Akshay Kumar Marketing, MBA

Growing in a middle-class family, life was always a mixture of both problems and future dreams and goals. But like most of the people in young age, I had a variety of aspirations, I would think of becoming a pilot when I saw an airplane in the sky, I thought of becoming a computer engineer when I was amused by computers. But finally, the time came when I had to decide one of them during pre-university. This is when I chose biomedical engineering as my major, mostly because of the confluence of technology and medicine amused me at that point in time. But during my third year in college,I realized that I made a mistake in choosing my major. I felt this way basically because of two reasons, one being I relished more of the electronics and computer science part of my course more than my actual core which was the medical application of these courses. The other reason being, after an internship with a startup, and a research project in lieu with a real problem, I decided my long term career goal as being a tech entrepreneur. By then I had realized that let alone getting the product in the hands of the patient or a doctor, even design a market-ready biomedical product, required very huge amount of investment, time and experience, which is very much because a biomedical product is used on patient,it requires stringent regulatory approvals,complex design hence extending time to market.

This is when I decided if I had to startup, and ensure its likelihood of success,I had to do it in the software technologies field which is trending,familiar to me,and involves lesser investments of time and money,with the lot of investors ready to invest in these domains,seeing their trend to succeed.

So, in the next 1 year in college, I went to an internship,I went to workshops, took courses, did experiments using free and paid kits and software resources, and learned whatever I could learn about the two fields I was interested in starting up, IoT and AI along with developing competence in embedded software which acts as a backend to IoT. After graduation I joined a startup developing AI and IoT products,to further enrich my knowledge in these domains. Then during my tenure of my job for the next 5 months,I strived and learned whatever I needed to know to start up in these domains including project management,a data analyst nanodegree sponsored by the company,working on an industry project from scratch to deployment,to overcoming boredom involved in some of the job situation,probably which I would have learned in 2 years in an MNC company, owing to startup’s freedom to work across domains.

Finally, I came to the conclusion, that there is no need to delay, because the field I chose was relatively new and evolving, and that I could learn and move on, which lead to me and my colleague quitting the job for starting up along with an idea in an initial stage. Thereafter we developed prototypes, made business presentations, tried to get traction, participated to win fellowships and hackathons none of which proved quite successful. This leads to my cofounders swaying away, and we had also experienced execution challenges owing to our low experience in the industry, and financial unpreparedness. All this made me realize though startup ideas could be pivoted at initial stages of a startup, no startup could succeed through fundamental execution challenges. And execution challenges I faced mostly revolved around attracting right people with the right attitude, unstable finance, poor execution capabilities due to lack of managerial knowledge, experience and binding with corporate culture.

Hence,I decided to go for an MBA,in an international environment like USA where I would like to work for a few years in the managerial domain before starting up , while  I would also retain my technical knowledge, and take it as a hobby to stay abreast of the new  trend in the domains I mentioned. This helps me clearly to counter the execution challenges which I faced initially in starting up.I would prefer marketing as a subdomain in an MBA, as that is the most important and crucial business activities for an early-stage startup.

Dhruvesh Ladumor- Entrepreneurship, MBA

ABOUT ME:

Hello!! My name is Dhruvesh Ladumor. I am from Gujarat, India. I hold a Bachelor of Technology degree in Chemical Engineering. Having completed my undergraduate studies and after having acquired precious industrial exposure for almost two years; I am currently pursuing my MBA from Saunders College of Business, RIT with my concentration in Entrepreneurship.

Upon completion of my graduate degree, my goal is to create a new venture of my own.

BACKGROUND:

During my undergraduate studies, I derived valuable leadership lessons from my involvements with the Society of Petroleum Engineers (SPE) and Indian Institute of Chemical Engineers (IICHE) as a Student Member. We carried out many activities on campus and organized events and talk-shows on technological developments in the field. I also interned with Jan Shikshan Sansthan (JSS), organization that provides vocational training to non-literate, neo-literate, as well as school dropouts by identifying skills which were relevant and in demand in the region of their establishment.

Post completion of my undergraduate studies, I chose to work for a couple of years before pursuing MBA from a renowned university. I felt it necessary to develop a holistic understanding of business functions, and professional workflow and information flow in the organization before I took up the rigorous studies with my MBA. I also chose not to work in my family concern as that would have given me a lopsided perspective of the business. I joined Ramdev Chemical Industries as a Production Engineer. Working with Ramdev Chemical, I learned to work on multiple projects simultaneously and keep track of developments on each project. I handled regular supervision of the production process; concurrently assisted Chartered Engineer with safety and calibration tasks, as I also worked on projects targeted at improving process flow and efficiency of manufacturing processes.

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Rohini Mukherjee – Digital Marketing, MBA

Hi! My name is Rohini Mukherjee. I am currently pursuing my MBA with a concentration in Digital Marketing from Saunder’s College of Business (RIT). Anticipating graduating in May 2020.

