Rohini Mukherjee – Digital Marketing, MBA

Hi! My name is Rohini Mukherjee. I am currently pursuing my MBA with a concentration in Digital Marketing from Saunder’s College of Business (RIT). Anticipating graduating in May 2020.

Want to connect?

Visit my LinkedIn profile to give it a view and get in touch with me. Alternatively, you can view my resume

My story so far

Born and brought up in the steel town of Jamshedpur, India, I moved to Mumbai after school to pursue my Bachelors in Economics from St. Xavier’s College. This was followed by a move to the United States to do a Masters in Human Resource Development from Rochester Institute of Technology in 2008.

On completing my master’s degree, I returned to India and joined our family business as the Head of Human Resource. It was very challenging being the only woman working in a team of over 300 employees. Having gained a couple of years of work experience and observing my Dad as an entrepreneur, when opportunity presented itself, I went ahead and became an entrepreneur myself.

Designclature – A partnership venture

I launched Designclature, a mobile app development firm. It was a partnership where my partner was looking into the technical aspect and I was looking into the business aspect of the company.

Cake Inc. – Merging my love for baking and being an entrepreneur

Over time I discovered I had a passion for baking. When the partnership was dissolved, I moved to Bangalore to complete a course in baking science and pastry art. On completing the course .I launched Cake Inc., a boutique bakery dealing with made to order, customized desserts and cakes.

Returning to school

While I enjoyed being an entrepreneur and working in the food industry, I always felt the desire to study further. I eventually returned to Rochester Institute of Technology in August 2018. I am currently in the process of completing my MBA with a concentration in Digital Marketing. Coming back to school after a 8 year gap was very challenging. However, I have been enjoying every minute of it.

Leopard Solutions – A summer co-op

I spent the summer of 2019 working with a legal database company (Leopard Solutions) in New York City. They are a company known to provide a recruiting tool to the legal industry. One of the biggest projects I got to work on was rebranding their products as not just a recruiting tool but also a market intelligence tool for a legal industry. To achieve this, I had to redesign their website, re-work their content, SEO and metadata so they show up on the desired searches. While I completed the designing of the website and content, the new website is still to be launched.

Moving forward

Marketing is an area that has always fascinated me. Armed with a MBA degree in Digital Marketing along with my past work experience, I hope to make a career in the creative side of Marketing – Advertisement, Product Launch, Brand Awareness, Social Media and other Online Marketing to name a few.

Ellen Raffaelle, Digital Marketing MBA

About Me

My name’s Ellen Raffaelle and I’m a Digital Marketing grad student pursuing my MBA at Rochester Institute of Technology. I did my four years of undergrad at RIT as well, where I studied International Hospitality and Tourism Management. I find the field of marketing fascinating because it requires you to strike a balance between both creative and analytical thinking. I’m particularly interested in the use of analytics in digital marketing to translate customer behavior into actionable business data. Last semester I took a Marketing Analytics class where I learned about sentiment analysis, customer retention, clustering techniques and customer lifetime value. My favorite part of this course was performing a sentiment analysis on Amazon reviews for various products within the same product category.

Let’s connect! Check out my LinkedIn


Fun Facts

I’ve made it to 20 different countries in my 24 years, and worked for RIT’s study abroad office for 5 years now. One of my favorite memories from traveling was skydiving above the the Palm Jumeirah in Dubai.

13,000 feet high and falling at a speed of 120 mph

Thank you for visiting my page! I hope you have a lovely day 🙂

Ryan Noble – Digital Marketer & Web Developer

Ryan Noble Digital Marketer

About Ryan

Hi!, My name is Ryan Noble. I was born and raised in the Rochester, NY area. Besides the weather I like everything about living here, especially the food and events. I’m a digital marketing MBA student at Rochester Institute of Technology (RIT) and an experienced marketing professional for C&S Companies. At C&S, I run all of our web development projects, online advertising campaigns, and graphic design work including user interface (UI) design. My team and I are responsible for developing, selling, and supporting a maintenance management application called Q Ware CMMS. It’s a web-based software application built specifically for facilities professionals. We are in the middle of a new product release which is exciting and I’m anxious to see how well it will do in the market. We put many years into it’s design and development so fingers crossed!

Connect with me on LinkedIn.

