Hi, I’m Kira Jackson.
I’m a 4th year New Media Marketing major at Rochester Institute of Technology. I’ll be graduating May 2018 with my B.S. degree in Business Administration.
I’m an aspiring digital marketer who wishes to cross into the healthcare industry. At this moment you may be asking yourself, of all industries why the healthcare industry? The truth is, I really like helping people. If I had the patience and passion for it I probably would have become a doctor. But, here I am telling you why I decided to go to business school. The world of business and healthcare at times can seem cold and uncaring. I hope to show all who come in contact with my work, there is a marketer out there who has their best interest at heart.
If you couldn’t tell from the previous paragraph I am a people person. I love to make people forget about their problems and worries. When I was 17 years old I began working in the Geriatrics & Palliative Care department at Excellus BlueCross BlueShield. Our work mainly focuses on progressing the MOLST program in New York State. The MOLST program is a medical order form that tells others the patient’s medical orders for life-sustaining treatment. All health care professionals must follow these medical orders as the patient moves from one location to another, unless a physician examines the patients, reviews the orders, and changes them. Everyone assumes that when it’s there time to “kick the bucket” they can do so as they please. That’s not true in NYS, if you don’t have medial orders signed by a physician that align with your wishes you can end up dying in a place you may not have wanted to be. I’m doing all that I can to assist in marketing the MOLST form to the public, so pretty soon it will not be a reality for many elderly people.
Marketing Plans for The Future…
Currently, I plan to attend Rochester Institute of Technology, or the University of Rochester for my Master of Business Administration with concentrations in Marketing and Healthcare. I plan to start my masters program 6 months – 1 year after graduating in May.
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