Hi, I’m Ila! I am a fourth year New Media Marketing Student at RIT’s Saunders College of Business. My major focuses on online strategy (including SEO, social media marketing and website design), mobile technology, entrepreneurship and current global business trends. The major is unique because it strays far from traditional marketing tactics and textbook lecturing. The professors bring in their own real world experience and keep up-to-date on the innovations in marketing and technology. I have had several opportunities to develop my own marketing strategies for existing businesses and conceptualize my own businesses.
In conjunction with my major, I am minoring in Media Arts & Technology. Media Arts & Technology focuses on the workflow of print and digital media; how to execute an idea to a final output. The minor enables for proficiency in the Adobe Creative Suite (mainly Photoshop, InDesign, Illustrator and Bridge), an understanding of different output systems, color management and theory, page layout and design and advanced design critiquing abilities.
I am also completing a second minor in Economics and immersing in Advertising and Public Relations.
Given all my different fields of study, I feel I have a very diverse and well-rounded education that will enable me to take on different perspectives and think more critically when presented with obstacles within my professional career.
and check out Ila’s Resume!