Hello! My name is Katherine Ray and I am pursuing my master’s degree on Communications and Media Technologies at RIT. I will be graduating from the College Of Liberal Arts in May 2019.
I came to RIT with a scholarship to study Communications and Media Technologies. I am a beauty influencer and I have a YouTube channel and social media accounts where I share with the world everything beauty related from how to take care of your natural curly hair, to tips, tricks and reviews of makeup, skincare and hair products. This is so I can empower others to accept their roots and embrace them, and feel comfortable in their own skin, without neglecting the fact that most of us like to play around with makeup to change things up from time to time (and that’s perfectly ok).
I have learned how to create media content that goes accordingly with the main goal of my channel and social media, and I am learning the strategies of planning ahead all the content posted.
I have worked as an influencer with brands like Sugar Bear Hair and Duvolle, trying out their products and creating content for them (reviews, posts, videos, etc.). It has been very interesting to see what they want and what are their ideas for content to attract more customers.
Sugar Bear Hair Sponsorship
Even though the majority of work experiences I have had so far has been in corporate banking, it has helped me build the discipline I have today for what I am passionate about, and have helped me plan ahead and foresee the different possible scenarios.
Connect with me!