Influencers: Advertising or Content Marketing?

Influencers: are they informing you or selling you?

People talk about “influencers” but what is it? Influencers are opinion leaders about a specific topic, usually about a product or brand. The rise of influencers began through social media platforms. On these platforms, influencers serve as influential participants of online communities. This makes users consider them as a source of advice on specific topics, brands or products. Users think an influencer is a brand ambassador but it isn’t. An influencer emerges from social media and their contracts are short-term while brand ambassadors are high-end celebrities with a long term contract. Influencers can discuss any topic, that would depend on the interest of the influencer. The most common influencer are the ones that create content about fashion, beauty, and lifestyle. 

Type of Influencers

There are four types of influencers that are used to differentiate one from another. These types of influencers are snooper, informer, entertainer, and infotainer. The snoopers are influencers are famous by sharing random content with their users. The informers share their knowledge and are considered experts on the topic. The entertainers offer enjoyment and the infotainers are a mix of the informer and entertaining influencers. The most powerful one is the infotainer because they share their expertise by entertaining the user; adding more value to their content. Influencers usually partner up with brands for specific campaigns and in return, they get free products and the opportunity to add value to their personal brand. Influencers share their information with a content marketing technique but some users misinterpret this with advertising. What are the differences?

Influencers using Advertising

We relate advertising to traditional media but companies have found new ways to reach their audience through online strategies such as the use of an influencer. Advertising focus is on informing consumers about companies or products. With a direct approach, they talk to consumers; showing what they are offering and informing the benefits of it. A lot of companies are using influencers to advertise their products because they use social media to create online advertising. Platforms like Instagram allow influencers to inform when a post is sponsored or not. Usually, a sponsored post is used to educate a community with better results than traditional advertising and with the use of an influencer, it carries more weight because of their expertise. These types of posts are considered advertising, especially if the content of the post focuses on selling the product.

Influencers using Content Marketing

Content marketing has a long-term goal similar to what an influencer wants to approach. While advertising has a more general focus, content marketing focuses on offering valuable content to raise brand awareness to a specific group of people. Content marketing goes further than the main goal of informing the customers about their products; the same way influencers share their expertise towards products. Content marketing is an on-going process of posts and strategies and it can be shared through videos and pictures allowing brands or influencers to be more creative in sharing their content. 

So, what strategy do influencers use?

Influencers focus on sharing their message through content marketing, they include the products into their daily life routines and create content about it. This type of content marketing is a more reliable, affordable, and approachable strategy to reach communities. Users feel connected with the influencers because they relate to the stories they are sharing; even forgetting they are selling a product. This connection is important, it shows users’ credibility towards influencers regarding their expertise of any product or brand. Influencers create content marketing, but sometimes they integrate ad posts as part of a campaign they are working. Influencers understand that on social media, users don’t like to feel companies are selling them products this is why influencers go the extra mile and create creative content to engage with the audience, share their knowledge, and pray they influenced you in some way. 

Stephanie Sabala Advertising Executive

Stephanie Sabala
RIT student

Hello, my name is Stephanie Sabala. I am originally from Santo Domingo which is the capital of the Dominican Republic but now I live in Rochester, NY. In the University UNIBE, I received my bachelor degree in Advertising Communications. I am on my last semester of my Master Degree in Communications and Media Technologies at Rochester Institute of Technology (RIT). I work at the office of Faculty Diversity and Inclusion of RIT.

About me:

I have many years of experience as an Advertising and Marketing executive for different international companies. Some of that experience was as a community manager and others, as the Marketing Director. I have built different types of campaigns and events through my professional path. I’m in love with photography and I do it as a hobby but I also apply it on my professional duties. Previously, I have designed wedding invitations, flyers, logos, webpages, business cards or the complete branding of a company using tools such as Photoshop and Illustrator. I have had the privilege of working on different markets such as health, cuisine, insurance, beauty, and entrepreneur. Recently, I presented my paper “The Perception of LGBTQ influencers on Social Media” on the International Conference Social Media & Society 2019 in Toronto, Canada. Right now, I am working with future faculty candidates from minorities groups, helping them to continue their professional path by offering them resources that will help them succeed in their job exploration.

Social Media & Society’19 – International Conference Paper

Jarad Trinca – New Media Marketing

My name is Jarad Trinca, I’m a third year New Media Marketing major from Syracuse, New York. I currently work for RIT Sportszone as a camera operator filming RIT sporting events. I will be graduating early in the fall of 2019 and plan to get a job in the social media industry.

Have a look at my insane Resume as well as my cool Linkedin page where you can find videos and graphics I’ve made!

About Me

I like watching sports and I’m pursuing a job in the sports industry. More specifically I want to create social media content for a sports team. I love to create videos and graphics in my spare time as well as do some photography on the side. I’ve had experience in various marketing sections as well, including Social Media, Search Engine Optimization, Shopping Cart Optimization, Segmentation, and Target Market. In addition to marketing, I’ve adapted many skills in filmmaking and photography over the years. I’ve been immersed in video editing and camera operating years before I arrived at college. I’m proficient in many programs from Adobe Creative Cloud including: Premiere, Photoshop, indesign and media encoder. I take pride in my work and I embrace learning so that I can sharpen my skills and gain experience which will help to achieve my goals I’ve set for myself. My hobbies include playing basketball, golfing, and doing a podcast with my roommates. I love to create, whether its a video or graphic or even a podcast, it’s what I’m most passionate about and I hope I get a job that allows me to do that.  

