Tyler Hatch – New Media Marketing & Sales

My name is Tyler Hatch and I am currently a fourth-year new media marketing student at Rochester Institute of Technology.

I have been a four-year member of the Men’s Varsity Soccer program at RIT and am looking to bring my natural competitive, ambitious, and hardworking personality to the sales industry after I graduate.  With thorough experience creating marketing/advertising campaigns, internet and social media marketing, and professional communications, I have a very strong technical marketing background. Along with my marketing experience, I was a two-year photography major at RIT, so I am great with a camera, and I am also very experienced using Adobe Photoshop.

I am interested in going into the sales industry because all my life I have been a natural salesman without realizing it.  I have always been an extremely outgoing, friendly and charismatic person who is a natural leader and is great at accomplishing both team goals and individual goals.  I know that with my personality, work ethic, and ability to make connections, I could have a very successful career in sales.  Looking in the far future, I would love to start up my own company that focuses on personal development and growth because that is something I have always been extremely passionate about and wouldn’t feel fulfilled without trying.

The sales industries I am currently interested in pursuing after college are Software Sales, Pharmaceutical Sales, Medical Device Sales, and Advertising Sales.  My goal is to find a company that I love working for surrounding me with great people who allow me to grow on a constant basis and create the life I’ve always dreamed of having.

https://www.linkedin.com/in/tyler-hatch-60372313a/

Samantha N. M. Wagner – New Media Marketing

My name is Sam Wagner and I am a New Media Marketing undergrad student at Rochester Institute Technology. Currently, I am in my third year, expecting to complete my four-year degree at the end of this term. I have a minor in Advertising and Public Relations.

About Me

My experience includes working my past two summers as a part-time intern with weCreate Website Design & Marketing, where I learned and developed skills in SEO, copy-writing, and digital marketing. I have also worked as brand ambassadors for numerous companies, including BANGS Shoes, Pura Vida Bracelets, and Serengetee, promoting the brands and their products across numerous social media sites. Currently, I am the marketing assistant for the RIT Press. Here, I conduct market research for new publications, manage social media accounts, and do digital advertising for current and new publications.

Looking towards the future, my plans include continuing my education as a graduate student. I hope to be accepted into the Market Research graduate program at Michigan State University for the upcoming fall term. This would be a one year program, letting me complete both my undergraduate and graduate degrees in a total of four years. After graduation, I would like to work on gaining experience in the social media marketing field. My end goal is to work in the music industry, as part of Spotify’s marketing research team. Spotify is one of my favorite companies and their marketing research has put them at the top of the music streaming industry. Working there would fit my interests and hobbies best.

To learn more about me and my professional life, feel free to visit these links:

Leah Baratz – Aspiring Digital Marketer

Hello! My name is Leah and I am an MBA student at Rochester Institute of Technology. I was born and raised in Westchester, New York. I recently graduated with my Bachelor’s of Science in Business Economics from the State University of New York, College at Oneonta.

After graduation, I hope to obtain a job within the digital marketing industry. During my undergraduate career I studied with a Marketing concentration, and at RIT, my concentration is in Digital Marketing. I’ve always found it fascinating how marketing communications can significantly affect consumers buying behaviors. Although most people find it creepy how personal user data is used to tailor their ads, I find it interesting! It’s crazy how accurate marketers get to predicting the products we want, and then how well they are at executing tailored ads to our preferences.

As a recent graduate, all of my experience comes from internships and part-time jobs. For three semesters, I was a social media intern at my college’s Alumni Association. I planned posts, wrote copy, produced content, and created marketing plans. Social media is certainly a crucial component in digital marketing, and I’m grateful that I had the opportunity to get experience with it. My other internship was at the New York Small Business Development Center. I worked with local business owners to assist with starting or growing their businesses whether it be creating financial proformas, giving marketing advice, or helping them conduct research. The job was similar to what I’ll be doing in the future with a marketing agency, as each client was in business in different sectors.

Connect with me! Check out my Linkedin profile, resume, and marketing blog below.

LinkedIn

Blog

Social Media Influencers and Their Impact on Consumer Behavior

Social media influencer marketing is still a relatively new trend, but it’s quickly becoming a go-to tactic for marketers seeking the attention of a generation of distracted, advertising-adverse consumers. For decades, marketers have used catchy slogans, graphics, and celebrity endorsers to get their audience to focus on their message. But today, traditional media channels are in decline and consumers are getting used to entertainment without interruption. Therefore, brands need reach their audience in more subtle and cost-effective ways. Enter, the social media influencer.

Generally speaking, influencers are social media users who enjoy substantial popularity on platforms like Instagram, YouTube, or Twitter. Many of these influencers are celebrities like actors, musicians, or athletes. Celebrities are frequently used in advertising because they are great at capturing consumer attention. In a world where it’s getting easier to avoid advertising altogether, that’s a difficult task! However, creating an advertising campaign with a popular celebrity is an expensive and time-consuming process.

Why use influencers?

Influencer marketing can achieve the same goal of consumer attention, but in a much simpler way. Instead of hiring photographers, creatives, and a media team, brands let the influencer create content and distribute it to their thousands or millions of followers. This strategy is not only cheaper and more efficient, it also has greater potential to impact consumer opinions because the audience has opted into following an influencer and likely cares about what they have to say.

By sharing aspects of their everyday lives on their social media profiles, these celebrities make their fans feel more connected to them than ever before. This also makes them more susceptible to subtle brand messages intertwined between personal posts about what the influencer ate for lunch or what they did on their vacation.

The new celebrity influencers

While many of the most popular social media influencer accounts are owned by traditional celebrities, social media has also given rise to another subset of influencers that are a lot more like your average Joe. The ‘social media celebrity’ is a new breed of public figure that starts off as an ordinary social media user.  Through sharing interesting, original content, hey manage to acquire a mass audience of followers and the attention of brands.

Many of these social media influencers exist within niche online communities, like travel, parenting, fitness, or fashion. Their opinion leader roles in online circles make them attractive for brands targeting a specific audience actively looking for information. These influencers are also pros at fostering meaningful, relationships with their followers that make them seem like friends. Brands can take advantage of these relationships by using influencers to spread positive word-of-mouth about their products on social media.

The Internet and social  media has caused drastic changes in the media landscape. This shift has challenged marketers to find new ways to reach their audience. Social media may be a distraction from traditional advertising channels, but it’s also an opportunity. Brands that learn how to harness the power of influencers and connect with online audiences will be able enhance their image and increase awareness more efficiently and cheaply than ever before.