Andrea Green-New Media Marketing

Hello, my name is Andrea Green! It’s not easy being green, let me tell you. People always think you know anything and everything about Kermit the Frog. When I’m not trying to live up to my family name, you can find me in one of Rochester’s many hipster coffee shops studying.

 I’m a third-year New Media Marketing undergraduate at Rochester Institute of Technology who recently transferred from Monroe Community College. I’ve lived in Rochester all my life and honestly wouldn’t have it any other way. Being a local, I’ve taken advantage of the many opportunities Rochester can provide. 

This ranges from shadowing marketing professionals in companies like Xerox and EagleView, to being the Social Media Manager and Marketing Intern for Abbott’s Frozen Custard, and now working as a Marketing Coordinator for the Student Auxiliary Services at RIT. I’ve gained a plethora of knowledge about marketing like understanding social media marketing, content creation, website design, copy writing and much more. As a Marketing Coordinator, I’m currently learning even more about social media marketing and analytics. I’ll hopefully be going on a co-op this summer to gain even more experience as I continue my education.

In the future, I hope to obtain my MBA with a concentration in analytics. I want to advance my knowledge so that I can eventually help my dream company, Southwest, create successful data driven marketing campaigns.  

To learn more about my professional life, work, or the best Rochester coffee spots, feel free to visit these links:

Let’s connect!

Work

Resume

Oluwatosin Arowosola

Digital Brand Manager

Hey guys! My name is Oluwatosin Arowosola. Too long, but you can call me Tosin (toe-sin). I have a BSc in Mass Communication from University of Lagos, Nigeria and currently a graduate student at RIT studying communications and media technology.

Let me take you on a journey about my passion…

I have a great interest in investigating brand communication, consumer engagement/behavior, digital media, and marketing/ advertisement. As an international student, I strive to look for opportunities that enable me acquire experiences in industries that are related to my field.

A philosophy I live by is

“Always know what to say, when to say it, how to say it, and most importantly to whom it should be said”.

Some Experiences

One of my most memorable experiences was an interview with Erin Foster, former director of marketing communications, Eastman Kodak. This was an opportunity for me to tap into her experience and expertise to learn about some real challenges, and how it was tackled. Watch here.

The Empty Hanger TV: An engaging multimedia project, that shows how and why clothes matter. Working on this project, helped me learn so much about the American market and also to see the difference, if any, in how digital marketing works or how it affects the target audience. I was able to see how a new business can use the new media to get a head start in the market. My research was focused on; management research tools, social platform scheduling, content type per platform and so on.

My most recent experience comes from Children Awaiting Parent (CAP). A non-profit organization, dedicated to finding adoptive families for waiting children. Every brand wants to have that online presence. My major role at CAP as a brand manager was to revamp the online presence, by creating campaigns that help to increase the brand’s identity. Some of the things I did included, but weren’t limited to, marketing campaigns, implementation plan, content creation, graphic design, website management and social media management.

The most interesting aspect of my role at CAP was the graphics design aspect. It was a challenge, but an exciting one which I am proud of myself for taking on. See, I had little to no idea on graphics design, but I basically taught myself how to use the available design software as it was a necessary tool to help me produce amazing results in my role as a brand manager.

I’m eager to continue learning and positioning myself in industries I can add value to.

Connect with me!

LinkedIn

Resume

Facebook