What is Google Panda update?
Google Panda is a system that used to assign a content quality score to webpages. It also used to assign low rank sites with low quality, spams, or thin content. The name “Panda” is referring to the Google engineer Navneet Panda. Navneet help google to create and apply the panda update algorithm. This google update was first released in February 2011. Eventually, the update affection went globally just after two months, and it has received several updates since then. To help the publishers, google provide an advisory blog that give the publishers direction and self-evaluation of their website’s quality.
How Can I know if my site hit by Panda?
One signal to know if you hit by panda update is a decrease in your website’s organic traffic. Also, you will see a drop in the search engine rankings correlating with a known date of an algorithm update.
Google Panda Update Risks:
Duplicate content is Two or more pages share the same content. It was a SEO issue for a long time before the Panda update. It has taken many forms as the algorithm has changed. Since Panda (starting in February 2011), the impact of duplicate content has become much more severe in some cases. To illustrate, duplicate content can only hurt the content itself. It might go supplemental or get filtered out which is OK. However, with Panda a duplicate content problem can impact your entire site since Panda update made the content a part of broader equation.
(External duplication) the content published on your website is not the original. when Panda released, there have been complaints from websites that do produce original content that are also taking a hit in their organic rankings.
Thin content is weak pages with very little relevant or essential text and resources, such as a set of pages describing a variety of health conditions with only a few sentences present on each page.
Pages from your site contain spammy user generate content. This problem can be identified by two common approach spammers my take: Posting a comment as their brand name or a keyword as they target specific anchor text or Posting generic comments such as, ‘Thanks for the great post’ without discussing the content of the article or blog or trying to contribute to the forum.
a term used to describe over-optimization of a given page element for a keyword. Over-optimization can be seriously dangerous since it Texts with a high keyword density are terrible to read.
Overall experience users have when they are using or interacting with a website.
How to Stay Safe!
1. Check for duplicate content across your site:
It is recommended that you run regular site examinations to make sure no duplication issues are found. You can do it with SEO PowerSuite‘s Website Auditor , and it will be free if you have small site with 500 resources. For bigger websites, you’ll need a WebSite Auditor license.
All what you have to do is to start the examination with one of the programs above. When you done, pay attention to the on-page section of SEO factors on the left, especially Duplicate titles and Duplicate meta descriptions. If any of those have an Error status, click on the problematic factor to see a full list of pages with duplicate titles or descriptions. If for some reason, you can’t take down the duplicate pages, use a 301 redirect or you can block the pages from indexing with robots.txt or the no index meta tag.
2. Check for plagiarism:
The best way to make sure your pages are duplicated or not is to check your websites with Copyscape. Copyscape can let you compare two URLs and see if they are duplicate or not. This program need a paid account, but, it gives you some free trailers before you decide to pay to get the original. Since online stores have thousands of products pages, as a site owner make sure to use the original images, so you can make your product descriptions stand out from the crowd.
3. Identify thin content:
You can check for thin content by navigating the Pages module in your Website Auditor project. Detect the Word count column. Next, sort the pages by their word count by clicking on the column’s header to directly spot the ones with very little content. Next, switch to the Links tab and examine the External links column, showing the number of outgoing external links on the page. To see the correlation between outgoing links and word count on each of your pages, you can add the Word count column to this workspace and do not forget to watch out for pages with little content and a substantial number of outgoing links. Also, if you spot a page with under 250 words of content and over 100 links, that’s a pretty solid indicator of a thin content page, so be aware of this too.
4.Dealing with user generated spams:
There are several steps with bad user generated content. You can Proactively monitoring user generated content. In other word, since any comment on your website or blog need your approval for display, you can check your posts and remove them or add unfollow tag to the links.
5. Audit your site for keyword stuffing:
One way to make sure if there are key word density in your page is to look at your top-ranking competitor’s pages. In other word, use SEO PowerSuSEO PowerSuite’s‘s and Website Auditor programs since his is their function.
To figure out if there are keyword stuffing issues on your pages, it’s a good idea to look at your top-ranking competitors’ pages (that’s exactly what SEO PowerSuite‘s Website Auditor uses in its Keyword Stuffing formula, in addition to the general SEO best practices).
6. Fix the problems you find:
Once you’ve identified the Panda in your site, try to fix them as soon as you can to prevent another Panda affection or to recover quickly penalization penalized). You can edit your pages right in Website Auditor if you go to Content Analysis (Content Editor).
For more detailed instructions, you can go to this 6-step guide to check for Panda update in your site.