Hello! My name is Katherine Ray and I am pursuing my master’s degree on Communications and Media Technologies at RIT. I will be graduating from the College Of Liberal Arts in May 2019.
I came to RIT with a scholarship to study Communications and Media Technologies. I am a beauty influencer and I have a YouTube channel and social media accounts where I share with the world everything beauty related from how to take care of your natural curly hair, to tips, tricks and reviews of makeup, skincare and hair products. This is so I can empower others to accept their roots and embrace them, and feel comfortable in their own skin, without neglecting the fact that most of us like to play around with makeup to change things up from time to time (and that’s perfectly ok).
I have learned how to create media content that goes accordingly with the main goal of my channel and social media, and I am learning the strategies of planning ahead all the content posted.
I have worked as an influencer with brands like Sugar Bear Hair and Duvolle, trying out their products and creating content for them (reviews, posts, videos, etc.). It has been very interesting to see what they want and what are their ideas for content to attract more customers.
Sugar Bear Hair Sponsorship
Even though the majority of work experiences I have had so far has been in corporate banking, it has helped me build the discipline I have today for what I am passionate about, and have helped me plan ahead and foresee the different possible scenarios.
My name is Eboni, I study New Media Marketing and I love art! There is art in the way a wave crashes on
the sand or the way a meal is presented at a restaurant. You can say I’ve dedicated my life to the arts. I have bungee jumped in Mexico, jet skied in Aruba, and even cooked paella in Spain. I’ve been savvy with paint brushes and pencils for as long as I can remember. I consider myself to be very free spirited and open minded. So, when it came to picking a career for myself the choice was obvious! I was going to study… new media marketing.
Confused? Well let me explain. I believe marketing is a form of art. Anything that requires a level of creativity and innovation is art. Media Marketing done right has the ability to tap into people’s emotions, twist the way they think and move millions towards a common goal. If that’s not an art form I don’t know what is. Have you ever seen a n add the made you smile or a commercial that brought you dangerously close to tears? Well that is art… and art has always been a huge part of my life and by studying marketing I know it always will be.
I was able to apply the skill sets I learned into my work experience and have had huge impact on not only the company but the world! If you want to learn more about me and how I am doing my part to change the marketing world check out the links below!
In my time as an RIT new media marketing student I’ve done my best to get involved with a ton of the awesome opportunities here. Here’s a bit about the journey I’ve been on since I joined the RIT community.
The RIT Newsman
What I love about RIT is the diverse array of amazing events, clubs, and people. I’d often find myself having an absolute blast at an RIT event that I didn’t even know was happening until I walked outside my dorm room.
I wanted to find a way to bottle up those amazing experiences, in order to share them with my friends and family.
I’ve also loved YouTube since I was a kid, and after learning the basics of video production in my high school’s Broadcast Journalism club, I enlisted my friend Oscar to help me create a weekly entertainment news series about RIT.
In Fall 2017 Oscar and I partnered the series with the RIT Office of Undergraduate Admissions. We currently produce the series to advertise RIT to prospective students.
It’s been really powerful to hear people talk about how our series helped them choose RIT as the right fit for them.
In my third year as an RIT new media marketing student, after seeing the success of the RIT Newsman series, I became obsessed with how markets either embrace or reject new products and services. The success of a company is largely determined by how that company is perceived by the public.
I also became close friends with Zack Banack, a fellow student in the Saunders College of Business. Zack started at RIT as a computer security major, and had a lot of experience working for large companies doing freelance game design and development.
Zack and I developed an idea he was working on for a mobile application that facilitated the legacy preservation process that happens when an individual dies. We designed the app to help users store their best thoughts and memories, and send them to their friends and family when the user passes away.
Afterbox was featured on the Apple Music show Planet Of The Apps in Season 1, Episode 9. From that experience, in 2017 Zack and I were offered the opportunity to be apart of the Lightspeed Venture Partners Summer Fellowship program in Palo Alto, California. Here we learned the ins and outs of what it takes to make a startup successful.
Introduction: Hi! the name’s Matt. I’m 4th year undergrad student at the Rochester Institute of Technology. I’m finishing up my degree in New Media Marketing (fancy title for marketing with a technical focus) paired with a dual minor in International Business and Communications.