Kelly LaMon – New Media Marketing

Hey! Kelly here, a current student at the Rochester Institute of Technology from Long Island, NY. I’m in my final semester of undergrad studies, pursuing a career in digital marketing.

College has been a journey for me, to say the least. I began at SUNY Geneseo, where I completed the majority of my liberal arts coursework. In the fall of 2016, I transferred to RIT to study Dietetics and Exercise Science. A year later, I decided business was a more desirable career path, and switched to the New Media Marketing Program at Saunders. Health and fitness are still two passions of mine, reflected by my minor in Nutritional Sciences. Although my path in college hasn’t been quite straightforward or predetermined, I’ve learned an incredible amount along the way!

I gravitated towards New Media Marketing in particular due to its integration of analytics and modern-day technology with innovation and creativity. In today’s world, every business must be up to speed with digital marketing practices in order to maintain fierce competition. The opportunities in this field are quite vast, paving the way for exciting possibilities.

Along with my studies, I’ve been heavily involved on campus and with the greater Rochester community. I have held leadership positions as a sister of Delta Phi Epsilon sorority, in which I coordinated philanthropy events for ANAD, and later served as the Vice President of Programming. I have also been an active member of Irish Roar, RIT’s first and only Irish Dance club, and have danced competitively in years past. Lastly, I’ve held several on-campus jobs, including being a Marketing Assistant and currently a Recreation Attendant at RIT’s Student Life Center.

Manhattan Bridge | Dumbo, Brooklyn

Outside of RIT, I have had the privilege to intern for Rachel Aschalew, a successful real estate broker based in Brooklyn, New York. Her company, RARE, is a fusion of high-end real estate and lifestyle expertise. I helped curate reports for management, marketing content and blog articles for her website. This was my first chance to apply knowledge from Saunders in a legitimate business setting. Working in New York City was a rewarding experience – one that I hope to continue in the future.

To learn more about me, check out the links below!


Alexander Yu Huang


Alexander Yu Profile Picture

About Me

My name is Alexander Yu Huang. I am a SOIS student at Rochester Institute of Technology studying to become a Full Stack developer. SOIS, or School of Individualized Studies, is a program where students can create a degree that is personalized to their needs and interests. It is an excellent program for students who feel dissatisfied with the courses taken in other degrees. However, students must provide a valid reasoning behind the courses chosen to receive this degree.

Full Stack Developer

For my SOIS degree I have a focus on Computer Science and on Information Sciences and Technology with a minor in Marketing. The courses I take in both these areas will allow me to pursue my career as a Full Stack developer. A Full Stack developer is known as the “jack of all trades, master of none” in the computer world. They have knowledge in both the front-end and back-end of a program or website. Although they don’t specialize in anything, they are the most proficient in connecting both sides together. This is due to being able to understand the whole program or website on a macro level. I want to be a Full Stack developer because I enjoy “seeing the big picture.” I like to see everything work together but not necessarily how each individual component works by itself in detail.

I mentioned that I have a minor in Marketing. Although marketing is not something people normally think of when it comes to being a Full Stack developer, I feel that marketing is helpful for this career. SEO is a very important aspect when it comes to designing a website. It dictates how well your website is doing and whether or not there may be improvements to make. By knowing about marketing beforehand I am able to design a website with SEO in mind and bring about satisfactory results.

If you would like to know more about me, feel free to check out the links below!



Michael Titcomb

Hi! I’m Michael Titcomb.

I’m a graduating New Media Marketing Major with an immersion in Music.  I’ve loved my time at RIT and the fact that I am leaving is bittersweet.  I’ve gained so many great skills here in my classes.  Through those classes and my co-op experience I have transformed myself from a lazy freshman to a motivated candidate for the job market.  In my final semester at RIT, I am especially excited to learn more about SEO during this class.

Work Experience

In January 2016 I landed an exciting co-op opportunity with Eastman Kodak Company here in Rochester.  What started as a summer job turned into a 2-year long relationship in which I worked both full-time, and part-time while taking classes.  My classes somewhat prepared me for the job, but I feel that I learned even more about marketing and simply working in a marketing position while I was there.

More recently and currently, I am a contracted WordPress developer for the local Rochester non-profit, Be UninTIMidated.  Be UninTIMidated is dedicated to helping people with rare forms of appendix cancer, and raising awareness to gain ground for treatment.

More About Me & Links

Though currently based in Rochester, my home is in Burlington, Vermont, where I was born.  Being from Vermont I love snowboarding, hiking, and rock climbing, among other outdoor activities.  I played in the Vermont Youth Orchestra for 5 years, which helped grow my love for music.  I love to write and produce music, and I have grown these skills through some courses at RIT such as Electronic Music Production.  I had the pleasure of helping write and record music with a fellow RIT student for his video game, Apollon Blue.  A few select pieces from the game can be listened to at the link below.

