My name is Eric Gaspar.
I specialize is in social media marketing and advertising which includes hands on experience with both traditional, new media marketing and analytics. I’m a 4th year New Media Marketing Major with extra courses in Film Studies at the Rochester Institute of Technology.
Social Media Marketing Work Experience
I have experience in business planning, marketing strategizing, and providing advertising support. Furthermore, my skill set includes blogging, social media, creating ads, evaluating websites and developing strategic plans for improvement based on analytics.
Additionally, this past fall I had the opportunity to co-op with Ciredon Environmental and Safety Services, Inc. During my co-op, I met with the firm’s management team to discuss their goals and objectives. The purpose was to assess their existing business plan and marketing strategy. Upon the completion of my review, I presented the results of my analysis to the top management which showed that the firm’s strategy was exclusively focused on the use of traditional marketing methods. As a result, I developed a marketing strategy that incorporated new media strategies. Furthermore, I recommended the firm establish a LinkedIn profile and also improved their website. Additionally, I recommended that Ciredon develop their own safety films, blogs, podcasts and video games for training purposes. During this co-op, I demonstrated my ability to implement the skills that I have developed during my college course work.
I’m from Hamburg, NY which is a suburb of Buffalo, NY . I’m very passionate about music, film and video games. I write a blog called “The Metalizer” which covers Hard Rock and Heavy Metal music. On my blog I’ve written about albums, bands and other articles. My additional coursework at R.I.T. concentrated on Film Studies which enabled me to gain a better understanding of the film industry and effective marketing strategies in the US and abroad. Ever since I was young child, I’ve been fascinated with video games because of their competitive and strategic nature. I also enjoyed working with other players on a team in order to achieve goals and objectives. The skills and knowledge that I have learned in music, film and video games have helped me apply them to my work in new media marketing.
In conclusion, I would love to have a career that combines my passions and skills.
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