I’ve spent time working in the B2B field, but most of my education has centered around the consumer market. With the work I’ve done through RIT these past 4 years, I’m aiming towards working in the international marketing industry, working to introduce products and experiences to new emerging markets around the globe. (or across the world, if you know… flat earth and all.)
I was born in Buffalo NY and briefly lived in Hamburg NY before moving to Laconia New Hampshire around 2001. I came to RIT largely for the co-op program.
Growing up in New Hampshire, I’ve adopted a strong passion for being outdoors. You can find me hiking and fishing in the summer and snowboarding or skating in the winter.
I’ve been struggling with answering the “what are your plans after graduation” question for some time now and to be honest I still don’t know what I want to do. I plan on moving back to New England, closer to Boston in order to join the professional world, but at the same time I’m drawn to the idea of packing a bag and traveling as much as I can before my student loan payments start to kick in.
Get to Know Me!
I’m on all social media platforms, and have my own website too!
Hello! My name is Sundy, and I’m a New Media Marketing student at RIT, preparing to graduate in May 2018.
My passion in new media marketing
Starting my college career undeclared allowed me to discover what I love to do. There is nothing better than being able to help someone, no matter how big or small. Marketing allows me to be creative in how I can help others find what they need. The digital world gives businesses more of a chance to learn about their consumers just as much as consumers can continue to learn about them. As a digital marketer, I strive to help businesses help their consumers through creation and curation.
I grew to love new media marketing even more as I gained more experience. I worked as an SEO Intern at LittleThings Inc, and helped manage social media for RIT’s Office of Career Services.
Aside from my passion for marketing, I love to create.
I enjoy writing. I keep my own blog called A Grey Sunday, exploring my other passion for makeup and fashion. My Instagram @sundyheNY hosts a variety of makeup posts, with the occasional food photo because I also love food in (almost) any way, shape, or form.
I have also written for LittleThings.com, which also served to expand my skills in SEO writing. My most successful piece was about “coconut oil for acne scars,” which you can see on page 1 of the Google and Bing results! Check out my content on the Sundy He LittleThings author page.
I play around with web development here and there based on what I have learned through my coursework and in my spare time. You can see a sample of my work on Sundy’s RIT webpage.
My career goals
After graduation, I hope to continue working in SEO or social media, but I am always looking to learn more about digital marketing and advertising. I am willing to take risks and push myself to do more than I think I can do so I can become a better marketer than I was before. I want to help businesses grow, develop stronger relationships with customers, and bring more ideas to life.
I am a content marketer and brand strategist graduating with a degree in Digital Marketing from Rochester Institute of Technology in May 2018. A balanced left and right-brain thinker, I am constantly testing, learning and optimizing, all while applying a refined creative edge.
As a content marketer, I am a proactive agent in the areas of search engine marketing, social media, branding, content strategy, and paid advertising, I consistently stay on top of trends in the world of content marketing with an intense personal interest in food and fashion culture.
I excel at writing compelling stories, employing empathy to understand audiences, and have a penchant for all things analytical. I am adept at leading, executing and tracking the performance of demand generation campaigns across various social platforms.
Hailing from Philly, I was raised by a kind, hardworking German father and a no-nonsense, but incredibly selfless, Chinese mother from who I’ve absorbed both a driven and empathic mindset.
My focus as a professional, and as a person, stems from my love of community. If I’ve learned anything throughout my college career and work experience, it’s that one must be relentless and in constant pursuit of improvement, all while continually learning and growing. In this vein, I’ve taken on freelance work as a content marketer, becoming ingrained in the surrounding community and extending what I’ve learned in the classroom into the real world.
As the Program Director for WITR 89.7, an FM radio station serving the greater Rochester area, I work alongside a team of multi-talented DJs and producers to bring lesser known music to the community.
Most recently, I’ve been assisting AVVINO, a local, high-end, contemporary restaurant with their marketing, web presence and social media, redesigning their website and converting web traffic into dinner reservations. This was a business I loved from the first water glass I filled, to the last table I wiped down. I feel fortunate that I can apply my knowledge as a digital marketer to positively impact the lives of everyone working there.
To find work in a setting that promotes constant collaboration and open communication is a goal of mine. In a place like that, I can focus on growing and leading. I can work harder, better, and feel good about it.
I am always on the lookout for additional freelance opportunities to help grow small businesses, individual brands, and everything in between.
I’m currently on the job hunt, searching for a full-time digital marketing position.