Hi there! My name is Emily and I’m almost (thankfully) done with my M.B.A. at RIT after beginning in the fall of 2015. I’m the Content Marketing Manager at Tipping Point Communications, a local Rochester-based marketing communications agency.
I am responsible for strategic planning and execution of content strategies for clients. In addition, I develop strategic inbound marketing plans leveraging marketing automation and content to fuel my client’s lead generation activities, with strategic focus at each stage of the sales funnel.
Prior to joining Tipping Point Communications, I spent two years at CHOBANI Greek Yogurt, in the marketing department, executing special events in the Upstate New York region. During my time at CHOBANI, I focused on community relations, brand partnerships, and worked locally on the 2012 London Summer Olympics sponsorship.
I look forward to utilizing my M.B.A to provide a macro-level, strategic frame of reference to grow my client’s business and the overall agency.