Apollon Jazz – My first try at making jazz music.  I was very proud with the result and this ended up being the theme for the game.

Menu Music Playable – the menu music for Apollon Blue, just a piano tune

My LinkedIn

My Resume

Be UninTIMidated – the local non-profit I work for


This page can now be found at: Redirect 301

Josh Bassig


Hey everyone! My name is Josh Bassig and welcome to this Search Engine and Marketing Analytics webpage. I’m currently in my last semester at the Rochester Institute of Technology and if all goes well, I’ll be able to graduate this May with a Bachelor’s degree in New Media Marketing.

And everything else about me

My work in the field extends to helping a number of companies (medical practices and sports teams) develop their brand on multiple social media platforms. I consider myself to be quite proficient when utilizing Facebook, Twitter, and Instagram which is quite ironic because, as a lot of you know, I don’t keep up to date with my personal accounts.

But there’s a reason for that. When my time isn’t spent doing schoolwork or playing video games, it’s spent promoting local upcoming talent, including my own! My knowledge of marketing ties in with my obsession for music, which started around freshman year. Looking back, it’s crazy to see how my “start-up” has progressed through the years. From empty shows at the Lovin’ Cup  to playing the New York State Fair and developing a decently sized fanbase on Facebook and Instagram, it’s been a ride! As such, I’ll be applying what I learn in this course to not only my “start-up” but to local bands and DJ’s as well.



This content can now be found at Redirect 301

Elise Hemink, AdPR

Elise Hemink

Advertising and Public Relations

Elise Hemink, Advertising and Public Relations student at RIT.
Elise Hemink, Advertising and Public Relations student at RIT.


Hello, my name is Elise Hemink. Born and raised in Rochester, NY, I decided to stay in the area to continue my education at RIT for the reason that I would be close to family and friends. Upon graduating, my degree will be in Advertising and Public Relations. Also, I will have minors in both Marketing and Psychology. As a result, I will graduate in May 2o18 and my goal is to begin working full time in the industry shortly after.

Why advertising/marketing?

My passion is working with people and finding better ways to communicate. I have strong writing skills and creative tendencies which led me to an interest in marketing. Furthermore, my time at RIT has molded me into a driven, business-minded professional and I am eager to take these skills with me into the workforce.

Aside from marketing:

I am passionate about my education but there is much more to me than that. Growing up in Chili, NY, my parents provided me with an amazing childhood. I’ve always been close to my siblings and had a great group of friends.  Above all, I am also a proud mother to a beautiful daughter named Lilly. Therefore, as you can imagine, I am almost always busy.

My Career Goals

Consequently, after graduation my dream is to work for a company where my skill set is put to the test. My hope is to work in social media and effectively craft messages to reach a specific target audience. I plan to stay in Rochester, NY and find a job in which I am passionate about. In conclusion, I hope the job I end up with allows me to experience new opportunities and pushes me to be better.





Finally, feel free to contact me via cellphone (585-314-7130) or email ( with any questions, comments, or concerns.


This content can now be found at Redirect 301

How to Recover from Google Panda

What is Google Panda update? 

Google Panda is a system that used to assign a content quality score to webpages. It also used to assign low rank sites with low quality, spams, or thin content. The name “Panda” is referring to the Google engineer Navneet Panda. Navneet help google to create and apply the panda update algorithm. This google update was first released in February 2011. Eventually, the update affection went globally just after two months, and it has received several updates since then. To help the publishers, google provide an advisory blog that give the publishers direction and self-evaluation of their website’s quality.

How Can I know if my site hit by Panda?

One signal to know if you hit by panda update is a decrease in your website’s organic traffic. Also, you will see a drop in the  search engine rankings correlating with a known date of an algorithm update.

Google Panda Update Risks:

  • Duplicate content:

    duplicate content

Duplicate content is Two or more pages share the same content. It was a SEO issue  for a long time before the Panda update. It has taken many forms as the algorithm has changed. Since Panda (starting in February 2011), the impact of duplicate content has become much more severe in some cases. To illustrate, duplicate content can only hurt the content itself. It might go supplemental or get filtered out which is OK. However, with Panda a duplicate content problem can impact your entire site since Panda update made the content a part of broader equation.

  • Plagiarism:
    (External duplication) the content published on your website is not the original. when Panda released, there have been complaints from websites that do produce original content that are also taking a hit in their organic rankings.
  • Thin content:

Thin content is weak pages with very little relevant or essential text and resources, such as a set of pages describing a variety of health conditions with only a few sentences present on each page.

  • User-generated spam:

Pages from your site contain spammy user generate content. This problem can be identified by two common approach spammers my take: Posting a comment as their brand name or a keyword as they target specific anchor text or Posting generic comments such as, ‘Thanks for the great post’ without discussing the content of the article or blog or trying to contribute to the forum.

  • Keyword stuffing:

a term used to describe over-optimization of a given page element for a keyword. Over-optimization can be seriously dangerous since it Texts with a high keyword density are terrible to read.

