Akshay Kumar Marketing, MBA

Growing in a middle-class family, life was always a mixture of both problems and future dreams and goals. But like most of the people in young age, I had a variety of aspirations, I would think of becoming a pilot when I saw an airplane in the sky, I thought of becoming a computer engineer when I was amused by computers. But finally, the time came when I had to decide one of them during pre-university. This is when I chose biomedical engineering as my major, mostly because of the confluence of technology and medicine amused me at that point in time. But during my third year in college,I realized that I made a mistake in choosing my major. I felt this way basically because of two reasons, one being I relished more of the electronics and computer science part of my course more than my actual core which was the medical application of these courses. The other reason being, after an internship with a startup, and a research project in lieu with a real problem, I decided my long term career goal as being a tech entrepreneur. By then I had realized that let alone getting the product in the hands of the patient or a doctor, even design a market-ready biomedical product, required very huge amount of investment, time and experience, which is very much because a biomedical product is used on patient,it requires stringent regulatory approvals,complex design hence extending time to market.

This is when I decided if I had to startup, and ensure its likelihood of success,I had to do it in the software technologies field which is trending,familiar to me,and involves lesser investments of time and money,with the lot of investors ready to invest in these domains,seeing their trend to succeed.

So, in the next 1 year in college, I went to an internship,I went to workshops, took courses, did experiments using free and paid kits and software resources, and learned whatever I could learn about the two fields I was interested in starting up, IoT and AI along with developing competence in embedded software which acts as a backend to IoT. After graduation I joined a startup developing AI and IoT products,to further enrich my knowledge in these domains. Then during my tenure of my job for the next 5 months,I strived and learned whatever I needed to know to start up in these domains including project management,a data analyst nanodegree sponsored by the company,working on an industry project from scratch to deployment,to overcoming boredom involved in some of the job situation,probably which I would have learned in 2 years in an MNC company, owing to startup’s freedom to work across domains.

Finally, I came to the conclusion, that there is no need to delay, because the field I chose was relatively new and evolving, and that I could learn and move on, which lead to me and my colleague quitting the job for starting up along with an idea in an initial stage. Thereafter we developed prototypes, made business presentations, tried to get traction, participated to win fellowships and hackathons none of which proved quite successful. This leads to my cofounders swaying away, and we had also experienced execution challenges owing to our low experience in the industry, and financial unpreparedness. All this made me realize though startup ideas could be pivoted at initial stages of a startup, no startup could succeed through fundamental execution challenges. And execution challenges I faced mostly revolved around attracting right people with the right attitude, unstable finance, poor execution capabilities due to lack of managerial knowledge, experience and binding with corporate culture.

Hence,I decided to go for an MBA,in an international environment like USA where I would like to work for a few years in the managerial domain before starting up , while  I would also retain my technical knowledge, and take it as a hobby to stay abreast of the new  trend in the domains I mentioned. This helps me clearly to counter the execution challenges which I faced initially in starting up.I would prefer marketing as a subdomain in an MBA, as that is the most important and crucial business activities for an early-stage startup.

Rohini Mukherjee – Digital Marketing, MBA

Hi! My name is Rohini Mukherjee. I am currently pursuing my MBA with a concentration in Digital Marketing from Saunder’s College of Business (RIT). Anticipating graduating in May 2020.

Want to connect?

Visit my LinkedIn profile to give it a view and get in touch with me. Alternatively, you can view my resume

My story so far

Born and brought up in the steel town of Jamshedpur, India, I moved to Mumbai after school to pursue my Bachelors in Economics from St. Xavier’s College. This was followed by a move to the United States to do a Masters in Human Resource Development from Rochester Institute of Technology in 2008.

On completing my master’s degree, I returned to India and joined our family business as the Head of Human Resource. It was very challenging being the only woman working in a team of over 300 employees. Having gained a couple of years of work experience and observing my Dad as an entrepreneur, when opportunity presented itself, I went ahead and became an entrepreneur myself.

Designclature – A partnership venture

I launched Designclature, a mobile app development firm. It was a partnership where my partner was looking into the technical aspect and I was looking into the business aspect of the company.

Cake Inc. – Merging my love for baking and being an entrepreneur

Over time I discovered I had a passion for baking. When the partnership was dissolved, I moved to Bangalore to complete a course in baking science and pastry art. On completing the course .I launched Cake Inc., a boutique bakery dealing with made to order, customized desserts and cakes.

