Jonathan Lewis – Management Information Systems and Marketing

Hello Everyone!

My name is Jonathan Lewis. I am a third-year student at the College of Business at Rochester Institute of Technology. Currently I am pursuing bachelor’s degrees in Management Information Systems and Marketing as well as an immersion in Psychology. I was born and raised in San Antonio, Texas. I expect to be graduating May 2020.

Growing up, I had always been exposed to technology. During my senior year of high school I co-managed a project with our technology club to design, build and program a 3D printer from scratch. The experience was overall exhilarating and quite eye-opening. Originally I sought to pursue a degree in Mechanical Engineering Technology and quickly realized it wasn’t for me. Almost instantly, I fell in love with the course work and possibilities that MIS and Marketing could provide and switched into my current path at the beginning of my second year.

Currently, I am a part-time student technician at the NTID Client Services here at RIT, where I am exposed to an abundance of technical issues that my ingenuity and prior experiences allow me to tackle with fruitful results. At my employment, I also have hands on experience managing and operating a complex ticketing system which organizes and sorts our clientele based on criteria such as emergency level, number of users affected and so forth.

In the classroom, I have also had my fair share of learning experiences. I have had the opportunity to design and create two simulated web businesses. I have also contributed to the design and development of an airline database that would make flying easier to micromanage and much cheaper for the customer should they choose to fly separate airline companies on connecting flights.

My short-term goal is to seek out a paid co-op position for summer 2019 in the areas of Database Development, Data Analytics, or Project Management. Long-term I am to pursue a career with a heavy emphasis in database development while also incorporating my marketing skills to hopefully acquire a project management position.

For more about me,

Linkedin

Aaron Gomez – New Media Marketing

Aaron Gomez, New Media Marketing, Management Information Systems

My name is Aaron Gomez. I am a junior at the Rochester Institute of Technology (RIT) where I am studying New Media Marketing and Management Information Systems. I started college looking to learn digital marketing and found I enjoyed the technology side so much I added MIS as a second major.

Besides classes, I am involved on campus with the Business and Technology Professionals club at RIT. I served first as the communications chair where I sent weekly email updates, maintained the social media accounts, and reached out to sponsors and guest speakers. I am now a project manager leading front-end website development for club projects.

I spent my last summer participating in the Saunders Startup Program. I conducted market research interviews and developed the business plan.

Looking ahead, I have another co-op and year of college before graduation. I am considering career paths that align with both majors with possible roles including becoming a digital marketing specialist or business analyst.

Take a look at my resume and connect with me on LinkedIn.

Nicholas Rudar – Marketing

Edit photo

Hello! My name is Nicholas Rudar but I go by Nick and I’m a marketing student at Rochester Institute of Technology (RIT) in Rochester, New York. I will be graduating in the spring of 2020.

I was born and raised in the Los Angeles area in California. I was born deaf and was implanted with a cochlear implant at the age of two. I’ve learned to overcome the challenges of not being able to hear perfectly and work with what I have.  I’m fluent in both English and American Sign Language (ASL) and have a high proficiency in the Spanish language. When I’m not at RIT, you can find me checking out local gems whether it be a coffee shop or a state park.

I’m aspiring to be a skilled marketer in the field of social media marketing and help small businesses overhaul their presence online such as updating their presence on social media and making their websites user friendly. I’m eager to learn other areas of marketing that I haven’t had much experience in such as email campaigns, Search Engine Optimization (SEOs), website layouts, etc.

LinkedIn

Resume

Jarad Trinca – New Media Marketing

My name is Jarad Trinca, I’m a third year New Media Marketing major from Syracuse, New York. I currently work for RIT Sportszone as a camera operator filming RIT sporting events. I will be graduating early in the fall of 2019 and plan to get a job in the social media industry.

Have a look at my insane Resume as well as my cool Linkedin page where you can find videos and graphics I’ve made!

About Me

I like watching sports and I’m pursuing a job in the sports industry. More specifically I want to create social media content for a sports team. I love to create videos and graphics in my spare time as well as do some photography on the side. I’ve had experience in various marketing sections as well, including Social Media, Search Engine Optimization, Shopping Cart Optimization, Segmentation, and Target Market. In addition to marketing, I’ve adapted many skills in filmmaking and photography over the years. I’ve been immersed in video editing and camera operating years before I arrived at college. I’m proficient in many programs from Adobe Creative Cloud including: Premiere, Photoshop, indesign and media encoder. I take pride in my work and I embrace learning so that I can sharpen my skills and gain experience which will help to achieve my goals I’ve set for myself. My hobbies include playing basketball, golfing, and doing a podcast with my roommates. I love to create, whether its a video or graphic or even a podcast, it’s what I’m most passionate about and I hope I get a job that allows me to do that.  

Tyler Hatch – New Media Marketing & Sales

My name is Tyler Hatch and I am currently a fourth-year new media marketing student at Rochester Institute of Technology.

I have been a four-year member of the Men’s Varsity Soccer program at RIT and am looking to bring my natural competitive, ambitious, and hardworking personality to the sales industry after I graduate.  With thorough experience creating marketing/advertising campaigns, internet and social media marketing, and professional communications, I have a very strong technical marketing background. Along with my marketing experience, I was a two-year photography major at RIT, so I am great with a camera, and I am also very experienced using Adobe Photoshop.