Want to connect?

Visit my LinkedIn profile to give it a view and get in touch with me. Alternatively, you can view my resume

My story so far

Born and brought up in the steel town of Jamshedpur, India, I moved to Mumbai after school to pursue my Bachelors in Economics from St. Xavier’s College. This was followed by a move to the United States to do a Masters in Human Resource Development from Rochester Institute of Technology in 2008.

On completing my master’s degree, I returned to India and joined our family business as the Head of Human Resource. It was very challenging being the only woman working in a team of over 300 employees. Having gained a couple of years of work experience and observing my Dad as an entrepreneur, when opportunity presented itself, I went ahead and became an entrepreneur myself.

Designclature – A partnership venture

I launched Designclature, a mobile app development firm. It was a partnership where my partner was looking into the technical aspect and I was looking into the business aspect of the company.

Cake Inc. – Merging my love for baking and being an entrepreneur

Over time I discovered I had a passion for baking. When the partnership was dissolved, I moved to Bangalore to complete a course in baking science and pastry art. On completing the course .I launched Cake Inc., a boutique bakery dealing with made to order, customized desserts and cakes.

Returning to school

While I enjoyed being an entrepreneur and working in the food industry, I always felt the desire to study further. I eventually returned to Rochester Institute of Technology in August 2018. I am currently in the process of completing my MBA with a concentration in Digital Marketing. Coming back to school after a 8 year gap was very challenging. However, I have been enjoying every minute of it.

Leopard Solutions – A summer co-op

I spent the summer of 2019 working with a legal database company (Leopard Solutions) in New York City. They are a company known to provide a recruiting tool to the legal industry. One of the biggest projects I got to work on was rebranding their products as not just a recruiting tool but also a market intelligence tool for a legal industry. To achieve this, I had to redesign their website, re-work their content, SEO and metadata so they show up on the desired searches. While I completed the designing of the website and content, the new website is still to be launched.

Moving forward

Marketing is an area that has always fascinated me. Armed with a MBA degree in Digital Marketing along with my past work experience, I hope to make a career in the creative side of Marketing – Advertisement, Product Launch, Brand Awareness, Social Media and other Online Marketing to name a few.

Ellen Raffaelle, Digital Marketing MBA

About Me

My name’s Ellen Raffaelle and I’m a Digital Marketing grad student pursuing my MBA at Rochester Institute of Technology. I did my four years of undergrad at RIT as well, where I studied International Hospitality and Tourism Management. I find the field of marketing fascinating because it requires you to strike a balance between both creative and analytical thinking. I’m particularly interested in the use of analytics in digital marketing to translate customer behavior into actionable business data. Last semester I took a Marketing Analytics class where I learned about sentiment analysis, customer retention, clustering techniques and customer lifetime value. My favorite part of this course was performing a sentiment analysis on Amazon reviews for various products within the same product category.

Let’s connect! Check out my LinkedIn


Fun Facts

I’ve made it to 20 different countries in my 24 years, and worked for RIT’s study abroad office for 5 years now. One of my favorite memories from traveling was skydiving above the the Palm Jumeirah in Dubai.

13,000 feet high and falling at a speed of 120 mph

Thank you for visiting my page! I hope you have a lovely day 🙂

Ryan Noble – Digital Marketer & Web Developer

Ryan Noble Digital Marketer

About Ryan

Hi!, My name is Ryan Noble. I was born and raised in the Rochester, NY area. Besides the weather I like everything about living here, especially the food and events. I’m a digital marketing MBA student at Rochester Institute of Technology (RIT) and an experienced marketing professional for C&S Companies. At C&S, I run all of our web development projects, online advertising campaigns, and graphic design work including user interface (UI) design. My team and I are responsible for developing, selling, and supporting a maintenance management application called Q Ware CMMS. It’s a web-based software application built specifically for facilities professionals. We are in the middle of a new product release which is exciting and I’m anxious to see how well it will do in the market. We put many years into it’s design and development so fingers crossed!

Connect with me on LinkedIn.

My Passions

Most of my experience revolves around digital marketing and web development. What I love most about these fields is the freedom to create anything you want. It’s even more satisfying when those creations help build a business and make it stand out from the competition. When I’m not marketing or developing, I enjoy woodworking and playing games (video and board) as pastimes. At the moment, I’m working on a handful of home renovations that take up a lot of my free time. I recently finished a bathroom remodel which was tough but worth the work! I also love being with my friends, my family, and my dog Angus (he’s so funny). If you’re interested in my skill sets or work experience, feel free to download my resume below. Also, if you’re interested in marketing or web development projects I have been involved with, please email me directly at ryann3588@gmail.com.

Angus The Bulldog

Thanks!