  • Poor user experience:

Overall experience users have when they are using or interacting with a website.

How to Stay Safe!

1. Check for duplicate content across your site:

It is recommended that you run regular site examinations to make sure no duplication issues are found. You can do it with SEO PowerSuite‘s Website Auditor , and it will be free if you have small site with 500 resources. For bigger websites, you’ll need a WebSite Auditor license.

All what you have to do is to start the examination with one of the programs above. When you done, pay attention to the on-page section of SEO factors on the left, especially Duplicate titles and Duplicate meta descriptions. If any of those have an Error status, click on the problematic factor to see a full list of pages with duplicate titles or descriptions. If for some reason, you can’t take down the duplicate pages, use a 301 redirect or you can block the pages from indexing with robots.txt or the no index meta tag.

2. Check for plagiarism:

The best way to make sure your pages are duplicated or not is to check your websites with Copyscape. Copyscape can let you compare two URLs and see if they are duplicate or not. This program need a paid account, but, it gives you some free trailers before you decide to pay to get the original. Since online stores have thousands of products pages, as a site owner make sure to use the original images, so you can make your product descriptions stand out from the crowd.

3. Identify thin content:

 You can check for thin content by navigating the Pages module in your Website Auditor project. Detect the Word count column. Next, sort the pages by their word count by clicking on the column’s header to directly spot the ones with very little content. Next, switch to the Links tab and examine the External links column, showing the number of outgoing external links on the page. To see the correlation between outgoing links and word count on each of your pages, you can add the Word count column to this workspace and do not forget to watch out for pages with little content and a substantial number of outgoing links. Also, if you spot a page with under 250 words of content and over 100 links, that’s a pretty solid indicator of a thin content page, so be aware of this too.

4.Dealing with user generated spams:

There are several steps with bad user generated content. You can Proactively monitoring user generated content. In other word, since any comment on your website or blog need your approval for display, you can check your posts and remove them or add unfollow tag to the links.

5. Audit your site for keyword stuffing:

One way to make sure if there are key word density in your page is to look at your top-ranking competitor’s pages. In other word, use SEO PowerSuSEO PowerSuite’s‘s and Website Auditor programs since his is their function.

To figure out if there are keyword stuffing issues on your pages, it’s a good idea to look at your top-ranking competitors’ pages (that’s exactly what SEO PowerSuite‘s Website Auditor uses in its Keyword Stuffing formula, in addition to the general SEO best practices).

6. Fix the problems you find:

Once you’ve identified the Panda in your site, try to fix them as soon as you can to prevent another Panda affection or to recover quickly penalization penalized). You can edit your pages right in Website Auditor if you go to Content Analysis (Content Editor).

For more detailed instructions, you can go to this 6-step guide to check for Panda update in your site.


UCLA players will not be left in jail for 10 years on shoplifting without Trump

President Donald Trump lashed out on Twitter at the father of one of three UCLA basketball players who were arrested on shoplifting in China after the father commented that Trump had done little help with the release of his son LiAngelo Ball. LiAngelo Ball along with two other UCLA basketball players — Cody Riley and Jalen Hill, were accused of stealing sunglasses from a Louis Vuitton store subsequently detained by police while the team were in China for a tournament against Georgia Tech. The players were later released on bail after Trump has personally asked Chinese President Xi Jinping for his assistance in resolving the case while on his visit in Asia.

The three basketball players who were shoplifting in China

However, Trump changes his mind on helping out three players because LiAngelo’s father, LaVar Ball denied his role in winning their release. He responded on twitter calling them “ungrateful” and said “I should have left them in jail!”

Shoplifting in China

So what will happen to the three players if they were left in China without Trump’s help. Will they be facing 10 years in jail like Trump said?

The answer isno! They won’t be in jail for 10 years. Many news claimed that shoplifting in China carries a minimum sentence of three years in prison and a maximum sentence of a decade. Those statement comes from the Criminal Law of the People’s Republic of China. However, based on existing cases, first time shoplifting would not be determined as criminal in nature. Instead, they are more likely to receive an administrative punishment consist of restitution, fines and up to 15 days in jail, at the discretion of police.

Even though the value of the sunglass they stole may be higher than those from an un-designer store, shoplifting of accessories can hardly reach to criminal punishment level according to previous experiences.

10 years of jail on shoplifting is obviously an exaggeration made by the Presidents. Everyone can relax now since these three boys probably will be fine without the help from Trump. But with the assistance of the President, they definitely got “special treatment” and got out of trouble sooner than the other because the Chinese do not give bail normally.

Reem – A mom and a full-time MBA student !

Hi !

Winter, US

I am Reem and I am a second year MBA – marketing student at Rochester Institute of Technology (RIT). This is one of my internet marketing projects in which I have to gather as much viewers as I can from different social media platforms and apply the data on google analytic  (a data analytic tool) . What important here is the number of viewers, how many minutes  they staied on my blog, and the numbers of Links they clicked on, so your name will not be a matter!

* Do not forget take look at  My resume and  My LinkedIn

Let me tell you about my self!