I am interested in going into the sales industry because all my life I have been a natural salesman without realizing it.  I have always been an extremely outgoing, friendly and charismatic person who is a natural leader and is great at accomplishing both team goals and individual goals.  I know that with my personality, work ethic, and ability to make connections, I could have a very successful career in sales.  Looking in the far future, I would love to start up my own company that focuses on personal development and growth because that is something I have always been extremely passionate about and wouldn’t feel fulfilled without trying.

The sales industries I am currently interested in pursuing after college are Software Sales, Pharmaceutical Sales, Medical Device Sales, and Advertising Sales.  My goal is to find a company that I love working for surrounding me with great people who allow me to grow on a constant basis and create the life I’ve always dreamed of having.

https://www.linkedin.com/in/tyler-hatch-60372313a/

Katherine Ray

Me!

Hello! My name is Katherine Ray and I am pursuing my master’s degree on Communications and Media Technologies at RIT. I will be graduating from the College Of Liberal Arts in May 2019.

 

About me

I came to RIT with a scholarship to study Communications and Media Technologies. I am a beauty  influencer and I have a YouTube channel and social media accounts where I share with the world everything beauty related from how to take care of your natural curly hair, to tips, tricks and reviews of makeup, skincare and hair products. This is so I can empower others to accept their roots and embrace them, and feel comfortable in their own skin, without neglecting the fact that most of us like to play around with makeup to change things up from time to time (and that’s perfectly ok).

Deva Curl sponsorship

I have learned how to create media content that goes accordingly with the main goal of my channel and social media, and I am learning the strategies of planning ahead all the content posted.

I have worked as an influencer with brands like Sugar Bear Hair and Duvolle, trying out their products and creating content for them (reviews, posts, videos, etc.). It has been very interesting to see what they want and what are their ideas for content to attract more customers.

Sugar Bear Hair Sponsorship

Even though the majority of work experiences I have had so far has been in corporate banking, it has helped me build the discipline I have today for what I am passionate about, and have helped me plan ahead and foresee the different possible scenarios.

Connect with me!

YouTube

Instagram

CV

Linkedin

Corinna Capron – Market Research Aspirer

Hi everyone! It’s me, Corinna. In May of 2018 I graduated from SUNY Geneseo, with a Bachelor of Science in Business Administration, with a minor in Mathematics. Currently, I am a graduate student at RIT, pursuing my MBA with a concentration in Digital Marketing.  I’ll be graduating in August of 2019. I have dreams of going into Market Research. I am experienced. I am driven. I am a Leader. 

Don’t believe me? Check out my credentials below and connect with me on LinkedIn!

LinkedIn

Resume

I am Experienced.

Through interning at Wegmans in their consumer research department, I gained valuable insight about decision-making on the client-side of marketing consumer products. I developed understanding of reaching the customers’ needs and creating value that is relevant to them.

The KJT Group provided me with an excellent internship experience, where I worked in a team to research various healthcare markets and provide insight to clients. I learned new skills in quantitative and qualitative research methods and helped to ensure accuracy throughout all steps of the research process.

I am Driven.

Could I have received my undergraduate degree and immediately enter the workforce? Yes. Did I choose to do that? Nope. I am pursuing my MBA and Rochester Institute of Technology in the Saunders School of Business, which is AACSB Accredited. Through this reputable university I hope to utilize my new learnings in the career path I will begin upon graduating. I chose to stay focused and grow my education before beginning my career journey.

I am a Leader.

Experience on the Leadership Team of the International Sorority, Delta Phi Epsilon has given me the experience to coordinate teams and contribute to solving problems that face an organization overall. I was the Vice President of Programming, coordinating various community service and philanthropy events and working with the leadership team to make organization-wide decisions.  

So What?

I want to work in Market Research. This is for two important reasons:

  1. I am a natural when it comes to numbers. Math has always been my favorite subject, so much so that I made it a minor in my undergraduate program. Quantitative studies are satisfying to me, in that you can make realistic, applicable determinations based on numbers and data about consumers. I find that awesome. I hate uncertainty and market research helps bridge that gap.
  2. I am naturally nosey. I always want to know what is going on in other people’s heads, and I think that is necessary in this field. You need to want to understand what the people want, and research helps to do just that. What do the customers want? And why? I am determined to find out.

Feel free to email me with any questions or comments you have!

Oluwatosin Arowosola

Digital Brand Manager

Hey guys! My name is Oluwatosin Arowosola. Too long, but you can call me Tosin (toe-sin). I have a BSc in Mass Communication from University of Lagos, Nigeria and currently a graduate student at RIT studying communications and media technology.

Let me take you on a journey about my passion…

I have a great interest in investigating brand communication, consumer engagement/behavior, digital media, and marketing/ advertisement. As an international student, I strive to look for opportunities that enable me acquire experiences in industries that are related to my field.

A philosophy I live by is

“Always know what to say, when to say it, how to say it, and most importantly to whom it should be said”.

Some Experiences

One of my most memorable experiences was an interview with Erin Foster, former director of marketing communications, Eastman Kodak. This was an opportunity for me to tap into her experience and expertise to learn about some real challenges, and how it was tackled. Watch here.

The Empty Hanger TV: An engaging multimedia project, that shows how and why clothes matter. Working on this project, helped me learn so much about the American market and also to see the difference, if any, in how digital marketing works or how it affects the target audience. I was able to see how a new business can use the new media to get a head start in the market. My research was focused on; management research tools, social platform scheduling, content type per platform and so on.

