Digital Brand Manager
Hey guys! My name is Oluwatosin Arowosola. Too long, but you can call me Tosin (toe-sin). I have a BSc in Mass Communication from University of Lagos, Nigeria and currently a graduate student at RIT studying communications and media technology.
Let me take you on a journey about my passion…
I have a great interest in investigating brand communication, consumer engagement/behavior, digital media, and marketing/ advertisement. As an international student, I strive to look for opportunities that enable me acquire experiences in industries that are related to my field.
A philosophy I live by is
“Always know what to say, when to say it, how to say it, and most importantly to whom it should be said”.
One of my most memorable experiences was an interview with Erin Foster, former director of marketing communications, Eastman Kodak. This was an opportunity for me to tap into her experience and expertise to learn about some real challenges, and how it was tackled. Watch here.
The Empty Hanger TV: An engaging multimedia project, that shows how and why clothes matter. Working on this project, helped me learn so much about the American market and also to see the difference, if any, in how digital marketing works or how it affects the target audience. I was able to see how a new business can use the new media to get a head start in the market. My research was focused on; management research tools, social platform scheduling, content type per platform and so on.
My most recent experience comes from Children Awaiting Parent (CAP). A non-profit organization, dedicated to finding adoptive families for waiting children. Every brand wants to have that online presence. My major role at CAP as a brand manager was to revamp the online presence, by creating campaigns that help to increase the brand’s identity. Some of the things I did included, but weren’t limited to, marketing campaigns, implementation plan, content creation, graphic design, website management and social media management.
The most interesting aspect of my role at CAP was the graphics design aspect. It was a challenge, but an exciting one which I am proud of myself for taking on. See, I had little to no idea on graphics design, but I basically taught myself how to use the available design software as it was a necessary tool to help me produce amazing results in my role as a brand manager.
I’m eager to continue learning and positioning myself in industries I can add value to.
Connect with me!