Hello! My name is Katherine Ray and I am pursuing my master’s degree on Communications and Media Technologies at RIT. I will be graduating from the College Of Liberal Arts in May 2019.
I came to RIT with a scholarship to study Communications and Media Technologies. I am a beauty influencer and I have a YouTube channel and social media accounts where I share with the world everything beauty related from how to take care of your natural curly hair, to tips, tricks and reviews of makeup, skincare and hair products. This is so I can empower others to accept their roots and embrace them, and feel comfortable in their own skin, without neglecting the fact that most of us like to play around with makeup to change things up from time to time (and that’s perfectly ok).
I have learned how to create media content that goes accordingly with the main goal of my channel and social media, and I am learning the strategies of planning ahead all the content posted.
I have worked as an influencer with brands like Sugar Bear Hair and Duvolle, trying out their products and creating content for them (reviews, posts, videos, etc.). It has been very interesting to see what they want and what are their ideas for content to attract more customers.
Sugar Bear Hair Sponsorship
Even though the majority of work experiences I have had so far has been in corporate banking, it has helped me build the discipline I have today for what I am passionate about, and have helped me plan ahead and foresee the different possible scenarios.
Introduction: Hi! the name’s Matt. I’m 4th year undergrad student at the Rochester Institute of Technology. I’m finishing up my degree in New Media Marketing (fancy title for marketing with a technical focus) paired with a dual minor in International Business and Communications.
I’ve spent time working in the B2B field, but most of my education has centered around the consumer market. With the work I’ve done through RIT these past 4 years, I’m aiming towards working in the international marketing industry, working to introduce products and experiences to new emerging markets around the globe. (or across the world, if you know… flat earth and all.)
I was born in Buffalo NY and briefly lived in Hamburg NY before moving to Laconia New Hampshire around 2001. I came to RIT largely for the co-op program.
Growing up in New Hampshire, I’ve adopted a strong passion for being outdoors. You can find me hiking and fishing in the summer and snowboarding or skating in the winter.
I’ve been struggling with answering the “what are your plans after graduation” question for some time now and to be honest I still don’t know what I want to do. I plan on moving back to New England, closer to Boston in order to join the professional world, but at the same time I’m drawn to the idea of packing a bag and traveling as much as I can before my student loan payments start to kick in.
Get to Know Me!
I’m on all social media platforms, and have my own website too!
I am a content marketer and brand strategist graduating with a degree in Digital Marketing from Rochester Institute of Technology in May 2018. A balanced left and right-brain thinker, I am constantly testing, learning and optimizing, all while applying a refined creative edge.
As a content marketer, I am a proactive agent in the areas of search engine marketing, social media, branding, content strategy, and paid advertising, I consistently stay on top of trends in the world of content marketing with an intense personal interest in food and fashion culture.
I excel at writing compelling stories, employing empathy to understand audiences, and have a penchant for all things analytical. I am adept at leading, executing and tracking the performance of demand generation campaigns across various social platforms.
Hailing from Philly, I was raised by a kind, hardworking German father and a no-nonsense, but incredibly selfless, Chinese mother from who I’ve absorbed both a driven and empathic mindset.
My focus as a professional, and as a person, stems from my love of community. If I’ve learned anything throughout my college career and work experience, it’s that one must be relentless and in constant pursuit of improvement, all while continually learning and growing. In this vein, I’ve taken on freelance work as a content marketer, becoming ingrained in the surrounding community and extending what I’ve learned in the classroom into the real world.
As the Program Director for WITR 89.7, an FM radio station serving the greater Rochester area, I work alongside a team of multi-talented DJs and producers to bring lesser known music to the community.
Most recently, I’ve been assisting AVVINO, a local, high-end, contemporary restaurant with their marketing, web presence and social media, redesigning their website and converting web traffic into dinner reservations. This was a business I loved from the first water glass I filled, to the last table I wiped down. I feel fortunate that I can apply my knowledge as a digital marketer to positively impact the lives of everyone working there.
To find work in a setting that promotes constant collaboration and open communication is a goal of mine. In a place like that, I can focus on growing and leading. I can work harder, better, and feel good about it.
I am always on the lookout for additional freelance opportunities to help grow small businesses, individual brands, and everything in between.
I’m currently on the job hunt, searching for a full-time digital marketing position.
Social media influencer marketing is still a relatively new trend, but it’s quickly becoming a go-to tactic for marketers seeking the attention of a generation of distracted, advertising-adverse consumers. For decades, marketers have used catchy slogans, graphics, and celebrity endorsers to get their audience to focus on their message. But today, traditional media channels are in decline and consumers are getting used to entertainment without interruption. Therefore, brands need reach their audience in more subtle and cost-effective ways. Enter, the social media influencer.
Generally speaking, influencers are social media users who enjoy substantial popularity on platforms like Instagram, YouTube, or Twitter. Many of these influencers are celebrities like actors, musicians, or athletes. Celebrities are frequently used in advertising because they are great at capturing consumer attention. In a world where it’s getting easier to avoid advertising altogether, that’s a difficult task! However, creating an advertising campaign with a popular celebrity is an expensive and time-consuming process.
Why use influencers?
Influencer marketing can achieve the same goal of consumer attention, but in a much simpler way. Instead of hiring photographers, creatives, and a media team, brands let the influencer create content and distribute it to their thousands or millions of followers. This strategy is not only cheaper and more efficient, it also has greater potential to impact consumer opinions because the audience has opted into following an influencer and likely cares about what they have to say.
By sharing aspects of their everyday lives on their social media profiles, these celebrities make their fans feel more connected to them than ever before. This also makes them more susceptible to subtle brand messages intertwined between personal posts about what the influencer ate for lunch or what they did on their vacation.
The new celebrity influencers
While many of the most popular social media influencer accounts are owned by traditional celebrities, social media has also given rise to another subset of influencers that are a lot more like your average Joe. The ‘social media celebrity’ is a new breed of public figure that starts off as an ordinary social media user. Through sharing interesting, original content, hey manage to acquire a mass audience of followers and the attention of brands.
Many of these social media influencers exist within niche online communities, like travel, parenting, fitness, or fashion. Their opinion leader roles in online circles make them attractive for brands targeting a specific audience actively looking for information. These influencers are also pros at fostering meaningful, relationships with their followers that make them seem like friends. Brands can take advantage of these relationships by using influencers to spread positive word-of-mouth about their products on social media.
The Internet and social media has caused drastic changes in the media landscape. This shift has challenged marketers to find new ways to reach their audience. Social media may be a distraction from traditional advertising channels, but it’s also an opportunity. Brands that learn how to harness the power of influencers and connect with online audiences will be able enhance their image and increase awareness more efficiently and cheaply than ever before.
Hey there! My name is Amogh Jeerige, and I appreciate your co-operation for coming to this page to know more about the social experiment I am conducting for a class to create that perfect coded resume (Amogh-sample). You can also view my Instagram page here.
I have uploaded the link to my resume and you can also do the same or use other such templates which are open source and free on Share latex. I have attached the source code (Amogh) which you guys can download and use to modify and create your personalized coded resume. You need to edit the parts/fields you wish to change based on your requirements (It is totally flexible and customizable).