My most recent experience comes from Children Awaiting Parent (CAP). A non-profit organization, dedicated to finding adoptive families for waiting children. Every brand wants to have that online presence. My major role at CAP as a brand manager was to revamp the online presence, by creating campaigns that help to increase the brand’s identity. Some of the things I did included, but weren’t limited to, marketing campaigns, implementation plan, content creation, graphic design, website management and social media management.

The most interesting aspect of my role at CAP was the graphics design aspect. It was a challenge, but an exciting one which I am proud of myself for taking on. See, I had little to no idea on graphics design, but I basically taught myself how to use the available design software as it was a necessary tool to help me produce amazing results in my role as a brand manager.

I’m eager to continue learning and positioning myself in industries I can add value to.

Connect with me!

LinkedIn

Resume

Facebook

Leah Baratz – Aspiring Digital Marketer

Hello! My name is Leah and I am an MBA student at Rochester Institute of Technology. I was born and raised in Westchester, New York. I recently graduated with my Bachelor’s of Science in Business Economics from the State University of New York, College at Oneonta.

After graduation, I hope to obtain a job within the digital marketing industry. During my undergraduate career I studied with a Marketing concentration, and at RIT, my concentration is in Digital Marketing. I’ve always found it fascinating how marketing communications can significantly affect consumers buying behaviors. Although most people find it creepy how personal user data is used to tailor their ads, I find it interesting! It’s crazy how accurate marketers get to predicting the products we want, and then how well they are at executing tailored ads to our preferences.

As a recent graduate, all of my experience comes from internships and part-time jobs. For three semesters, I was a social media intern at my college’s Alumni Association. I planned posts, wrote copy, produced content, and created marketing plans. Social media is certainly a crucial component in digital marketing, and I’m grateful that I had the opportunity to get experience with it. My other internship was at the New York Small Business Development Center. I worked with local business owners to assist with starting or growing their businesses whether it be creating financial proformas, giving marketing advice, or helping them conduct research. The job was similar to what I’ll be doing in the future with a marketing agency, as each client was in business in different sectors.

Connect with me! Check out my Linkedin profile, resume, and marketing blog below.

LinkedIn

Blog

Alexander Yu Huang

Salutations!

Alexander Yu Profile Picture

About Me

My name is Alexander Yu Huang. I am a SOIS student at Rochester Institute of Technology studying to become a Full Stack developer. SOIS, or School of Individualized Studies, is a program where students can create a degree that is personalized to their needs and interests. It is an excellent program for students who feel dissatisfied with the courses taken in other degrees. However, students must provide a valid reasoning behind the courses chosen to receive this degree.

Full Stack Developer

For my SOIS degree I have a focus on Computer Science and on Information Sciences and Technology with a minor in Marketing. The courses I take in both these areas will allow me to pursue my career as a Full Stack developer. A Full Stack developer is known as the “jack of all trades, master of none” in the computer world. They have knowledge in both the front-end and back-end of a program or website. Although they don’t specialize in anything, they are the most proficient in connecting both sides together. This is due to being able to understand the whole program or website on a macro level. I want to be a Full Stack developer because I enjoy “seeing the big picture.” I like to see everything work together but not necessarily how each individual component works by itself in detail.

I mentioned that I have a minor in Marketing. Although marketing is not something people normally think of when it comes to being a Full Stack developer, I feel that marketing is helpful for this career. SEO is a very important aspect when it comes to designing a website. It dictates how well your website is doing and whether or not there may be improvements to make. By knowing about marketing beforehand I am able to design a website with SEO in mind and bring about satisfactory results.

If you would like to know more about me, feel free to check out the links below!

Resume

LinkedIn

Exploring Life After Business School

Future successful business man Yasmani Aguiar smiling at camera
2017 Student Government Photo

Little Bit About Me

Hello to All,

My name is Yasmani Aguiar and I come from paradise in the Caribbean; that’s right, I was born in Cuba and have been fortunate to visit my home land four times now. If you ever have questions about my journey and experiences there, don’t hesitate to ask. Also, I’m the Student Senator for our lovely Saunders College of Business. I’m majoring in finance with minors in marketing and economics. My hobbies include exercising, skateboarding when it’s warm out, cooking and exploring different states/countries. I aspire to lead a healthy lifestyle for the rest of my life. In conclusion, I enjoy trying new things in all aspects of life so I may experience as much as I can while I can and to establish an awesome lifestyle for the future.

Future Goals

As a Finance student, I’m looking towards applying my skills, experience and knowledge towards a non-traditional finance role. Furthermore, I’ve been looking at business development jobs, financial advising and rotational leadership programs in reputable companies in the U.S. I’m also open to relocating anywhere and working abroad for some time; as the title implies, I want to experience life’s journey since I only have one life to do so. Additionally, my interests in photography, health and wellness and traveling will be somehow combined in the future as side projects or a business.

Furthermore, self-learning is something I enjoy and will continue to partake in . My goal is to learn more about health and wellness with the possibility of transitioning to that sector full-time and opening my own health-related business in the future. My main goal throughout my career(s) is to look forward to going to work every morning I wake up and enjoying what I do.

Social Media Profiles

Yasmani’s Linkedin

Follow me on Instagram!

