I have started my college education at MCC studying Information Technology. Half way through my 2nd year, I realized that I didn’t like coding as much as I thought I did and didn’t see myself working this career in the long run. With the amount of liberal art courses on my belt, I have decided to switch into Liberal Arts and focus on the remaining 60 credits that I needed in general education to transfer to a 4-year school. I knew that I liked some aspect of the Digital world and wanted to pursue something in that field. I have stumbled across the New Media Marketing major at RIT and it’s working well so far as I’m a third year marketing student graduating in May 2020.
I have done a couple of projects in my Marketing classes. I haven’t intern at any companies yet, but that will change; hopefully in the Summer 2019 or Fall 2019. Until then, I will be stacking bananas as a produce associate at Wegmans.
On my free time, I like to take naps and watch Netflix series or movies. I also like to explore different food places as well and I’m a fan of the Marvel entertainment.
After graduation, I want a job as a Digital Marketing Specialist or a SEO Specialist in the Rochester area. In the future with the amount of experience I get in the Marketing field, I’m planning on moving somewhere that doesn’t have snow.
Hello! My name is Leah and I am an MBA student at Rochester Institute of Technology. I was born and raised in Westchester, New York. I recently graduated with my Bachelor’s of Science in Business Economics from the State University of New York, College at Oneonta.
After graduation, I hope to obtain a job within the digital marketing industry. During my undergraduate career I studied with a Marketing concentration, and at RIT, my concentration is in Digital Marketing. I’ve always found it fascinating how marketing communications can significantly affect consumers buying behaviors. Although most people find it creepy how personal user data is used to tailor their ads, I find it interesting! It’s crazy how accurate marketers get to predicting the products we want, and then how well they are at executing tailored ads to our preferences.
As a recent graduate, all of my experience comes from internships and part-time jobs. For three semesters, I was a social media intern at my college’s Alumni Association. I planned posts, wrote copy, produced content, and created marketing plans. Social media is certainly a crucial component in digital marketing, and I’m grateful that I had the opportunity to get experience with it. My other internship was at the New York Small Business Development Center. I worked with local business owners to assist with starting or growing their businesses whether it be creating financial proformas, giving marketing advice, or helping them conduct research. The job was similar to what I’ll be doing in the future with a marketing agency, as each client was in business in different sectors.
Connect with me! Check out my Linkedin profile, resume, and marketing blog below.
Christian Vanderhoef is a fourth year New Media Marketing and Economics double major at Rochester Institute of Technology (RIT) – Saunders College of Business & College of Liberal Arts. He believes that dreams and passions should be attainable by good people, and has a passion for helping individuals grow in order to reach those dreams using his knowledge of marketing and economics, soft skills, and creative thinking. Ultimately, people are the most important aspect of an organization, for without them, everything would be nothing.
Please, feel free to connect with Christian online because he loves meeting people, discussing topics, and learning new things.
Christian was born and raised in Farmingville, New York which is on Long Island. He has always been one to experience new things and explore his interests. From a young age, Christian participated in gymnastics, baseball, and basketball, but he always had a place for arts and crafts. When it came to his fifth grade yearbook, he wrote that he’d love to be a cartoonist when he grew up because he could create anything and shape an entire world of his own. He also learned at the end of elementary school that he had a knack for singing and wanted to pursue it further in middle school.
Although he was intending to focus more on music, Christian also played football leading into middle school, however, he didn’t enjoy it as much as he thought he might and left. When school started, Christian did what he intended to do and pursued singing throughout middle school. He joined choir and the school drama club. In his first year, Christian managed to get a solo in the show. As everyone may realize, middle school is a weird place and Christian’s “social circle” began to be established. By the end of middle school, his voice was going through a quick change and his singing was affected. He had a solo for the New York State School Music Association (NYSSMA), but did so poorly due to frequent register changes that he was never given a score. In high school, Christian had no interest in further pursuing music.
In high school, he participated in FIRST Robotics for his freshman and sophomore year, but he realized that the organization at his school had politics that he was not interested in. He quit, got a crazy haircut, changed his style and joined track. In junior year, he was in cross country, swimming, track, student government, chess club, model united nations, and strategy and tactics club. He began to hangout less with the same people and more with new people. This allowed him to gather many social perspectives and relate more to many people. When he was meeting many new people, he came to the realization he wanted to be an engineer. To be more exact, he wanted to be an aviation and aerospace mechanical engineer. He then questioned this idea his senior year when his interest in arts and music reemerged.
When Christian got to RIT, he was already contemplating his major as Engineering Exploration, but he was uncertain as to what he’ll change to. After his first semester of exploring, he switched to Marketing. He learned so much about business that he was unaware of before and it interested him. He loved strategies, business plans, economics, and even accounting interested him. Overtime, he came to the conclusion he wanted to switch to New Media Marketing. Then, since the curriculum taught very little about resources and pricing, he chose to double major in Economics. With those, he can gather a deep understanding of resources and people while he works on his start-up: Canopy.
This content can now be found at it’s new location Redirect 301 http://s226869948.onlinehome.us/sema/christian-vanderhoef/ http://sema2018.com/christian-vanderhoef/
Hello Everyone, my name is Sheldon Ennis-Mitchell. I’m in my fifth year at the Rochester Institute of Technology, studying Management Information Systems, and minoring in Digital Business & Finance. Ultimately, my goal is to use my MIS degree to pursue a career in Data Analytics.
I am originally from Bridgeport, Connecticut – which is about a half hour north of the Bronx, NY. So coming to Rochester for school wasn’t much of an adjustment, though the weather here isn’t most ideal haha. Over my time here at RIT, I’ve looked to be involved and active in the Rochester community. I’ve served on executive boards for a number of clubs and organizations that are geared to promoting societal change. A Change albeit from academic excellence, professional networking, and community service. I am very passionate about the next chapter in my life once I graduate in May.
The next chapter… Analytics? Community Outreach?
Aside from pursuing a career in Data Analytics, I want to mentor young students toward a furthering their education and becoming leaders in the community. It is important that our current generation grows daily, while using that growth to lead and inspire future generations to do the same. I know is a tremendously tall task, with a lack of funding and support for education and extra curricular programs. But my childhood friends and I hope to start an inner city Big Brothers/Big Sisters program. A program in which graduates of the Bridgeport Public School System can come together and create programs and initiatives that can not only encourage an avenue for students to succeed academically, but to find a inner passion and have the necessary resources to pursue that passion.
“Education is the passport to the future, for tomorrow belongs to those who prepare for it today.” – Malcolm X.
If you want to network or connect with me in any capacity, feel free to take a look at my resume, follow me on my various social media, or visit my website to get some more insight on any work or personal projects that I’m currently working on.