My Passions

Most of my experience revolves around digital marketing and web development. What I love most about these fields is the freedom to create anything you want. It’s even more satisfying when those creations help build a business and make it stand out from the competition. When I’m not marketing or developing, I enjoy woodworking and playing games (video and board) as pastimes. At the moment, I’m working on a handful of home renovations that take up a lot of my free time. I recently finished a bathroom remodel which was tough but worth the work! I also love being with my friends, my family, and my dog Angus (he’s so funny). If you’re interested in my skill sets or work experience, feel free to download my resume below. Also, if you’re interested in marketing or web development projects I have been involved with, please email me directly at ryann3588@gmail.com.

Angus The Bulldog

Thanks!

Corinna Capron – Market Research Aspirer

Hi everyone! It’s me, Corinna. In May of 2018 I graduated from SUNY Geneseo, with a Bachelor of Science in Business Administration, with a minor in Mathematics. Currently, I am a graduate student at RIT, pursuing my MBA with a concentration in Digital Marketing.  I’ll be graduating in August of 2019. I have dreams of going into Market Research. I am experienced. I am driven. I am a Leader. 

Don’t believe me? Check out my credentials below and connect with me on LinkedIn!

LinkedIn

Resume

I am Experienced.

Through interning at Wegmans in their consumer research department, I gained valuable insight about decision-making on the client-side of marketing consumer products. I developed understanding of reaching the customers’ needs and creating value that is relevant to them.

The KJT Group provided me with an excellent internship experience, where I worked in a team to research various healthcare markets and provide insight to clients. I learned new skills in quantitative and qualitative research methods and helped to ensure accuracy throughout all steps of the research process.

I am Driven.

Could I have received my undergraduate degree and immediately enter the workforce? Yes. Did I choose to do that? Nope. I am pursuing my MBA and Rochester Institute of Technology in the Saunders School of Business, which is AACSB Accredited. Through this reputable university I hope to utilize my new learnings in the career path I will begin upon graduating. I chose to stay focused and grow my education before beginning my career journey.

I am a Leader.

Experience on the Leadership Team of the International Sorority, Delta Phi Epsilon has given me the experience to coordinate teams and contribute to solving problems that face an organization overall. I was the Vice President of Programming, coordinating various community service and philanthropy events and working with the leadership team to make organization-wide decisions.  

So What?

I want to work in Market Research. This is for two important reasons:

  1. I am a natural when it comes to numbers. Math has always been my favorite subject, so much so that I made it a minor in my undergraduate program. Quantitative studies are satisfying to me, in that you can make realistic, applicable determinations based on numbers and data about consumers. I find that awesome. I hate uncertainty and market research helps bridge that gap.
  2. I am naturally nosey. I always want to know what is going on in other people’s heads, and I think that is necessary in this field. You need to want to understand what the people want, and research helps to do just that. What do the customers want? And why? I am determined to find out.

Feel free to email me with any questions or comments you have!

Leah Baratz – Aspiring Digital Marketer

Hello! My name is Leah and I am an MBA student at Rochester Institute of Technology. I was born and raised in Westchester, New York. I recently graduated with my Bachelor’s of Science in Business Economics from the State University of New York, College at Oneonta.

After graduation, I hope to obtain a job within the digital marketing industry. During my undergraduate career I studied with a Marketing concentration, and at RIT, my concentration is in Digital Marketing. I’ve always found it fascinating how marketing communications can significantly affect consumers buying behaviors. Although most people find it creepy how personal user data is used to tailor their ads, I find it interesting! It’s crazy how accurate marketers get to predicting the products we want, and then how well they are at executing tailored ads to our preferences.

As a recent graduate, all of my experience comes from internships and part-time jobs. For three semesters, I was a social media intern at my college’s Alumni Association. I planned posts, wrote copy, produced content, and created marketing plans. Social media is certainly a crucial component in digital marketing, and I’m grateful that I had the opportunity to get experience with it. My other internship was at the New York Small Business Development Center. I worked with local business owners to assist with starting or growing their businesses whether it be creating financial proformas, giving marketing advice, or helping them conduct research. The job was similar to what I’ll be doing in the future with a marketing agency, as each client was in business in different sectors.

Connect with me! Check out my Linkedin profile, resume, and marketing blog below.

LinkedIn

Blog