Resume

This content can can be found at:

Redirect 301 http://s226869948.onlinehome.us/sema/exploring-life-business-school/ http://sema2018.com/yasmani-aguiar

Miss Media Marketing

profile photo of New Media Marketing person
Eboni Ellis

My name is Eboni, I study New Media Marketing and I love art! There is art in the way a wave crashes on

the sand or the way a meal is presented at a restaurant. You can say I’ve dedicated my life to the arts. I have bungee jumped in Mexico, jet skied in Aruba, and even cooked paella in Spain. I’ve been savvy with paint brushes and pencils for as long as I can remember. I consider myself to be very free spirited and open minded. So, when it came to picking a career for myself the choice was obvious! I was going to study… new media marketing.

Social Coin Company group photo coop for new media marketing
Social Coin Company group photo

Confused? Well let me explain. I believe marketing is a form of art. Anything that requires a level of creativity and innovation is art. Media Marketing done right has the ability to tap into people’s emotions, twist the way they think and move millions towards a common goal. If that’s not an art form I don’t know what is. Have you ever seen a n add the made you smile or a commercial that brought you dangerously close to tears? Well that is art… and art has always been a huge part of my life and by studying marketing I know it always will be.

I was able to apply the skill sets I learned into my work experience and have had huge impact on not only the company but the world! If you want to learn more about me and how I am doing my part to change the marketing world check out the links below!

I represented Social Coin at the Smart City Expo World Congress in Barcelona, Spain!

Linkedin

Resume

I wrote a children’s book! Check it out

 

Are you interested in more New Media Marketing students from RIT and what they have accomplished? Meet Kayla

This content can now be found at Redirect 301 http://s226869948.onlinehome.us/sema/miss-world-wide-media-marketing/ http://sema2018.com/EboniEllis

Eric Gaspar Social Media Marketer

My name is Eric Gaspar.

Eric Gaspar

I specialize is in social media marketing and advertising which includes hands on experience with both traditional, new media marketing and analytics. I’m a 4th year New Media Marketing Major with extra courses in Film Studies at the Rochester Institute of Technology.

Social Media Marketing Work Experience

I have experience in business planning, marketing strategizing, and providing advertising support. Furthermore, my skill set includes blogging, social media, creating ads, evaluating websites and developing strategic plans for improvement based on analytics.

Additionally, this past fall I had the opportunity to co-op with Ciredon Environmental and Safety Services, Inc. During my co-op, I met with the firm’s management team to discuss their goals and objectives. The purpose was to assess their existing business plan and marketing strategy. Upon the completion of my review, I presented the results of my analysis to the top management which showed that the firm’s strategy was exclusively focused on the use of traditional marketing methods.  As a result, I developed a marketing strategy that incorporated new media strategies. Furthermore, I recommended the firm  establish a LinkedIn profile and also improved their website. Additionally, I recommended that Ciredon develop their own safety films, blogs, podcasts and video games for training purposes. During this co-op, I demonstrated my ability to implement the skills that I have developed during my college course work.

About Me

I’m from Hamburg, NY which is a suburb of Buffalo, NY . I’m very passionate about music, film and video games. I write a blog called “The Metalizer” which covers Hard Rock and Heavy Metal music. On my blog I’ve written about albums, bands and other articles. My additional coursework at R.I.T. concentrated on Film Studies which enabled me to gain a better understanding of the film industry and effective marketing strategies in the US and abroad. Ever since I was young child, I’ve been fascinated with video games because of their competitive and strategic nature. I also enjoyed working with other players on a team in order to achieve goals and objectives. The skills and knowledge that I have learned in music, film and video games have helped me apply them to my work in new media marketing.

In conclusion, I would love to have a career that combines my passions and skills.

Resume – Eric

LinkedIn – Eric

Twitter – Eric

The Metalizer

 

This content can now be found at: Redirect 301 http://s226869948.onlinehome.us/sema/eric-gaspar/ http://sema2018.com/eric-gaspar/

Please Help Me Before I Cry and Fail

Intro

Hi I’m Jessica Gover and I am a fourth year marketing student at the Rochester Institute of Technology (RIT). I promise I don’t cry all the time, just on days that end in the letter “y”. But really, if I were to pick a life motto, I would say that is is ” I am here for a good time, not a long time”.  For me that means spending time doing the things I love. Not to mention bringing a positive attitude and humor to every situation.

Working as a Lax Bro

The end goal for me professionally, is to get involved in sports marketing and contribute to the expansion of underrepresented segments. My experience in sports marketing comes from my current position as the marketing manager at RIT SportsZone. I am responsible for leading a team working towards increasing the reach of social media platforms, as well as promoting the image of SportsZone Live. SportsZone covers over 23 individual collegiate athletics team. My passion for sports marketing comes from the fact I am an athlete myself, as part of the RIT Women’s Lacrosse Team. Through all  of the broken bones, injuries and tears, I can with complete honesty, say it has been the best 3 years of my life so far. Being an athlete myself is what inspired me to pursue marketing in a sports related field. It is an area I feel passionate about and can relate the most to. Check out the links below to learn more about me and connect with me to start a conversation.

Update 4/1/17

I recently decided to take a leap of faith and get outside my comfort zone by participating in the Living Through Sport program. At the end of June, I will be traveling to London, England to work an international sporting event as well as networking with industry professionals. For someone who frequently introduces themselves as a homebody, this is a big step for me. A typical Friday night for me usually involves watching Netflix. I’ve never been outside of the country on my own, so I’m scared and excited at the same time. I have always wanted to go abroad, and this is the first time I have actively pursued that goal.