I am an Arabic student from Saudi Arabia. I am a mom of two wonderful kids who growing up so quickly!!  Yazen is the older brother. He is very obsessed with video games and his future goal is to be a you-tuber. Hala is my little Sweet girl and  the leader of our small family of course with me:). Her future goal is to be singer, dancer, designer and much more of endless list of her hobbies!! My husband Maze is a graduate student here at RIT as well, and back to our home country,  he is a HR specialist.

I am very blessed to have these people in my life. Certainly, they are my ROCK 🙂

Of course, it is not easy to be a college mom, but I believe that being successful hard working mom who pursuing her dream is the best example you set for your kids to pursue there dreams as well. I chose to study MBA as a major to have a reliable background in lunching my own business( my future goal) , and I chose marketing as concentration because I believe that this is the key success to have long lasting creative business.

if you interested to know more about me


Check my resume    My resume

Check My LinkedIn Profile My  LinkedIn

And check this funny link which sometimes describe me  being a college mom !

Thank you for stopping by !











Jessa Wang — Beijinger in Rochester

About Me


My name is Congxi Wang. You guys can also call me Jessa. I am a second year student in communication. I love travel, music and movies. If you want to know more about me

Here is my resume Congxi Wang Resume

Or check out my Linkedin Profile JessaLinkedinProfile

PS. This is my school project for my Internet Marketing class. I need to track the visit of this post. And it would be great if you can click into the links I provided above.

About My Hometown

I am from Beijing, China, a city that has more than 3000 years of history.I am a proud of being born and raised in Beijing. It’s a massive city with plenty of great things to do. There are six Unesco World Heritage Sites in this city alone. All of them have been established more than a thousand of years ago. It’s also a city that never sleeps, there are all different kinds of bars, cafés, night clubs, live shows which keep me busy every day and night.

One thing I miss the most about Beijing is the food.  I can find great food from all over the nation or even from all over the world in this one city.

I love that Beijing has different faces. In winter, the lakes freeze as icy winds whip south from beyond the Great Wall, carrying with them the echo of Manchu rule. Come summer, Beijing is all rolled-up t-shirts, icy beers and street-side lamb skewers. There are many words to describe it: filthy, beautiful, decadent, bustling, chaotic, idle, lovable.

From sprawling imperial gardens to cramped ‘hutong’ alleyways, Beijing pulses with vitality and contradiction.

If you are interested in knowing more about my hometown, here is a video introducing some fun spots in Beijing. Travel + Leisure Tour of Beijing


Raj Murthy – Musings of a Marketing Professor

Hi  there, meet Raj. I am an Associate Professor of Marketing at the Saunders College of Business.  My research has been featured in the Harvard Business Review (2 cases) and MIT’s Sloan Management Review as well as published in top academic journals such as the Journal of Management, Journal of Marketing Management and Business Horizons. My work experiences includes consulting engagements across various companies including Sprint, The World Bank, Dun & Bradstreet, Nuance Communications and Cognizant Technology Solutions among others.

Connect with me on LinkedIn

Check out my resume here RajvitaJun2014 

Brooke Stoddart – Division I Student Athlete

Hello! My Name is Brooke Stoddart, I am currently in my fourth year majoring New Media Marketing with a minor is Exercise Science.

While attending school I also am a goaltender on the RIT Women’s Hockey Team. Being a student athlete at the Division I level has been a goal of mine since I was 8 years old, being able to live out that dream has been an experience I will never forget. As a student athlete one learns the of skill time manage very quickly, balancing being on the road, homework/studying when a 6-hour chunk out of your day is taken up on video session, workouts and practice is not an easy feat.

In the past our team has had some success winning back-to-back championships in the College Hockey America Conference. After our 2nd year in the conference and our first year of eligible our team advanced to the NCAA tournament making it to the Elite Eight, all of this accomplished in the first 5 years being granted Division I status. If you’d like to stay updated with the latest news regarding the team feel free to visit the RIT Women’s Hockey Page.

Balancing school, hockey and a social life has been interesting and an experience that I would not change for the world. It is helped me grow as a person and provided me with some life lesson that will be very beneficial in the future as I begin my new path in life.

I have been very fortunate to work for Key Mortgage Partners an extremely successful mortgage brokerage company where I was able to implement a social media presence on Facebook, Twitter and LinkedIn. Working with this successful company allowed me to experience what a top company expects from its employees and the importance of their clientele. Therefore making a friendly but informational presence on social media was a must.

I have also been fortunate to have a summer co-op with the Barrie Colts Hockey Team who is apart of the Ontario Hockey League. This was also a great experience in a field that I loved, as I was able to work with a hockey team behind the scenes designing social media campaigns, developing special game night events, and creating content for social media. Being able to still be apart of a hockey team may it be from a different position allowed me use my passion for the game along with my knowledge from my degree really helped me thrive in this position.

If you want to take a little further look into whom I am as a person please take a look at my LinkedIn profile along with my resume.

