Ellen Raffaelle, Digital Marketing MBA

About Me

My name’s Ellen Raffaelle and I’m a Digital Marketing grad student pursuing my MBA at Rochester Institute of Technology. I did my four years of undergrad at RIT as well, where I studied International Hospitality and Tourism Management. I find the field of marketing fascinating because it requires you to strike a balance between both creative and analytical thinking. I’m particularly interested in the use of analytics in digital marketing to translate customer behavior into actionable business data. Last semester I took a Marketing Analytics class where I learned about sentiment analysis, customer retention, clustering techniques and customer lifetime value. My favorite part of this course was performing a sentiment analysis on Amazon reviews for various products within the same product category.

Let’s connect! Check out my LinkedIn


Fun Facts

I’ve made it to 20 different countries in my 24 years, and worked for RIT’s study abroad office for 5 years now. One of my favorite memories from traveling was skydiving above the the Palm Jumeirah in Dubai.

13,000 feet high and falling at a speed of 120 mph

Thank you for visiting my page! I hope you have a lovely day 🙂

Marissa McCarthy – Management Information Systems MBA

Hi! Nice to meet you, my name is Marissa McCarthy.

All About Me

I am a first year MBA student at Rochester Institute of Technology with a focus in Management Information Systems. I’ve made Rochester my home for the last five years while I studied at RIT to complete a Bachelor’s degree in Industrial & Systems Engineering and a Master’s degree in Engineering Management. My education has been the perfect combination of both technical and business elements, igniting my love for managing events and innovating solutions to complicated problems. I have even had the chance to intern with two Fortune 500 companies! If you are interested about my experiences and skillset, feel free to take a look at my resume, attached below!

Connect with me on LinkedIn.

Hometown

Before college, I lived with my family in Saratoga Springs, NY. If you have never had the chance to visit before, I highly recommend making the trip! Saratoga is a beautiful city in Eastern NY set an hour north of the New York State Capital and twenty minutes south of the Adirondacks. While you’re there, make sure to check out all the restaurants on Broadway and spend a day betting on horses at the Saratoga Racetrack. I don’t get to go home often, but when I do, I look forward to spending time with my family and playing with my dog, Gracie.

What Does the Future Hold?

After graduating this Spring, I hope to get a full time position as a Systems Engineer or a Data Analyst at a defense company. There is nothing more exciting than knowing the work you do will help those who risk their lives to keep our country safe. Until then, I will be working hard to finish out my last year at RIT on a high!