All About Kysa
From a small town in Ontario, Canada named Forest, Kysa Willemsen is in her fourth year at the Rochester Institute of Technology. She is studying new media marketing with a minor in advertising and public relations. She will be graduating with a bachelor’s degree in May of 2018.
Life as a Student Athlete
During Kysa’s first semester at RIT she decided to try a new sport. That is when she became a member of the RIT crew team. Since joining she has been a rower and coxswain for both the women’s and men’s teams. Practices at 6AM each morning have helped her stay on top of her studies. Even finding ways to prioritize time management when she is travelling for races. Balancing school, sports, work and a social life has proven to be difficult but she wouldn’t want to change this experience for the world. Overall, being a student athlete has taught Kysa control, motivation and flexibility.
In the spring of her third year at RIT Kysa studied in London, England at the London South Bank University. She embraced opportunities to travel and learn from cultures all around Europe. Her favourite was to enjoy locations that were off the beaten path rather than tourist-targeted locations. Unlike the American school system, academics in England were set up differently. Each course was weighted mostly on one exam or paper therefore it highlighted the fact that second-chances aren’t always available.
In the “Real World”
Since 2014 Kysa has gained experience with Sunripe Freshmarket. She helped introduce social media and online communications into the company’s marketing. In December of 2014 she ran the company’s first online promotion. This was for a buy 1 get 1 free event they hold yearly. This event was only advertised with traditional marketing platforms prior to that year. During the event that December Sunripe saw a large increase in year over year sales at a fraction of their previous marketing costs. Today, Kysa continues to manage all of Sunripe’s online communications through Facebook, Instagram, website and email. This includes promoting products and events, answering consumer questions, creating content and more. All from anywhere in the world.
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