Voice search is becoming more prevalent every day, learn how to optimize your site to get ahead
Voice search optimization has been a trending topic among the SEO community throughout 2017 and is sure to continue into 2018. With mobile and home devices such as Apple and Android smartphones, tablets, Amazon Echo/Alexa, Google Home, and a growing list of others, the presence of smart assistants like Siri, Google Assistant, Android assistant, Cortana, and Bixby are virtually always within shouting distance. ComScore estimates that by 2020, voice searches will make up 50% of all searches. Below we will cover the tactics used by marketers to optimize for voice search.
Voice search is conversational by nature and is typically used for specific queries. By optimizing for more specific long-tail keywords and phrases, you increase your likelihood of being featured on the top of the search engine results page. For voice search, this is also known as “page zero” or otherwise called the featured snippet. When creating long-tail keywords, it is important to keep user intent in mind. The Hummingbird and Rankbrain updates emphasis on user intent have been further exasperated due to the rapid increase in voice searches. One tip to generate long-tail keywords that are both conversational and focused on intent is to record customer questions directed toward your customer service department. receiving these queries and integrating them into your website using strategies below is a great way to be featured in voice searches.
A great way to further optimize your site for voice search is to create a question and answer page. Additionally, you can include an FAQ page. This provides a logical outlet to place long-tail keywords generated by customer service. If you provide a space for customers to post their questions, you will gain a user-generated source of conversational content. This has great potential to improve your results page positioning. This also creates a great opportunity to generate snippets of content. This will greatly increase the chances of being included in the “page zero” results for voice assistant direct answers.
Final tips for optimizing for voice search:
- Update your businesses location on Google
- Add a schema to aid search engines understand context
- Optimize your site for mobile devices.
By completing these final tips, along with providing long-tail keywords and Q&A pages, you will be in great shape when optimizing your site for voice search in 2018.