Contact

Jessica Gover’s Resume

LinkedIn Profile Jessica Gover

Jessica Gover Facebook Profile

Noah Chrysler

RIT new media marketing studentHey, my name is Noah! I’m currently an RIT New Media Marketing Student graduating from the Saunders College Of Business in May 2018 with a bachelor of science degree.

Connect with me

Resume

LinkedIn

My story – RIT New Media Marketing Student

In my time as an RIT new media marketing student I’ve done my best to get involved with a ton of the awesome opportunities here. Here’s a bit about the journey I’ve been on since I joined the RIT community.

The RIT Newsman

the_RIT_newsman_photo

What I love about RIT is the diverse array of amazing events, clubs, and people. I’d often find myself having an absolute blast at an RIT event that I didn’t even know was happening until I walked outside my dorm room.

I wanted to find a way to bottle up those amazing experiences, in order to share them with my friends and family.

I’ve also loved YouTube since I was a kid, and after learning the basics of video production in my high school’s Broadcast Journalism club, I enlisted my friend Oscar to help me create a weekly entertainment news series about RIT.

In Fall 2017 Oscar and I partnered the series with the RIT Office of Undergraduate Admissions. We currently produce the series to advertise RIT to prospective students.

It’s been really powerful to hear people talk about how our series helped them choose RIT as the right fit for them.

You can check out The RIT Newsman here!

Afterbox

In my third year as an RIT new media marketing student, after seeing the success of the RIT Newsman series, I became obsessed with how markets either embrace or reject new products and services. The success of a company is largely determined by how that company is perceived by the public.

I also became close friends with Zack Banack, a fellow student in the Saunders College of Business. Zack started at RIT as a computer security major, and had a lot of experience working for large companies doing freelance game design and development.

Zack and I developed an idea he was working on for a mobile application that facilitated the legacy preservation process that happens when an individual dies. We designed the app to help users store their best thoughts and memories, and send them to their friends and family when the user passes away.

Afterbox was featured on the Apple Music show Planet Of The Apps in Season 1, Episode 9. From that experience, in 2017 Zack and I were offered the opportunity to be apart of the Lightspeed Venture Partners Summer Fellowship program in Palo Alto, California. Here we learned the ins and outs of what it takes to make a startup successful.

You can find out more about Afterbox by visiting www.afterbox.io

Talented friends you should hire

Jane Brown

Matt Missert

Kysa Willemsen

Christian Vanderhoef

This is… Christian Vanderhoef.

Christian Vanderhoef
Mr. RIT Photoshoot 2017 – Sophisticated Look (Photo credit: Lloyd McCullough)

Christian Vanderhoef is a fourth year New Media Marketing and Economics double major at Rochester Institute of Technology (RIT) – Saunders College of Business & College of Liberal Arts. He believes that dreams and passions should be attainable by good people, and has a passion for helping individuals grow in order to reach those dreams using his knowledge of marketing and economics, soft skills, and creative thinking. Ultimately, people are the most important aspect of an organization, for without them, everything would be nothing.

Please, feel free to connect with Christian online because he loves meeting people, discussing topics, and learning new things.

Connect Online

Connect with Christian on LinkedIn

Follow Christian on Twitter

Find Christian on Instagram

Download Christian Vanderhoef’s Resume

Backstory

Elementary School

Christian was born and raised in Farmingville, New York which is on Long Island. He has always been one to experience new things and explore his interests. From a young age, Christian participated in gymnastics, baseball, and basketball, but he always had a place for arts and crafts. When it came to his fifth grade yearbook, he wrote that he’d love to be a cartoonist when he grew up because he could create anything and shape an entire world of his own. He also learned at the end of elementary school that he had a knack for singing and wanted to pursue it further in middle school.

Middle School

Although he was intending to focus more on music, Christian also played football leading into middle school, however,  he didn’t enjoy it as much as he thought he might and left. When school started, Christian did what he intended to do and pursued singing throughout middle school. He joined choir and the school drama club. In his first year, Christian managed to get a solo in the show. As everyone may realize, middle school is a weird place and Christian’s “social circle” began to be established. By the end of middle school, his voice was going through a quick change and his singing was affected. He had a solo for the New York State School Music Association (NYSSMA), but did so poorly due to frequent register changes that he was never given a score. In high school, Christian had no interest in further pursuing music.

High School

In high school, he participated in FIRST Robotics for his freshman and sophomore year, but he realized that the organization at his school had politics that he was not interested in. He quit, got a crazy haircut, changed his style and joined track. In junior year, he was in cross country, swimming, track, student government, chess club, model united nations, and strategy and tactics club. He began to hangout less with the same people and more with new people. This allowed him to gather many social perspectives and relate more to many people. When he was meeting many new people, he came to the realization he wanted to be an engineer. To be more exact, he wanted to be an aviation and aerospace mechanical engineer. He then questioned this idea his senior year when his interest in arts and music reemerged.

Today

When Christian got to RIT, he was already contemplating his major as Engineering Exploration, but he was uncertain as to what he’ll change to. After his first semester of exploring, he switched to Marketing. He learned so much about business that he was unaware of before and it interested him. He loved strategies, business plans, economics, and even accounting interested him. Overtime, he came to the conclusion he wanted to switch to New Media Marketing. Then, since the curriculum taught very little about resources and pricing, he chose to double major in Economics. With those, he can gather a deep understanding of resources and people while he works on his start-up: Canopy.

