Oluwatosin Arowosola

Digital Brand Manager

Hey guys! My name is Oluwatosin Arowosola. Too long, but you can call me Tosin (toe-sin). I have a BSc in Mass Communication from University of Lagos, Nigeria and currently a graduate student at RIT studying communications and media technology.

Let me take you on a journey about my passion…

I have a great interest in investigating brand communication, consumer engagement/behavior, digital media, and marketing/ advertisement. As an international student, I strive to look for opportunities that enable me acquire experiences in industries that are related to my field.

A philosophy I live by is

“Always know what to say, when to say it, how to say it, and most importantly to whom it should be said”.

Some Experiences

One of my most memorable experiences was an interview with Erin Foster, former director of marketing communications, Eastman Kodak. This was an opportunity for me to tap into her experience and expertise to learn about some real challenges, and how it was tackled. Watch here.

The Empty Hanger TV: An engaging multimedia project, that shows how and why clothes matter. Working on this project, helped me learn so much about the American market and also to see the difference, if any, in how digital marketing works or how it affects the target audience. I was able to see how a new business can use the new media to get a head start in the market. My research was focused on; management research tools, social platform scheduling, content type per platform and so on.

My most recent experience comes from Children Awaiting Parent (CAP). A non-profit organization, dedicated to finding adoptive families for waiting children. Every brand wants to have that online presence. My major role at CAP as a brand manager was to revamp the online presence, by creating campaigns that help to increase the brand’s identity. Some of the things I did included, but weren’t limited to, marketing campaigns, implementation plan, content creation, graphic design, website management and social media management.

The most interesting aspect of my role at CAP was the graphics design aspect. It was a challenge, but an exciting one which I am proud of myself for taking on. See, I had little to no idea on graphics design, but I basically taught myself how to use the available design software as it was a necessary tool to help me produce amazing results in my role as a brand manager.

I’m eager to continue learning and positioning myself in industries I can add value to.

Connect with me!




Ariyana Anvari

Ariyana Anvari’s Page:


About me

My name is Ariyana Anvari. Some people call me Ari. I am an International Business major with a minor in Marketing and immersion in Spanish. Cars, traveling and learning about new cultures are a passion because I grew up in Ariyana Anvaria very diverse household. With my dad being from Iran and my mom from The Netherlands, I am able to blend well in a multicultural environment. Uniquely, my fondest memories growing up come from the holidays and traditions we celebrate each year. These include holiday’s such as Persian New Year and Dutch Christmas on December 5th. Find me on Ariyana’s Facebook to follow the rollercoaster of cultural adventures!!

Past, Present and Future

Of course, any individual wants to be just like their parents growing up. As well as, trying to set their own path as an individual. Similarly, with my goals and dreams, I am able to accomplish that by getting my business degree at Rochester Institute of Technology. I am looking into the 4+1 MBA program in order to follow in the footsteps of my dad. Coming from Washington D.C., I have been fortunate enough to be immersed in the city life with lots of cultural experiences. Including, but not limited to, a couple of job experiences that have enhanced my skills in a business setting. Additionally, through all of my knowledge gained at RIT and past job experiences. I want to obtain a job that encompasses my travel and cultural side as well as my creative marketing skills. 

Accomplishments (Ariyana Anvari)

Comparatively, coming to a school like RIT has given me many different opportunities to branch out. Taking chances and striving for anything you put your mind to is apart of the development as a student.

Therefore, in my Business 2Technology enabled class, I was fortunate enough to work on a team that came up with a revolutionary headphone product called DefBeats. DefBeats target the deaf community for individuals to feel the music at a flip of a switch. We designed a three mode switch that bring’s the two world’s together for the hearing and non-hearing consumers. Moreover, this product was designed to incorporate the marketing and business plan from the original product. Together with, a vision in mind, we eventually took the idea to the next step. Our team started a website in my Internet Marketing class (which is still in the works) to show off the prototypes and ideas.  Website prototype: https://scbsocial.com/gp6/

Learn More

Ariyana’s LinkedIn

Ariyana’s Resume

Ariyana’s Instagram


Feel free to contact me via email: ariyana.anvari@gmail.com

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Megan Bolger

Megan Bolger Introduction:

Welcome everyone! Megan Bolger is currently a fourth year Biomedical Sciences student here at RIT.  She has a Minor in Marketing and an Immersion in Communications. Megan photo of Megan Bolgeris originally from Fairport, NY which is a small town right outside of Rochester, NY.  However, she has recently moved to Gates Chili which has been a nice change in scenery. Megan think’s It has been one heck of a ride here at school and is ready for the next chapter in her life.  She will of course miss her friends that she has made along the way but is excited to move on to bigger things! Megan often travels down to New Jersey during the summer where she enjoys going to the beach and playing beach volleyball, which is way warmer that Rochester, NY!

