Hello! My name is Leah and I am an MBA student at Rochester Institute of Technology. I was born and raised in Westchester, New York. I recently graduated with my Bachelor’s of Science in Business Economics from the State University of New York, College at Oneonta.
After graduation, I hope to obtain a job within the digital marketing industry. During my undergraduate career I studied with a Marketing concentration, and at RIT, my concentration is in Digital Marketing. I’ve always found it fascinating how marketing communications can significantly affect consumers buying behaviors. Although most people find it creepy how personal user data is used to tailor their ads, I find it interesting! It’s crazy how accurate marketers get to predicting the products we want, and then how well they are at executing tailored ads to our preferences.
As a recent graduate, all of my experience comes from internships and part-time jobs. For three semesters, I was a social media intern at my college’s Alumni Association. I planned posts, wrote copy, produced content, and created marketing plans. Social media is certainly a crucial component in digital marketing, and I’m grateful that I had the opportunity to get experience with it. My other internship was at the New York Small Business Development Center. I worked with local business owners to assist with starting or growing their businesses whether it be creating financial proformas, giving marketing advice, or helping them conduct research. The job was similar to what I’ll be doing in the future with a marketing agency, as each client was in business in different sectors.
Connect with me! Check out my Linkedin profile, resume, and marketing blog below.
Constant learning has been my passion. It has been observed that the business world has become complex because of the emergence of different types of technologies and devices. Although, currently, I am one of the owner of local business “Tai Chi Bubble Tea” and things are running also smoothly, yet it is essential that the pace of change can only be understood through updating one’s academic and business knowledge as well. Additionally, this intention to learn new knowledge has led to choose the university program so as to use the latest academic knowledge for improving the performance of my business.
Knowledge without application is unproductive. In my previous academic career, I always actively participated in all those programs and events which were designed to improve one’s theoretical knowledge through the prism of the actual business world situations.
Learning is highly essential for successfully running a business. It has been observed that updating one’s business knowledge is pivotal to learn and understand the different methods for improving one’s business performance. Additionally, application of knowledge also improves personal and business performance as well. As a business entrepreneur, I find it reasonable to learn more financial skills so as to compete professionally. Volunteering has also improved my social and professional learning. In the past, I voluntarily participated in various academic and extra-curricular activities so as to learn different communication skills for effectively working within a team.
I graduated in 2017 with my Bachelor’s of Science in Advertising and public relations here at Rochester Institute of Technology. During my undergrad time here at RIT, along with some fellow students and Rochester local business man, I opened my own beverage store – Tai Chi Bubble Tea. Soon, I understand in today’s constantly growing complex business world, new and existing entrepreneurs require all business knowledge which equips them to remain not only sustainable but also competitive as well.
Why I went back to school
Theory and application must go hand in hand. Currently, I have reasonable business acumen and I understand and apply the real business world situations and strategies. Despite understanding and applying these strategies, I feel that still more conceptual work and theoretical foundations are essential for the uninterrupted business success in every changing business environment. After reviewing various business programs and their usefulness, I found the program here at RIT as the most advanced and appropriate to improving my business knowledge and understanding as well. Additionally, it is expected that this program is going to add more clarity to my current knowledge of the business.
My business objectives
Business growth and business expansion are two of my business objectives in future. After graduating from the university, I do not intend to seek employment instead I plan to continue my business. For this, it is highly essential that the business must not only grow but also expand. This growth and expansion requires improving business knowledge and all those theoretical strategies which are taught at the graduate level are highly fundamental.
Hello Everyone, my name is Sheldon Ennis-Mitchell. I’m in my fifth year at the Rochester Institute of Technology, studying Management Information Systems, and minoring in Digital Business & Finance. Ultimately, my goal is to use my MIS degree to pursue a career in Data Analytics.
I am originally from Bridgeport, Connecticut – which is about a half hour north of the Bronx, NY. So coming to Rochester for school wasn’t much of an adjustment, though the weather here isn’t most ideal haha. Over my time here at RIT, I’ve looked to be involved and active in the Rochester community. I’ve served on executive boards for a number of clubs and organizations that are geared to promoting societal change. A Change albeit from academic excellence, professional networking, and community service. I am very passionate about the next chapter in my life once I graduate in May.
The next chapter… Analytics? Community Outreach?
Aside from pursuing a career in Data Analytics, I want to mentor young students toward a furthering their education and becoming leaders in the community. It is important that our current generation grows daily, while using that growth to lead and inspire future generations to do the same. I know is a tremendously tall task, with a lack of funding and support for education and extra curricular programs. But my childhood friends and I hope to start an inner city Big Brothers/Big Sisters program. A program in which graduates of the Bridgeport Public School System can come together and create programs and initiatives that can not only encourage an avenue for students to succeed academically, but to find a inner passion and have the necessary resources to pursue that passion.
“Education is the passport to the future, for tomorrow belongs to those who prepare for it today.” – Malcolm X.
If you want to network or connect with me in any capacity, feel free to take a look at my resume, follow me on my various social media, or visit my website to get some more insight on any work or personal projects that I’m currently working on.