Miss Media Marketing

profile photo of New Media Marketing person
Eboni Ellis

My name is Eboni, I study New Media Marketing and I love art! There is art in the way a wave crashes on

the sand or the way a meal is presented at a restaurant. You can say I’ve dedicated my life to the arts. I have bungee jumped in Mexico, jet skied in Aruba, and even cooked paella in Spain. I’ve been savvy with paint brushes and pencils for as long as I can remember. I consider myself to be very free spirited and open minded. So, when it came to picking a career for myself the choice was obvious! I was going to study… new media marketing.

Social Coin Company group photo coop for new media marketing
Social Coin Company group photo

Confused? Well let me explain. I believe marketing is a form of art. Anything that requires a level of creativity and innovation is art. Media Marketing done right has the ability to tap into people’s emotions, twist the way they think and move millions towards a common goal. If that’s not an art form I don’t know what is. Have you ever seen a n add the made you smile or a commercial that brought you dangerously close to tears? Well that is art… and art has always been a huge part of my life and by studying marketing I know it always will be.

I was able to apply the skill sets I learned into my work experience and have had huge impact on not only the company but the world! If you want to learn more about me and how I am doing my part to change the marketing world check out the links below!

I represented Social Coin at the Smart City Expo World Congress in Barcelona, Spain!

Linkedin

Resume

I wrote a children’s book! Check it out

 

Are you interested in more New Media Marketing students from RIT and what they have accomplished? Meet Kayla

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Kysa – Social Media Specialist

All About Kysa

Portrait of Kysa W
Kysa Willemsen – New Media Marketing

From a small town in Ontario, Canada named Forest, Kysa Willemsen is in her fourth year at the Rochester Institute of Technology. She is studying new media marketing with a minor in advertising and public relations. She will be graduating with a bachelor’s degree in May of 2018.

Life as a Student Athlete

During Kysa’s first semester at RIT she decided to try a new sport. That is when she became a member of the RIT crew team. Since joining she has been a rower and coxswain for both the women’s and men’s teams. Practices at 6AM each morning have helped her stay on top of her studies. Even finding ways to prioritize time management when she is travelling for races. Balancing school, sports, work and a social life has proven to be difficult but she wouldn’t want to change this experience for the world. Overall, being a student athlete has taught Kysa control, motivation and flexibility.

Studying Abroad

Kysa at Big Ben
Kysa Abroad in London, England

In the spring of her third year at RIT Kysa studied in London, England at the London South Bank University. She embraced opportunities to travel and learn from cultures all around Europe. Her favourite was to enjoy locations that were off the beaten path rather than tourist-targeted locations. Unlike the American school system, academics in England were set up differently. Each course was weighted mostly on one exam or paper therefore it highlighted the fact that second-chances aren’t always available.

In the “Real World”

Since 2014 Kysa has gained experience with Sunripe Freshmarket. She helped introduce social media and online communications into the company’s marketing. In December of 2014 she ran the company’s first online promotion. This was for a buy 1 get 1 free event they hold yearly. This event was only advertised with traditional marketing platforms prior to that year. During the event that December Sunripe saw a large increase in year over year sales at a fraction of their previous marketing costs. Today, Kysa continues to manage all of Sunripe’s online communications through Facebook, Instagram, website and email. This includes promoting products and events, answering consumer questions, creating content and more. All from anywhere in the world.

More: view her portfolio website, connect with her on LinkedIn and view her resume.

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