The Future?

Aside from Megan Bolger getting her bachelor’s degree this spring, She is currently applying to a program at the University of Rochester. The program Megan is applying too is as an advanced Medical Technologist. After she graduates she will hopefully continue her education to receive a certification as a Medical Technician to move forward in her career. She plan’s to use her marketing minor in the future for when she gets into the business side of healthcare! Megan also works part-time for RIT sports information. This is where she is involved in social media and statistics for sports teams here at RIT!

Megan has a full class load this semester so you will often find her in the library when she has free time to finish work! Some activities that Megan often enjoy’s on her days off are reading and relaxing or playing tennis. She also enjoys hanging out with her friends and family during the summer months! Check her out through the following links!





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Hannah Tillson, Marketing Coordinator

Hannah Tillson Profile PictureHi There!

My name is Hannah Tillson and I’m currently finishing my senior year studying New Media Marketing at Rochester Institute of Technology. During my time studying Internet Marketing and advertising in college, I discovered a love and passion for graphic design. Outside of class, I run a small Etsy store, HTPlanning, love to try cooking new recipes, workout and am the director of philanthropy for my sorority, Zeta Tau Alpha.

Hannah Tillson Planning

I’ve always been a (fairly) organized person and have loved using my planner, and about a year and a half ago I turned my hobbies of graphic design and planning into a small business! I design printable planner stickers for college students and am very proud to have almost 5,000 sales in the year and a half that my store has been open. This hobby of mine has taught me so much about Adobe products, social media marketing, engaging customers, and expense tracking.

For 25% off your purchase from my Etsy shop, use code SEMA18 at checkout. Visit my Etsy store here


Recently I have discovered a more adventurous side of myself and love sharing new places and food that I’m trying on my Instagram page. Currently, I share my favorites of Rochester, New York but I also like to share weekend getaways and new cities. I would love to connect with you there and take any recommendations of things I should try! Follow me on Instagram @hannah.tillson

Let’s Connect

As of May 2018, I will be a graduated RIT alumnus with a Bachelor’s degree in New Media Marketing with a minor in Advertising and Public Relations. I am actively seeking a full-time job in the marketing industry that I am passionate about and challenged by. If you’re interested in working together professionally or learning more about my previous experience and skills, download my resume or connect with me on LinkedIn.

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Quick Links:

Hannah Tillson Planning on Etsy

Hannah Tillson Instagram

Hannah Tillson Resume

Hannah Tillson LinkedIn

Hello! I’m Hanna Hawkins!

Hanna Hawkins
Hanna Hawkins, 2017

About Hanna Hawkins:

Hello! Hanna Hawkins is my name and I’m currently a fourth year New Media Marketing Major at the Rochester Institute of Technology, who is double minoring in Media Arts and Technology and Advertising and Public Relations. My graduation date is December 2018! I primarily chose RIT because of the diversity in culture and people of who attend RIT.  I chose my major because of rhe great co-op program and its unique aspects.


Throughout my R.I.T. career I’ve participated in various amounts of clubs or activities. One that stuck and became a major part of my life was  ZTA. Zeta has helped me strengthen my communication skills and expand my outlook on situations! I currently work 2 part-time jobs. I work as a banquet server at the Double Tree by Hilton while also being the student social media manager for the RIT Office of Career Services and Co-op! At the office I assist in managing various social media accounts, help increase engagement in different demographics, I aid in facilitating events and creating and planning content. Since I do work alot and am a full time student I really value being in my sorority. It has not only allowed me to grow into the person I am today but shown the person I can be, a strong, outgoing, driven individual who will be as successful as she wants to be.