Returning to school

While I enjoyed being an entrepreneur and working in the food industry, I always felt the desire to study further. I eventually returned to Rochester Institute of Technology in August 2018. I am currently in the process of completing my MBA with a concentration in Digital Marketing. Coming back to school after a 8 year gap was very challenging. However, I have been enjoying every minute of it.

Leopard Solutions – A summer co-op

I spent the summer of 2019 working with a legal database company (Leopard Solutions) in New York City. They are a company known to provide a recruiting tool to the legal industry. One of the biggest projects I got to work on was rebranding their products as not just a recruiting tool but also a market intelligence tool for a legal industry. To achieve this, I had to redesign their website, re-work their content, SEO and metadata so they show up on the desired searches. While I completed the designing of the website and content, the new website is still to be launched.

Moving forward

Marketing is an area that has always fascinated me. Armed with a MBA degree in Digital Marketing along with my past work experience, I hope to make a career in the creative side of Marketing – Advertisement, Product Launch, Brand Awareness, Social Media and other Online Marketing to name a few.

Ellen Raffaelle, Digital Marketing MBA

About Me

My name’s Ellen Raffaelle and I’m a Digital Marketing grad student pursuing my MBA at Rochester Institute of Technology. I did my four years of undergrad at RIT as well, where I studied International Hospitality and Tourism Management. I find the field of marketing fascinating because it requires you to strike a balance between both creative and analytical thinking. I’m particularly interested in the use of analytics in digital marketing to translate customer behavior into actionable business data. Last semester I took a Marketing Analytics class where I learned about sentiment analysis, customer retention, clustering techniques and customer lifetime value. My favorite part of this course was performing a sentiment analysis on Amazon reviews for various products within the same product category.

Let’s connect! Check out my LinkedIn


Fun Facts

I’ve made it to 20 different countries in my 24 years, and worked for RIT’s study abroad office for 5 years now. One of my favorite memories from traveling was skydiving above the the Palm Jumeirah in Dubai.

13,000 feet high and falling at a speed of 120 mph

Thank you for visiting my page! I hope you have a lovely day 🙂

Jonathan Lewis – Management Information Systems and Marketing

Hello Everyone!

My name is Jonathan Lewis. I am a third-year student at the College of Business at Rochester Institute of Technology. Currently I am pursuing bachelor’s degrees in Management Information Systems and Marketing as well as an immersion in Psychology. I was born and raised in San Antonio, Texas. I expect to be graduating May 2020.

Growing up, I had always been exposed to technology. During my senior year of high school I co-managed a project with our technology club to design, build and program a 3D printer from scratch. The experience was overall exhilarating and quite eye-opening. Originally I sought to pursue a degree in Mechanical Engineering Technology and quickly realized it wasn’t for me. Almost instantly, I fell in love with the course work and possibilities that MIS and Marketing could provide and switched into my current path at the beginning of my second year.

Currently, I am a part-time student technician at the NTID Client Services here at RIT, where I am exposed to an abundance of technical issues that my ingenuity and prior experiences allow me to tackle with fruitful results. At my employment, I also have hands on experience managing and operating a complex ticketing system which organizes and sorts our clientele based on criteria such as emergency level, number of users affected and so forth.

In the classroom, I have also had my fair share of learning experiences. I have had the opportunity to design and create two simulated web businesses. I have also contributed to the design and development of an airline database that would make flying easier to micromanage and much cheaper for the customer should they choose to fly separate airline companies on connecting flights.

My short-term goal is to seek out a paid co-op position for summer 2019 in the areas of Database Development, Data Analytics, or Project Management. Long-term I am to pursue a career with a heavy emphasis in database development while also incorporating my marketing skills to hopefully acquire a project management position.

For more about me,

Linkedin

Nicholas Rudar – Marketing

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Hello! My name is Nicholas Rudar but I go by Nick and I’m a marketing student at Rochester Institute of Technology (RIT) in Rochester, New York. I will be graduating in the spring of 2020.

I was born and raised in the Los Angeles area in California. I was born deaf and was implanted with a cochlear implant at the age of two. I’ve learned to overcome the challenges of not being able to hear perfectly and work with what I have.  I’m fluent in both English and American Sign Language (ASL) and have a high proficiency in the Spanish language. When I’m not at RIT, you can find me checking out local gems whether it be a coffee shop or a state park.