This content can now be found at it’s new location Redirect 301 http://s226869948.onlinehome.us/sema/christian-vanderhoef/ http://sema2018.com/christian-vanderhoef/

Jane Brown (Young Mogul)

NEW MEDIA QUEEN

Hi! My name is Jane Brown. I’m a senior New Media Marketing student at RIT. I have minors in Advertising & PR and International Business. I’m currently the Marketing Assistant for RIT’s Department of Languages and Cultures where I’m creating a campaign for a new major. I’ve also done two digital marketing internships at a top agency in Syracuse.

Outside of classes and work, I love traveling and music. I studied abroad at RIT Croatia during the Spring 2017 semester. I became a Global Ambassador after returning to the US to help other students learn about international opportunities. I’ve also been in an all-female A Cappella group, RIT Vocal Accent, for four years and am serving as President. Additionally, I’ve been a member of Delta Sigma Pi, a professional business fraternity, since freshman year. Some of my favorite classes have included Wines of the World, Electronic Music Production, and Social Media Marketing!

LET’S CONNECT

Connect with Jane Brown on LinkedIn

Check out Jane Brown’s feature on RIT’s Study Abroad website

Download Jane Brown’s amazing Resume

This content can now be found at:

Redirect 301 http://s226869948.onlinehome.us/sema/jane-brown/ http://sema2018.com/jane-brown/

Blerta Imeri

Hello,

My name is Blerta Imeri. I am studying Business Marketing and Business Management with an immersion in Advertising at Rochester Institute of Technology. I will be graduating with a Bachelors Degree in May of 2018.

About Me

I am a first generation from Kosovo. I came to America at the age of four and have resided in Syracuse, NY my whole life. I love the sport Lacrosse and I enjoy reading! I have been working as a sales adviser at Delta Sonic Car Wash for five years now. With my experience at Delta Sonic I have fallen in love with sales. I am an outgoing individual who loves to meet new people and enjoy some competition. My most notable skills are being organized and am great at communicating with many different types of people.

Work Experience

Over the summer of 17′ I worked with a company called Around Campus Group. They are an advertising college company that focuses on helping local business target to local college students. As an intern I attended a ten day long training program in North Carolina where I was awarded the MVP of my New York team. I was placed within the Cornell University community to sell print and digital advertising. Towards the end of the three month long internship as the sales team leader I took place number one for the New York region and number four out of the country for sales.

My experience this past summer has taught me many things about myself that I was not aware of. Such as the level of my commitment and hard work that I invested in order to place within the top five. It was a learning experience that I am very grateful for.

This content can now be found at: 

Redirect 301 http://s226869948.onlinehome.us/sema/blerta-imeri/ http://sema2018.com/blerta-imeri/

Connect – Blerta’s Resume Review

Imeri.Resume CL

LinkedIn

Instagram

 

Shayne Mogilski, Please Hire Me

Hello

My name is Shayne Mogilski, and I’m currently a third year New Media Marketing student at the Rochester Institute of Technology. I’ve studied hard in classes to understand the material, and not just remember it. Classes such as Internet Marketing have really helped me understand New Media Marketing. RIT has also helped me grow with chances to lead. This includes being president of RIT’s Sports Enthusiasts Club, along with responsibilities for RIT’s Phi Sigma Pi chapter. Through the good and bad times, I would have to say that RIT has changed my life significantly in the last 3 years and I’m almost ready to reach the next chapter in my career. Speaking of which…

Business Experience

Over the past few years, I’ve gained business experience in many different forms. While I was a senior in high school, I created a business plan for Traverse Puzzle HuntsTraverse Puzzle Hunts was designed to plan unique and well-detailed events at a low price. I’ve also been responsible for the marketing plan for a potential public electronic service known as TechHub. This business plan won the first annual best business plan competition at RIT, which was an incredible accomplishment in only my first year. Along with contributing to multiple other business plans, I’ve also worked as a New Media Specialist for Legacy Financial Planning. Legacy Financial Planning is respected throughout the financial community nationwide and are run by two of the most successful financial planners in the industry. I hope to only increase my experience with a paid Co-Op opportunity in the near future.

Contact Me

Facebook: https://www.facebook.com/shayne.mogilski

LinkedIn: https://www.linkedin.com/in/shaynemogilski/

Twitter: https://twitter.com/ShayneMogilski

Resume: Resume.docx

This content can now be found at:

Redirect 301 http://s226869948.onlinehome.us/sema/shayne-mogilski/ http://sema2018.com/shayne-mogilski/

 

 

 

Hey there, it’s Lisa Hornak

Picture of LisaMy name is Lisa Hornak and I am originally from Houston, PA. Currently, I am a third-year student at Rochester Institute of Technology. I chose to major in Marketing with a Supply Chain Management minor. Finally, I am a member of the Women’s Rugby team at RIT and the DECA club at RIT.

In the future, I  plan to work in the sports marketing or marketing analytics industry. Even though I prefer to stay in the Rochester area, which I now consider it to be home, I am always up for an adventure when a good opportunity opens up.

Lisa Hornak - Spongebob meme

“If you can't fly then run, if you can't run then walk, if you can't walk then crawl, but whatever you do you have to keep moving forward.”
 ― Martin Luther King Jr.