Social media is something that I’ve grown up with and become very passionate about. I am planning on going into a career that includes content planner or creating but, I’m always looking to learn something new. I look forward to working in a company that’ll allow me to learn and grow with their company. When I graduate this December I hope to find a full-time position somewhere warm. I’m looking primarily at North Carolina and California. I like North Carolina because my sister, whom I am very close with, currently lives there. I’ve also heard Charlotte, North Carolina is a new and upcoming area for social media marketing and startups. California has always been a dream of mine! Calfifornia has always been known for dreams coming true, therefore there are quite a few startups in the area! I’ve always thought about the idea of working with a startup becuase it allows the employees to grow with the companies!

Social Media Accounts:

Check out my LinkedIn

Follow me on Instagram

Review my Resume

Call me, Tweet me if you wanna reach me!

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Google’s Penguin update, triggers and how to recover

The Google Penguin update is aimed at focusing the SERP ranking of the site which used manipulative links violating the webmaster’s framework by using black-hat SEO techniques to falsely increase the site ranking. This was commonly termed as Link Schemes. It also involves keyword stuffed all across the site. This packing of keywords artificially increases the relevance of the site, in turn, increasing the rank. It was started in April 2012 and after evolving over the years, in 2017 it became a part of Google’s core algorithm. Small companies who have managed with quality content and avoided these techniques gained a boost. So, what triggers the algorithm? And if you were affected, how to recover from Google’s Penguin update? Let’s find out.

How Google’s Penguin update algorithm is triggered?

Google’s Penguin update is triggered when site builders use Link Schemes and Keywords Stuffing.

  1. Link schemes works in the process where they have low-quality site are acquired for artificial reputation. Fake comments, Spam on internet forums was a part of this link scheming process. This linking scheme helped them gain more traffic and increased the rankings of the site which used this influence even if the quality of the pointing site was not related.
  2. Keyword Stuffing involved populating and packing the keywords across the site to increase the relevance. This stuffing once again falsely increases the ranking as Google finds the site to have a higher relevance.
  3. Penguin filter is a part of the algorithm which deindexes your site. This blocks all traffic to your site. It can also be a manual penalty if one of the links pointing towards your site was uninvited and was reported as spam.


How to recover if your website is affected by Google’s Penguin update?

Check if you really are affected by the penguin update or just a manual penalty first. If it is the Penguin update, optimize the following things.

  1. Identify and markdown the low-quality links pointing to the site. If they are not relevant, remove the unwanted links.
  2. Optimize the content with a good 15/200 ratio of keywords to content and remove unwanted stuffing of keywords.
  3. Perform a content audit to deliver good quality content.
  4. Allow Google to recrawl and reindex you content post optimization. Make necessary changes and make sure to not break Google’s rule. This is the least needed to not get a ban on your SERP.
Related Articles about Google’s Penguin update:
  1. Google penguin- Wikipedia.
  2. Google Webmaster Central Blog- Penguin is now a part of the core algorithm.

How to create that PERFECT resume to land you that PERFECT job!

Hey there! My name is Amogh Jeerige, and I appreciate your  co-operation for coming to this page to know more about the social experiment I am conducting for a class to create that perfect coded resume (Amogh-sample). You can also view my Instagram page here.

I have uploaded the link to my resume and you can also do the same or use other such templates which are open source and free on Share latex. I have attached the source code (Amogh) which you guys can download and use to modify and create your personalized coded resume. You need to edit the parts/fields you wish to change based on your requirements (It is totally flexible and customizable).

Check my LinkedIn profile

Check my Instagram page

Check my resume (Amogh-sample) (which is attractive)

The source code Amogh Sample source code (Share latex) where you can do it.

PS: If you have clicked at least 3 of the above links, you are eligible to win a $25 amazon gift voucher! So forward it to as many users as you can to increase your chances.

Ryan Black: Aspiring Creator of Media

My name is Ryan Black and I am a fourth year student studying New Media Marketing major at the Rochester Institute of Technology (RIT). In addition to co-oping for RIT’s Saunders College of Business’s internal communications department, much of my time is currently spent as the Technology editor for the school’s magazine: Reporter.

Through my work for Reporter I’m come to decide to seek a career in media. Whether it’s content I’ve written myself, materials studied through course work, or pop culture I am a fan of, media is a great passion of mine; one that I wish to also become a profession. It is my hope to find a way in a professional capacity to create, market, or help facilitate media. The areas of pop culture I am most personally invested in are Film, Comics, Video Games, and Television.