I’m aspiring to be a skilled marketer in the field of social media marketing and help small businesses overhaul their presence online such as updating their presence on social media and making their websites user friendly. I’m eager to learn other areas of marketing that I haven’t had much experience in such as email campaigns, Search Engine Optimization (SEOs), website layouts, etc.

LinkedIn

Resume

Rachel Ferrara – Digital Marketer turned Educator

Hi there! My name is Rachel Ferrara and I’m New Media Marketing student at Rochester Institute of Technology. I’m currently in the last semester of my undergraduate career and also have a Management Information Systems minor.

Outside the Classroom

Besides spending most of my time studying, I’m also involved in a lot of on campus organizations. I’m a sister of Alpha Xi Delta, a social sorority, and I’m also a brother of the co-ed professional business fraternity Delta Sigma Pi. When I came to college I wanted to be involved in organizations and clubs that would provide a space for me to be social, gain leadership opportunities and experiences, and contribute some good for the community. In both my sorority and fraternity I’ve found these things and more. I can’t imagine my college experience at RIT without the memories I’ve had with my brothers and sisters.

I’ve been involved in a lot of other groups on campus as well that aren’t greek. My sophomore year I worked with the New Student Orientation team as an Orientation Leader to help freshmen students adjust to life in college and at RIT. The following year, when I was a junior, I worked for Residence Life as a Resident Advisor or RA in the NRH dorm. Being an RA was by far one of the most rewarding experiences I’ve had in college. Seeing my residents change from day one freshmen to now sophomores is incredible. I still keep in contact with many of them even though I’m no longer their RA.

Marketer Turned Educator

Although I’ve spent my undergraduate career in pursuit of a marketing degree, after numerous co-op experiences and my experiences being involved in campus life, I’ve decided to pursue a graduate degree in Higher Education. A lot people have asked me what that degree means. Does it mean I’ll be a professor? or a Dean? Well, no. Starting out, most people with a masters in Higher Education will work in smaller positions as academic advisors, admissions personnel, or dorm directors. Student success is what’s most important to me so I hope that after getting my degree I’ll be able to work as either an academic advisor or academic coach for students. Without having those people in my own college journey, I wouldn’t be as successful as I am today. Giving back to others by being in that leadership role is the least I can do. Eventually, I would also like to be an adjunct professor, for either business or education classes depending on the university that I’m working for.

Looking to know more? Check out my Resume or LinkedIn

Please Help Me Before I Cry and Fail

Intro

Hi I’m Jessica Gover and I am a fourth year marketing student at the Rochester Institute of Technology (RIT). I promise I don’t cry all the time, just on days that end in the letter “y”. But really, if I were to pick a life motto, I would say that is is ” I am here for a good time, not a long time”.  For me that means spending time doing the things I love. Not to mention bringing a positive attitude and humor to every situation.

Working as a Lax Bro

The end goal for me professionally, is to get involved in sports marketing and contribute to the expansion of underrepresented segments. My experience in sports marketing comes from my current position as the marketing manager at RIT SportsZone. I am responsible for leading a team working towards increasing the reach of social media platforms, as well as promoting the image of SportsZone Live. SportsZone covers over 23 individual collegiate athletics team. My passion for sports marketing comes from the fact I am an athlete myself, as part of the RIT Women’s Lacrosse Team. Through all  of the broken bones, injuries and tears, I can with complete honesty, say it has been the best 3 years of my life so far. Being an athlete myself is what inspired me to pursue marketing in a sports related field. It is an area I feel passionate about and can relate the most to. Check out the links below to learn more about me and connect with me to start a conversation.

Update 4/1/17

I recently decided to take a leap of faith and get outside my comfort zone by participating in the Living Through Sport program. At the end of June, I will be traveling to London, England to work an international sporting event as well as networking with industry professionals. For someone who frequently introduces themselves as a homebody, this is a big step for me. A typical Friday night for me usually involves watching Netflix. I’ve never been outside of the country on my own, so I’m scared and excited at the same time. I have always wanted to go abroad, and this is the first time I have actively pursued that goal.

Contact

Jessica Gover’s Resume

LinkedIn Profile Jessica Gover

Jessica Gover Facebook Profile