If you can’t run, walk, or crawl then I guess you end up crutching like me. Right now I am on crutches for the next 6+ weeks with a cracked fibula. Being on crutches has definitely been an eye-opening experience in snowy Rochester to the accessibility challenges of going to a large university.

Crutches

As my journey through college is starting to near the end, I am currently searching for a marketing co-op for this summer. By filling out hundreds of applications and obsessively checking various job sites the past few months I learned a lot. Therefore, I am more cognizant of what jobs are out there and how my interests match up.

 

What should you do next:

Finally, take a glance at my Twitter, LinkedIn, and Resume. No need to actually read them just open the link.  I need to analyze traffic being driven to this page using Google Analytics for my marketing assignment.

Lisa Hornak- LinkedIn

Lisa Hornak- Resume

If you have any questions or comments feel free to email me: Email.

 

Lisa Hornak Injury Update [ 3/27/18]

Four x-rays later, I am off crutches and in an air cast. Now, I will wear the “walking boot” another month followed by physical therapy. I am looking forward to when I can return to my active lifestyle and getting back into my gym routine.

 

This content can now be found at:

Redirect 301 http://s226869948.onlinehome.us/sema/lisa-hornak/ http://sema2018.com/lisa-hornak/

Matthew Missert

Introduction:
Hi! the name’s Matt. I’m 4th year undergrad student at the Rochester Institute of Technology. I’m finishing up my degree in New Media Marketing (fancy title for marketing with a technical focus) paired with a dual minor in International Business and Communications.
I’ve spent time working in the B2B field, but most of my education has centered around the consumer market. With the work I’ve done through RIT these past 4 years, I’m aiming towards working in the international marketing industry, working to introduce products and experiences to new emerging markets around the globe. (or across the world, if you know… flat earth and all.)

I was born in Buffalo NY and briefly lived in Hamburg NY before moving to Laconia New Hampshire around 2001. I came to RIT largely for the co-op program.
Growing up in New Hampshire, I’ve adopted a strong passion for being outdoors. You can find me hiking and fishing in the summer and snowboarding or skating in the winter.

My Future:

I’ve been struggling with answering the “what are your plans after graduation” question for some time now and to be honest I still don’t know what I want to do. I plan on moving back to New England, closer to Boston in order to join the professional world, but at the same time I’m drawn to the idea of packing a bag and traveling as much as I can before my student loan payments start to kick in.

Get to Know Me!

I’m on all social media platforms, and have my own website too!

Resume

https://matthewmissert.com
https://www.facebook.com/matt.missert
https://www.linkedin.com/in/matthewmissert/
Twitter: @MattRMissert
Instagram: @mattrobmissert

 

Feel free to look at my classmates work here as well!

Redirect 301 http://s226869948.onlinehome.us/sema/matthew-missert/ http://sema2018.com/matthew-missert/

 

 

 

Kysa – Social Media Specialist

All About Kysa

Portrait of Kysa W
Kysa Willemsen – New Media Marketing

From a small town in Ontario, Canada named Forest, Kysa Willemsen is in her fourth year at the Rochester Institute of Technology. She is studying new media marketing with a minor in advertising and public relations. She will be graduating with a bachelor’s degree in May of 2018.

Life as a Student Athlete

During Kysa’s first semester at RIT she decided to try a new sport. That is when she became a member of the RIT crew team. Since joining she has been a rower and coxswain for both the women’s and men’s teams. Practices at 6AM each morning have helped her stay on top of her studies. Even finding ways to prioritize time management when she is travelling for races. Balancing school, sports, work and a social life has proven to be difficult but she wouldn’t want to change this experience for the world. Overall, being a student athlete has taught Kysa control, motivation and flexibility.

Studying Abroad

Kysa at Big Ben
Kysa Abroad in London, England

In the spring of her third year at RIT Kysa studied in London, England at the London South Bank University. She embraced opportunities to travel and learn from cultures all around Europe. Her favourite was to enjoy locations that were off the beaten path rather than tourist-targeted locations. Unlike the American school system, academics in England were set up differently. Each course was weighted mostly on one exam or paper therefore it highlighted the fact that second-chances aren’t always available.

In the “Real World”

Since 2014 Kysa has gained experience with Sunripe Freshmarket. She helped introduce social media and online communications into the company’s marketing. In December of 2014 she ran the company’s first online promotion. This was for a buy 1 get 1 free event they hold yearly. This event was only advertised with traditional marketing platforms prior to that year. During the event that December Sunripe saw a large increase in year over year sales at a fraction of their previous marketing costs. Today, Kysa continues to manage all of Sunripe’s online communications through Facebook, Instagram, website and email. This includes promoting products and events, answering consumer questions, creating content and more. All from anywhere in the world.

More: view her portfolio website, connect with her on LinkedIn and view her resume.

This content can now be found at:

Redirect 301 http://s226869948.onlinehome.us/sema/kysa-willemsen/ http://sema2018.com/Kysa-Willemsen

Sundy He: Graduating New Media Marketing Student

Hello! My name is Sundy, and I’m a New Media Marketing student at RIT, preparing to graduate in May 2018.

My passion in new media marketing

Starting my college career undeclared allowed me to discover what I love to do. There is nothing better than being able to help someone, no matter how big or small. Marketing allows me to be creative in how I can help others find what they need. The digital world gives businesses more of a chance to learn about their consumers just as much as consumers can continue to learn about them. As a digital marketer, I strive to help businesses help their consumers through creation and curation.