Whether it’s from the perspective I have gained as a marketing student, or the one I have as a fan, I have come to see the value in thinking critically about content that is produced. Thinking about media to me has become more than just thinking about what it on the surface conveys, but also about the thought and deliberation that must have went into the construction of a piece of content itself.

In seeking a career in media, I hope to be able to learn from other perspectives and disciplines, as I’ve done at Reporter where multi-disciplinary collaboration is commonplace. It’s a dynamic that’s also made me ready (and even eager) to embrace the unconventional, as well as the unexpected.

Resume Ryan Black New Media Marketing

Andy Klingenberger – New Media Marketing Professional

Is there a more difficult thing to do than to write about yourself? What’s important to leave in? What’s better left out? And, the balance between self-aggrandizement and truth is a thin one.

I’ve been working in the marketing field for the past few years, as you can see from my LinkedIn profile. Right now I concentrate on the email end of marketing, designing nurturing programs through various marketing automation platforms. (I’ve used Pardot and Act-On extensively.) I do not, however, just handle the logic end of email marketing.

I also write the copy for those programs – as well as for one-off emails, sales users, and company communications. I can design a message that takes up 250 words, or I can distill it down to its essence if it needs to be put into 140 characters for Twitter. I’m adept at both – and despite what Vampire Weekend thinks, I still care about the Oxford Comma.

Want to see my experience in chronological, bulleted form? You can find a pdf of my resume right here.

The Greatest Thing to EVER Happen to the Marketing Industry

My name is Sal Commisso and I am a 4th year New Media Marketing major, with a minor in Web Development and Design at Rochester Institute of Technology. Throughout my life business was always something I was interested in but I wasn’t very fond of accounting or finances aspects, which is why on decided on going in to marketing. I am very passionate about technology, and with that comes for a love on the internet. This why I New Media Marketing specifically was such a good fit for me.

I am looking for employment somewhere in the field of marketing and in the tech industry. Hopefully somewhere with a better climate than Upstate, NY.

Resume LinkedIn

All About Me-Sarah Machamer!

My name is Sarah Machamer. I was born and raised in Rochester, NY and I go to the Rochester Institute of Technology. I am majoring in New Media Marketing and minoring in Advertising & Public Relations. I love marketing because it allows me to be creative and analytical at the same time. I have always loved being creative. In my free time, I love to sew and bake, which allows me to be creative and it is also a stress reliever for me. I also coach cheerleading. I love coming up with the routines and working with a team. I also like organizing activities and being organized, so cheerleading has allowed me to do that.

After graduation, I plan on going onto graduate school to further my education. After I graduate from graduate school, I plan on finding my path. I do not exactly know what that is, but as long as I love what I am doing that is fine with me!

Check out Sarah Machamer’s Resume!

Connect with Sarah Machamer on Linkedin!

My website!

Cauliflower Pizza Crust Recipe

A Healthy Alternative: Cauliflower Pizza Crust

Being a food lover, I recently decided to take on the challenge of finding healthy recipes for classic comfort foods. This week, I tried a recipe that I have been curious about: Cauliflower Pizza Crust.   I love pizza, and I knew that this recipe would be a fun one to experiment with!  As far as health benefits go, cauliflower has vitamins and minerals that cannot be matched by traditional pizza dough.  A serving of cauliflower provides 100% daily value of vitamin C and 200% of vitamin K.  It also carries antioxidants believed to protect against diseases. After learning this, I became even more excited to tackle this healthy pizza recipe!

Cauliflower Crust Ingredients:Cauliflower crusted pizza

  1. 1/2 cup cauliflower, grated
  2. 1 egg
  3. 1 1/4 cups shredded mozzarella cheese
  4. 2 tablespoons parmesan cheese


To create the crust, start by shredding the cauliflower using a grater.  Following that, warm up the cauliflower in the microwave for about 7 minutes, until soft. Once the mixture cools, mix it with one egg, mozzarella cheese and parmesan cheese. The final step before cooking is to spread the mixture into a thin crust on a pan.  It is very important to fully pre-cook the crust at 425 degrees until golden brown before adding the toppings to ensure that the crust is not soggy. I topped my crust with sauce, cheese, pepperoni, spinach, and tomatoes.  Once the pizza is full of delicious toppings of your choice, cook for another 10 minutes.

