I’m an interdisciplinary designer with a passion for visual
product and experience design. Currently, I am a senior Industrial Design at
RIT pursuing a minor in Marketing. I will graduate in May whereupon I hope to
work for a small design firm to streamline customer experiences and create
I first started my education at RIT as an engineer before
deciding that design was my true passion, so I switched to Industrial Design
and have used the breadth of the major to explore design principles like
graphic design, animation, graphical user interfaces, and web design. Throughout my design experience, I have held
leadership positions and worked with teams to push meaningful experiences and
I have had the opportunity to work for a couple firms to enhance my design skills. I first had the opportunity to work as an interaction designer for a marketing firm that creates paper pop-ups and promotional campaigns for large clients like Samsung and Apple. It was a unique experience that allowed me to work on an inter-disciplinary team to create interactive products.
Furthermore, I also have a love for fashion and technology and seek to merge my skills through the application of graphical user interface and interaction design.
As a result, I had the opportunity to work for Kate Spade
New York last summer, where I was able to work on the design team to
conceptualize and develop accessories and luxury handbags. I got to work
alongside fashion stylists and visual designers.
Thus, my education and experiences have developed my skills as a designer and pushed me to become a creative, out of box thinker. Following graduation, I hope to pursue a design position at a company where I can create influential consumer experiences. Check out some of my work or view my resume. Also, feel free to reach out and connect on LinkedIn!
Hi there! My name is Rachel Ferrara and I’m New Media Marketing student at Rochester Institute of Technology. I’m currently in the last semester of my undergraduate career and also have a Management Information Systems minor.
Outside the Classroom
Besides spending most of my time studying, I’m also involved in a lot of on campus organizations. I’m a sister of Alpha Xi Delta, a social sorority, and I’m also a brother of the co-ed professional business fraternity Delta Sigma Pi. When I came to college I wanted to be involved in organizations and clubs that would provide a space for me to be social, gain leadership opportunities and experiences, and contribute some good for the community. In both my sorority and fraternity I’ve found these things and more. I can’t imagine my college experience at RIT without the memories I’ve had with my brothers and sisters.
I’ve been involved in a lot of other groups on campus as well that aren’t greek. My sophomore year I worked with the New Student Orientation team as an Orientation Leader to help freshmen students adjust to life in college and at RIT. The following year, when I was a junior, I worked for Residence Life as a Resident Advisor or RA in the NRH dorm. Being an RA was by far one of the most rewarding experiences I’ve had in college. Seeing my residents change from day one freshmen to now sophomores is incredible. I still keep in contact with many of them even though I’m no longer their RA.
Marketer Turned Educator
Although I’ve spent my undergraduate career in pursuit of a marketing degree, after numerous co-op experiences and my experiences being involved in campus life, I’ve decided to pursue a graduate degree in Higher Education. A lot people have asked me what that degree means. Does it mean I’ll be a professor? or a Dean? Well, no. Starting out, most people with a masters in Higher Education will work in smaller positions as academic advisors, admissions personnel, or dorm directors. Student success is what’s most important to me so I hope that after getting my degree I’ll be able to work as either an academic advisor or academic coach for students. Without having those people in my own college journey, I wouldn’t be as successful as I am today. Giving back to others by being in that leadership role is the least I can do. Eventually, I would also like to be an adjunct professor, for either business or education classes depending on the university that I’m working for.
Looking to know more? Check out my Resume or LinkedIn