Hi I’m Jessica Gover and I am a fourth year marketing student at the Rochester Institute of Technology (RIT). I promise I don’t cry all the time, just on days that end in the letter “y”. But really, if I were to pick a life motto, I would say that is is ” I am here for a good time, not a long time”. For me that means spending time doing the things I love. Not to mention bringing a positive attitude and humor to every situation.
Working as a Lax Bro
The end goal for me professionally, is to get involved in sports marketing and contribute to the expansion of underrepresented segments. My experience in sports marketing comes from my current position as the marketing manager at RIT SportsZone. I am responsible for leading a team working towards increasing the reach of social media platforms, as well as promoting the image of SportsZone Live. SportsZone covers over 23 individual collegiate athletics team. My passion for sports marketing comes from the fact I am an athlete myself, as part of the RIT Women’s Lacrosse Team. Through all of the broken bones, injuries and tears, I can with complete honesty, say it has been the best 3 years of my life so far. Being an athlete myself is what inspired me to pursue marketing in a sports related field. It is an area I feel passionate about and can relate the most to. Check out the links below to learn more about me and connect with me to start a conversation.
I recently decided to take a leap of faith and get outside my comfort zone by participating in the Living Through Sport program. At the end of June, I will be traveling to London, England to work an international sporting event as well as networking with industry professionals. For someone who frequently introduces themselves as a homebody, this is a big step for me. A typical Friday night for me usually involves watching Netflix. I’ve never been outside of the country on my own, so I’m scared and excited at the same time. I have always wanted to go abroad, and this is the first time I have actively pursued that goal.