The result will not disappoint! This healthy pizza is packed full of the same flavors found in a traditional pizza, without the guilt after indulging. Given that cauliflower is such a healthy and versatile vegetable, I plan to use it a lot more in my cooking.

I hope you try this recipe out and enjoy it as much as I did!

Check out my healthy recipe blog!

Other Healthy Pizza Recipes

Create Crayon Art

How to Create Crayon Art:

crayon art
Creating crayon art is very easy, and fun! In order to create this art you will need:

  1. Crayons
  2. Hot Glue
  3. Paint (if you want)
  4. A canvas
  5. Hair dryer

First you will decide if you want to paint anything to your canvas, if so start painting! I typically paint Disney characters, people in the rain under umbrellas, or paintbrush handles. If you need more inspiration before deciding what to paint you can click here! Also above you can see my crayon art as an example, that I created for inspiration as well! If you don’t want to paint anything, you can move on to the next step. Next you will pick out the color of the crayons you want! The colors and the order of the crayons are completely up to you and what look you are trying to achieve for your art piece. You then glue the crayons to the canvas, I prefer to leave the wrappers on the canvas with the words facing forward, so they can still be read after being glued. Once again it is your decision though! Then you take the hair dryer and melt the crayons. You can move the hair dryer around to get the desired design and movement on your canvas. Once you have melted the crayons to your liking you are finished! You have now created your very own crayon art! I hope you enjoyed this crayon art tutorial and experience! Enjoy your newly made crayon art!

crayon art

Gen 6. Dragonfly: The Launch

The Next Generation Lacrosse Shaft
The Dragonfly Gen.6 C30, E30, and X30 have finally arrived, and it is even more Epoch then you could have possibly imagined. “The Gen.6 Dragonfly is engineered with some serious technology on the inside that is complemented by clean, crisp, bold cosmetics on the outside.” Designed with Flex iQ and Advanced Carbon Layering (ACL) the Gen.6 consists oGen-6-2f multiple layers that have been strategically placed within the torque box. The torque box is located within the shaft, at two critical points of hand placement, just above the bottom hand and right below the top of the
shaft. Epoch believes it is crucial to strengthen a lacrosse shaft from the inside out. The stronger the shaft is at the core, the lighter it is at the ends. The Gen.6 will now take its place alongside the Maverik Gait Ice, and the Apollo, making it one of the lightest lacrosse shafts on the market. The lighter the shaft, the more power it brings to your game. The Gen 6 offers a level of flexibility and strength not previously found in any other shaft on the market. The torque box itself is unique to to Epoch, it works by strengthening from the inside out, to avoid possible dents or breaking of the shaft. This is a concern for many, as men’s lacrosse is a full contact sport. Epoch also allows you to choose from many different levels of flexibility, depending on which position you play. If you haven’t made the investment yet, you need to! Perfect for all levels of competition. The Gen 6 is available for both men and women.  Make every game Epoch, with the new Gen.6. LIVE.PLAY.BE.


Life As A RIT Student

Ever wonder what life is like as a RIT Tiger?


At RIT, life as a student can be pretty fun. Rochester Institute of Technology has a little over 18,000 students with plenty of classes, clubs, and events for everyone.

One of the coolest things at RIT is the diverse amount of wellness classes. As a student, you are required to complete two wellness classes of your choice. Many have loved the Outdoor Education classes where students can go Cross Country Skiing, Kayaking, Rock Climbing, etc. These classes ad some fun to your semester and you can always take more than two of these classes before you graduate! Check out the classes offered here!
During the winter season, if you aren’t a hockey fan, attending RIT will surely make you one! To show pride for the Tigers, some of the best events on campus are the hockey games! Be prepared to cheer on your Tigers in the student section with all of your fellow classmates!
When the cold winter days finally turn into the warm spring days, make sure you have time to hang out at Global Village. Global Village has a lot of nice shops and great food choices. One of the favorites on campus is Salsaritas, which is the go-to restaurant where students can sit outside when the weather is nice. Lets not forget about the bar that’s on RIT’s campus, which is perfect for that drink between classes or after finals!
These are just some of the advantages of being a Tiger! Life as a student at the Rochester Institute of Technology is never boring!

Check out the RIT homepage here!