Please take a look at my Brooke Stoddart’s Resume

Please add me on LinkedIn Brooke Stoddart

Deanna Martinez – New Media Marketing

Hello! My name is Deanna Martinez and I am a fourth year New Media Marketing Student at the Rochester Institute of Technology. I have had over six different leadership positions in the past three years with three different organizations/clubs on campus. Examples of these positions are Vice President of Finance, Public Relations Chair, and President. I enjoy taking on new leadership positions as well as challenging myself with new opportunities through work and school.

Check out my resume here: Deanna Martinez – Resume
Check out my LinkedIn here:

Open Source Resume

Hi, I’m Ryan Morgenlander and I’m a New Media  Marketing Major because I hate marketing. At least, I hate standard marketing. It’s a lot of bad, tacky commercials and companies trying to capitalize on internet culture. It’s frankly depressing, the lack of innovation found in current advertising. But there is hope! Some companies have figured out that the key is engaging with your audience, and that’s what I’m doing here. ARGs, clever viral marketing, and I’m here to prove that all of this works.

Despite me wrapping up a business degree, my true passion is non-traditional art. As such, I’ve decided to turn this little project into a social experiment. This is my original resume. Every single day I’ll be posting a different poll to this Facebook page. Each poll will focus a different aspect of the resume, to be determined by everyone who votes. The font, the color, pictures to use, even how I describe the places I’ve worked. Each day I’ll post an updated version of the resume so you can all see how far it’s gone. Maybe I’ll let the page make up some fake things to put on my resume, we’ll see how it goes. 😉

If you want to help curate a poor college student’s resume, or ruin his life, it’s up to you! Because no matter the result of this experiment, I’ll be bringing this resume to my school’s career fair, and will report on what happens. For a more clear idea of who I am and what I do, be sure to check out my LinkedIn

Mitchell Herman – RIT Basketball Captain

Hello all,

My name is Mitchell Herman, and I am a 4th year, New Media Marketing student at the Rochester Institute of Technology (RIT). Aside from pursuing a bachelor’s degree, I am the captain of RIT’s Men’s Basketball team. This season has been a fun, last year for me, and I will miss playing the game, and competing with my teammates everyday these last 4 years. As basketball comes to a close, my focus will be towards finishing the semester strong, finding a co-op for the summer, and getting into a graduate school for the fall of 2017. I plan on getting my MBA in Marketing, and would love to be back here at RIT for it. After graduate school I will search for a full time job, hopefully somewhere warmer than Rochester!




Check out my Resume!

Mitchell Herman – Resume

Add me on LinkedIn! mitchellherman11

Follow me on Twitter    Mitch’s Twitter

Todd Skirving’s Student Athlete Profile

Hello Everyone,

RIT Men’s Hockey: Todd Skirving #17

My name is Todd Skirving and I would like to welcome you to my Search Engine and Marketing Analytics webpage through WordPress. I am a senior at the Rochester Institute of Technology  and this is my final capstone course left to take. In May 2017, I will graduate with a Bachelor of Science degree in New Media Marketing. I will also graduate with a Bachelor of Science minor degree in Public Relations and Advertising. I currently play hockey for the RIT Men’s Hockey team. We have had some success over the past few years, winning back-to-back championships in the Atlantic Hockey Conference. You can keep up to date with all the latest news and updates on the RIT Hockey page and you can also view my Player Profile there as well. As I close in on my final few months at RIT, I am looking forward to what my future holds. RIT has prepared me both mentally and physically for the real world and I cannot wait to get started.

Upon graduation, I plan to continue my hockey career at the pro level wherever that may be. I believe that I will get myself into coaching before I use the degree that RIT has provided for me. Hockey is my life needless to say, so when the time comes for me to hang up the skates, I would love to still be involved with hockey, whether that is coaching younger kids or players at the junior and pro level. It would be a great way to give back after all those who gave to me during my hockey career.

Speaking of giving back, this year I teamed up with Muddy’s Buddies. They are a non-profitable organization in Rochester, NY that seeks to improve the quality of life of children and their families who have been touched by cancer or other chronic diseases. RIT Sports Zone did a great piece on them early in the year so be sure to check it out.

I encourage everyone to visit the several links provided throughout the post and to connect with me on a few different social media platforms. It will be a great way to connect and stay in touch. It will also be beneficial for any possible job opportunities or references in the future. Thank you for checking out my page.

Todd Skirving

You can take a look at my resume here Todd Skirving Resume.

Connect with me on LinkedIn here Todd Skirving LinkedIn.

Add me on Facebook here Todd Skirving Facebook.

Follow me on Twitter here Todd Skirving Twitter.

Follow me on Instagram here Todd Skirving Instagram.

How to Get More Out of Your Run

Spring is Here, Time to Run

Now that the temperature has finally started to climb out of the frigid zone, people are starting to come out of their caves and hang out outside. This is when many people decide to go for a run. Running is a great cardiovascular exercise that helps build endurance and has the potential to burn a lot of calories. However, it can be extremely tedious and a nightmare for those who aren’t avid joggers. However, here are some tips to make your jog a little easier.


Tips for a Better Run

Make a playlist of mid to fast tempo music and put it on shuffle. If the music is constant, your run tempo and stopping point will usually be the same. If the music changes, so will your tempo and the length of the run.