I grew to love new media marketing even more as I gained more experience. I worked as an SEO Intern at LittleThings Inc, and helped manage social media for RIT’s Office of Career Services.

Find out more on Sundy He’s resume and connect with me on Sundy He’s LinkedIn profile.

More than just marketing

Aside from my passion for marketing, I love to create.Sundy He New Media Marketing student

I enjoy writing. I keep my own blog called A Grey Sunday, exploring my other passion for makeup and fashion. My Instagram @sundyheNY hosts a variety of makeup posts, with the occasional food photo because I also love food in (almost) any way, shape, or form.

I have also written for LittleThings.com, which also served to expand my skills in SEO writing. My most successful piece was about “coconut oil for acne scars,” which you can see on page 1 of the Google and Bing results! Check out my content on the Sundy He LittleThings author page.

I play around with web development here and there based on what I have learned through my coursework and in my spare time. You can see a sample of my work on Sundy’s RIT webpage.

My career goals

After graduation, I hope to continue working in SEO or social media, but I am always looking to learn more about digital marketing and advertising. I am willing to take risks and push myself to do more than I think I can do so I can become a better marketer than I was before. I want to help businesses grow, develop stronger relationships with customers, and bring more ideas to life.

This content can now be found at

Redirect 301 http://s226869948.onlinehome.us/sema/sundy-he-new-media-marketing/ http://www.sema2018.com/sundy-he-new-media-marketing/

Social Media Influencers and Their Impact on Consumer Behavior

Social media influencer marketing is still a relatively new trend, but it’s quickly becoming a go-to tactic for marketers seeking the attention of a generation of distracted, advertising-adverse consumers. For decades, marketers have used catchy slogans, graphics, and celebrity endorsers to get their audience to focus on their message. But today, traditional media channels are in decline and consumers are getting used to entertainment without interruption. Therefore, brands need reach their audience in more subtle and cost-effective ways. Enter, the social media influencer.

Generally speaking, influencers are social media users who enjoy substantial popularity on platforms like Instagram, YouTube, or Twitter. Many of these influencers are celebrities like actors, musicians, or athletes. Celebrities are frequently used in advertising because they are great at capturing consumer attention. In a world where it’s getting easier to avoid advertising altogether, that’s a difficult task! However, creating an advertising campaign with a popular celebrity is an expensive and time-consuming process.

Why use influencers?

Influencer marketing can achieve the same goal of consumer attention, but in a much simpler way. Instead of hiring photographers, creatives, and a media team, brands let the influencer create content and distribute it to their thousands or millions of followers. This strategy is not only cheaper and more efficient, it also has greater potential to impact consumer opinions because the audience has opted into following an influencer and likely cares about what they have to say.

By sharing aspects of their everyday lives on their social media profiles, these celebrities make their fans feel more connected to them than ever before. This also makes them more susceptible to subtle brand messages intertwined between personal posts about what the influencer ate for lunch or what they did on their vacation.

The new celebrity influencers

While many of the most popular social media influencer accounts are owned by traditional celebrities, social media has also given rise to another subset of influencers that are a lot more like your average Joe. The ‘social media celebrity’ is a new breed of public figure that starts off as an ordinary social media user.  Through sharing interesting, original content, hey manage to acquire a mass audience of followers and the attention of brands.

Many of these social media influencers exist within niche online communities, like travel, parenting, fitness, or fashion. Their opinion leader roles in online circles make them attractive for brands targeting a specific audience actively looking for information. These influencers are also pros at fostering meaningful, relationships with their followers that make them seem like friends. Brands can take advantage of these relationships by using influencers to spread positive word-of-mouth about their products on social media.

The Internet and social  media has caused drastic changes in the media landscape. This shift has challenged marketers to find new ways to reach their audience. Social media may be a distraction from traditional advertising channels, but it’s also an opportunity. Brands that learn how to harness the power of influencers and connect with online audiences will be able enhance their image and increase awareness more efficiently and cheaply than ever before.

Jessa Wang — Beijinger in Rochester

About Me

Hi!

My name is Congxi Wang. You guys can also call me Jessa. I am a second year student in communication. I love travel, music and movies. If you want to know more about me

Here is my resume Congxi Wang Resume

Or check out my Linkedin Profile JessaLinkedinProfile

PS. This is my school project for my Internet Marketing class. I need to track the visit of this post. And it would be great if you can click into the links I provided above.

About My Hometown

I am from Beijing, China, a city that has more than 3000 years of history.I am a proud of being born and raised in Beijing. It’s a massive city with plenty of great things to do. There are six Unesco World Heritage Sites in this city alone. All of them have been established more than a thousand of years ago. It’s also a city that never sleeps, there are all different kinds of bars, cafés, night clubs, live shows which keep me busy every day and night.

One thing I miss the most about Beijing is the food.  I can find great food from all over the nation or even from all over the world in this one city.

I love that Beijing has different faces. In winter, the lakes freeze as icy winds whip south from beyond the Great Wall, carrying with them the echo of Manchu rule. Come summer, Beijing is all rolled-up t-shirts, icy beers and street-side lamb skewers. There are many words to describe it: filthy, beautiful, decadent, bustling, chaotic, idle, lovable.

From sprawling imperial gardens to cramped ‘hutong’ alleyways, Beijing pulses with vitality and contradiction.

If you are interested in knowing more about my hometown, here is a video introducing some fun spots in Beijing. Travel + Leisure Tour of Beijing