Rachel Ferrara – Digital Marketer turned Educator

Hi there! My name is Rachel Ferrara and I’m New Media Marketing student at Rochester Institute of Technology. I’m currently in the last semester of my undergraduate career and also have a Management Information Systems minor.

Outside the Classroom

Besides spending most of my time studying, I’m also involved in a lot of on campus organizations. I’m a sister of Alpha Xi Delta, a social sorority, and I’m also a brother of the co-ed professional business fraternity Delta Sigma Pi. When I came to college I wanted to be involved in organizations and clubs that would provide a space for me to be social, gain leadership opportunities and experiences, and contribute some good for the community. In both my sorority and fraternity I’ve found these things and more. I can’t imagine my college experience at RIT without the memories I’ve had with my brothers and sisters.

I’ve been involved in a lot of other groups on campus as well that aren’t greek. My sophomore year I worked with the New Student Orientation team as an Orientation Leader to help freshmen students adjust to life in college and at RIT. The following year, when I was a junior, I worked for Residence Life as a Resident Advisor or RA in the NRH dorm. Being an RA was by far one of the most rewarding experiences I’ve had in college. Seeing my residents change from day one freshmen to now sophomores is incredible. I still keep in contact with many of them even though I’m no longer their RA.

Marketer Turned Educator

Although I’ve spent my undergraduate career in pursuit of a marketing degree, after numerous co-op experiences and my experiences being involved in campus life, I’ve decided to pursue a graduate degree in Higher Education. A lot people have asked me what that degree means. Does it mean I’ll be a professor? or a Dean? Well, no. Starting out, most people with a masters in Higher Education will work in smaller positions as academic advisors, admissions personnel, or dorm directors. Student success is what’s most important to me so I hope that after getting my degree I’ll be able to work as either an academic advisor or academic coach for students. Without having those people in my own college journey, I wouldn’t be as successful as I am today. Giving back to others by being in that leadership role is the least I can do. Eventually, I would also like to be an adjunct professor, for either business or education classes depending on the university that I’m working for.

Looking to know more? Check out my Resume or LinkedIn

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