Push past your stopping point. Pick a point that is generally a stopping point for you and attempt to run farther by a small amount of time. Continuing to do this will help to increase your overall run mileage faster.

Run up hills. Challenge yourself on your run. Hills use different muscle groups in your legs than when you run on a flat plane. This will also increase the difficulty and give you a better workout.

Go slow as you start and run in the morning. You’re the freshest in the morning and without the trials of the day on your shoulders. Start your job slow and try to keep a strong pace that increases after you warm up.

Stay strong. Keep in your mind the reason you started running. Not only is it great for your health, but running can be fun once you get better at it. Now go for a run!

Click here for other workout ideas

Buying Restaurant Shoes; for Servers

So you are looking for the best type of restaurant shoes to wear while working as a server.

I’ve been in your shoes… and there is not much advice out there so I set out to give the hard working servers and server assistant in this world all the information they need to know. I’ve tried many different styles of shoes while serving and in this trial and error I’ve gained some valuable information. This may be your first serving job with little to no experience or just looking for a new pair of shoes that will work out a littlrestaurant shoese better when table 15 needs extra mayo from the walk-in which feels like 20 miles away.  My advice is to go cheap because shoes that you serve in will get trashed and quickly.  Durability is important but soon you won’t be able to bear the stench of 3 doubles in a row.  Comfort is easier to manage with insoles which is a great investment.  Since you saved $10 buying black knock-off brand name shoes take some of that extra cash and invest it in $10 insoles.  Some restaurants may require servers to have non-slip shoes which automatically kills any style you may be going for.  Serving for the past year without non-slip shoes I can honestly say that I have never slipped uncontrollably.  The most important information I can pass along is get a pair of serving shoes that you will look cool in when everybody goes out for drinks after work.  Expect the unexpected and always be cool.  Coming from experience, that’s truly what it’s all about.

My current favorite pair of restaurant shoes and for everyday: All Black Vans

Avocado Health Benefits & 2 Quick Recipes

Avocado Health BenefitsHalf avocado and olive oil

  • Avocado contains many important nutrients like fiber, potassium, and vitamins. These nutrients help build muscle and keep bones healthy.
  • It improves the immune system. It also keeps your skin and hair healthy.
  • Avocado is a nutrient booster. Which means it helps the body to absorb more nutrients in foods eaten with it. For example, eating an avacado with a tomato helps your body absorb the nutrients in tomatoes better.
  • They can be used on the skin as a natural moisturizer. Try mashing up an avocado and mix it with milk or oatmeal to make a paste. Apply the paste to your face to moisturize it. Bring out that youthful glow!
  • Avocados are rich in minerals, fats, and vitamins. This helps in smooth digestion.
  • Avocados possess a mix of antioxidants and anti-inflammatory benefits. Which helps them combat cancers such as mouth, skin, and prostate.

A fact about an avocado is that it is not only rich in taste but also its flavor is not empowering. So they can be used in different kinds of food.

Here are 2 personal recipes. They are easy to prepare.

  1. Avocado Toast
  • Half a ripe avocado
  • Bread
  • Lemon juice
  • Sea salt
  • Pepper

Method: In a bowl. Use a fork to mash half the avacado. Add a few drops of lemon juice to it. Then spread it over the toast. Sprinkle with salt and pepper for taste. You have your toast ready!

2. Cucumber, Tomato and Avocado’s salad

  • 1 cucumber
  • 4 roma tomatoes
  • 3 ripe avocados
  • Half red onion
  • 1/4 cilantro
  • Lemon Juice
  • Salt
  • Pepper
  • 2 tbsp of olive oil

Method: Place sliced cucumber, tomatoes, avocados, onion and cilantro in a large salad bowl. Add olive oil, lemon juice, salt and pepper. Mix it up. Its ready to eat.




Meditation: Take 10 Minutes

Why you should practice meditation for 10 minutes every day.

Why Meditate? Today it seems we are always rushing from one activity to the next. No one takes the take to let their brain take a break anymore. I am no doctor or scientific expert, but I’ve read studies on how important meditation is or doing nothing for a part of your day. So in this article I want to make some points to show you that meditation is an important activity to add into your daily life.

There is a TED talk by Andy Puddicombe entitled “All it takes is 10 mindful minutes” that goes on about this. To meditate is to experience the world around you. To really feel each minute. He was actually one of the ones that helped create the app called Headspace.

Headspace is a guided meditation app. It all started over my winter break when I still felt stressed out from my fall semester. I wanted to fix my routine to ensure I didn’t go through that again in the spring. I started going to the gym with a friend who showed me this meditation app. After we worked out we added this short meditation, that only takes 10 minutes, into our workout. I noticed a difference almost immediately. I’m sure the exercise helped, but taking 10 minutes out of your day to meditate really changes how you think and feel.

The Huffingtonpost also writes articles about successful CEO’s who take time out of their day to meditate and relax. An article Carolyn Gregoire wrote for the post talks about how meditation “taps into your intuition, to lower stress levels, and improve cognitive functioning.”

