Association. I planned posts, wrote copy, produced content, and created marketing plans. Social media is certainly a crucial component in digital marketing, and I’m grateful that I had the opportunity to get experience with it. My other internship was at the New York Small Business Development Center. I worked with local business owners to assist with starting or growing their businesses whether it be creating financial proformas, giving marketing advice, or helping them conduct research. The job was similar to what I’ll be doing in the future with a marketing agency, as each client was in business in different sectors.

Connect with me! Check out my Linkedin profile, resume, and marketing blog below.

LinkedIn

Blog

Supply Chain Optimization, Made Simple by: Ryan Posadni

Your supply chain is a complicated process, but I can help! My education and unique work experiences can be applied to your unique  needs and help to optimize your supply chain.

About Me:

Over the course of my education and career, I have seen the many sides of what makes up the supply chain. Born and raised in Rochester, NY, the industrial spirit is in my bones. My education and my diverse supply chain work experiences allow me to understand the unique needs of different aspects of the supply chain, and how to best optimize your supply chain. Supply Chain Optimization will not only allow your company to become more efficient, but save you money!

My Education:

After completing my Undergrad at Niagara University, I chose to pursue my MBA. In May 2019 I will have complete my MBA with a concentration in Supply Chain from the Rochester Institute of Technology. The Rochester Institute of Technology’s Saunders College of Business is known for their MBAs being ready to make an impact from day one, and the skills I’ve learned and the certifications through Lean Six Sigma I have eared during my time at RIT will allow me to have an immediate impact of your business operations.

My Supply Chain Experience:

In order to make an impact on a company’s supply chain operations, you need to be familiar with all the different links that make up the supply chain. Throughout my career I have seen almost every aspect of the supply chain, and learned from these experiences in order to apply knowledge and real world experience. From learning Inventory Control for the Walt Disney Company, to learning trucking logistics at a local company called Leonard’s Express, I have seen what goes into the supply chain on a daily basis. I have also  helped operate a warehouse for a national material distribution company, Prime Source, and handled the financial operations for logistics factoring company Integrated Logistics. My thorough knowledge of multiple aspects of the supply chain allow me to see the “big picture” and how all operating decisions are interrelated.

Lets Connect

Below you will find my Resume and my LinkedIn account, feel free to reach out to me so we can discuss your supply chain needs! You can also check out what we are currently doing at Leonard’s Express.

Connect With me on LinkedIn Here