It probably took you a few minutes to read this article. If you had a few minutes to spare you have a few more to meditate. So take 10 minutes right now, download the Headspace app, and meditate.

meditation_sun (1)

Orzo Salad Recipe

With just 5 main ingredients, this orzo salad recipe is extremely simple and easy. It combines cold pasta with fresh vegetables, all tossed in a delicious dressing. This original orzo salad is both refreshing and delicious, making it perfect for the warm summer months! Bring it to a picnic, serve it at a house party, or eat it as an everyday meal… You can’t go wrong!

Note: This recipe can easily be made into a gluten free meal. See substitutions below.


  • 16 oz. box of Orzo pasta (can substitute for gluten free orzo)
  • ½ Cucumber
  • ½ cup Tomato
  • ½ cup Feta Cheese
  • ⅓ cup Chiavetta’s Salad Dressing

This is the key ingredient!! It is made in Buffalo and can be found at almost any grocery store in Buffalo, most Wegmans throughout the country, and on Amazon.

Step 1: Cook the 16 oz. box of orzo. Put the cooked orzo in the fridge and let it cool.

Step 2: Cut up the cucumber and tomatoes into small pieces.

Step 3: Mix the cucumber, tomatoes, feta cheese, and Chiavetta’s salad dressing in with the orzo.

Step 4: Let the salad cool.

Step 5: Serve and enjoy!

Origin of the Key Ingredient:Chiavetta's Dressing for Orzo Salad

This recipe is a family original. In the Buffalo area,Chiavetta’s Catering is a very well-known family-owned catering company, famous for their traditional chicken BBQ. In addition to their catering services, they al
so sell their original Chicken Marinade and Salad Dressing. Since Chiavetta’s dressing is the key ingredient for this recipe and because it is not very well known, this salad is very unique and will not be found anywhere else.


How to become a Clothing Promoter


Making the cut: Tips to become a Clothing Promoter

With about 4-600 searches per month after increasing over the years, becoming a clothing promoter, brand ambassador, or clothing reps (representatives) is proven to be a growing topic and search trend. Why? Well, as more and more underground and mainstream clothing brands surface, coupled with growing social media networks of their fans and themselves, becoming a clothing promoter is now becoming a realistic option for a lot of young, influential people that have a passion for fashion. These brands are searching for clothing promoters that have large followings that can increase the reach of their brand. In return, the brand will typically sponsor the clothing promoter with free or discounted clothing.

Getting your Clothing Promoter application accepted

A clothing promoter is someone who advocates and represents a brand, typically and most popularly via social media. As far as platforms for clothing promoters go, Instagram has experienced the highest success rate. So if you’re applying to becoming a clothing promoter for a brand, or multiple brands through a networking agency such as this website, your best chances of being accepted come is by having a high amount of followers. Although this isn’t the only factor taken into consideration, it certainly does present great weight. Something else taken into consideration when reviewing clothing promoter applicants from a brand’s perspective is not only to have a high amount of followers, but having engaging followers who interact with your posts is also very important.

Being a brand ambassador isn’t easy. Clothing promoters are sometimes to make a certain amount of posts based on the brand’s requirements for their representatives that they accept on their team.

Following these steps, you’re significantly increasing your chances to become a great clothing promoter!

Star Wars Land Announced

Star Wars Land Announced for Disney World & Disneyland!

The above link is a lengthy blog post particularizing the details of a newly-announced Star Wars “land” to be built at Disney’s Hollywood Studios at the Walt Disney World Resort in Orlando, Florida, and Disneyland Park in Anaheim, California. Disney is no doubt absolutely capitalizing on every aspect of the brand since their purchase of Lucasfilm back in 2012; and with the momentous success of the latest film in the franchise, Star Wars: The Force Awakens, we can except to see a persistent presence of the films in the parks. Few concrete details were given about the expansion to the theme parks, but they are certainly ambitious as the new Star Wars Land is planed to span 14 acres across both parks. An attraction where guests can board and fly in the infamous Millennium Falcon was announced, as well as another ride where guests are put in the middle of an intense clash between the First Order and the Resistance, factions from the newly-released Force Awakens, and no doubt witness countless X-wings and TIE fighters in battle. Disney already has seasonal Star Wars attractions in its park, like the new Star Wars Launch Bay where guests can meet and greet characters form the films like Darth Vader, Kylo Ren and Chewbacca; also, the semi-annual Star Wars Weekends event has proven to be immensely popular with fans and patrons since its inception in 1997; the new land will do doubt continue this tradition as well and immerse guests even further into the lore of the films.

Star Wars-themed lands will be coming to Disneyland park in Anaheim, Calif., and Disney’s Hollywood Studios in Orlando, Fla., transporting guests to a never-before-seen planet, a remote trading port and one of the last stops before wild space where Star Wars characters and their stories come to life. Inside these authentic lands, guests will be able to step aboard The Millennium Falcon and actually pilot the fastest ship in the galaxy, steering the vessel through space, firing the laser cannons, in complete control of the experience. And with the arrival of the First Order to the planet, guests will find themselves in the middle of a tense battle between stormtroopers and Resistance fighters. (Disney Parks)
Star Wars Concept 1

Star Wars Concept 2