Abdulrahman Almuajel-Marketing and Digital Marketing MBA

Hello!! My name is Abdulrahman Almuajel. I am from Saudi Arabia, Riyadh, and currently pursuing a master’s degree in business administration, concentrating in Marketing. I work as a Teaching Assistant at Prince Sattam Bin Abdulaziz University in Saudi Arabia.

me and my COUNTRY

You may have heard a lot about Saudi through the news, but whatever it was, Saudi is a lovely country😊. The country is going via many changes in order to replace the dependency on oil to have multi-sources. Hence, they launched a new project called “2030 Vision”. This vision focuses on various aspects, such as entertainment, housing programs, life quality, health, internal and external investments, and education. You might be wondering why I am writing about my country, the reason is that as a part of the society, I want to contribute to this vision positively and as a “Teaching Assistant” education is the appropriate field. Therefore, to be a part of this development, I have come to RIT to enhance my knowledge and gain new experience. I will be graduating in May 2020; however, the master’s will not be the last stage because I am also aspiring to continue my studying and obtain a PhD.

My philosophy and dreams

I strongly advocate the concept that education is the core development for any individual, organization, and even country. This belief was the inspiration of being a Teaching Assistant and then starting the journey at RIT as an essential step to my goal, the PhD.
Nevertheless, the PhD will not be the last stage in my relationship with education as my dream is to be a professor at the university. I love learning and helping people, and being a teacher is the ideal way to learn and help. Also, having a combination of academic knowledge and practical experience is what leads to an active professor. Therefore, I also seek opportunities where I could gain some insights from real-life examples so that I can be a consultant besides being a professor.


After graduating, I worked at Saudi Arabian Monetary Agency (the central bank) as Performance & Compensations Evaluation Researcher. I was a part of the human resource department, particularly performance management. It was a unique experience, but I did not feel that the place is where I belong. Then I obtained the chance to work in the education field at Prince Sattam University, which was the begging of my dream. I have taught a course about how to write administrative reports and overseen undergraduates during their internships. It just felt right! I enjoyed the teaching experience, and then I was finally able to study abroad where I am now. I hope to continue this educational journey and then go back home where I can share and pass on what I learned and observed.

Do you want to know more about me?

please click on my LinkedIn

Or download

Rohini Mukherjee – Digital Marketing, MBA

Hi! My name is Rohini Mukherjee. I am currently pursuing my MBA with a concentration in Digital Marketing from Saunder’s College of Business (RIT). Anticipating graduating in May 2020.

Want to connect?

Visit my LinkedIn profile to give it a view and get in touch with me. Alternatively, you can view my resume

My story so far

Born and brought up in the steel town of Jamshedpur, India, I moved to Mumbai after school to pursue my Bachelors in Economics from St. Xavier’s College. This was followed by a move to the United States to do a Masters in Human Resource Development from Rochester Institute of Technology in 2008.

On completing my master’s degree, I returned to India and joined our family business as the Head of Human Resource. It was very challenging being the only woman working in a team of over 300 employees. Having gained a couple of years of work experience and observing my Dad as an entrepreneur, when opportunity presented itself, I went ahead and became an entrepreneur myself.

Designclature – A partnership venture

I launched Designclature, a mobile app development firm. It was a partnership where my partner was looking into the technical aspect and I was looking into the business aspect of the company.

Cake Inc. – Merging my love for baking and being an entrepreneur

Over time I discovered I had a passion for baking. When the partnership was dissolved, I moved to Bangalore to complete a course in baking science and pastry art. On completing the course .I launched Cake Inc., a boutique bakery dealing with made to order, customized desserts and cakes.

Returning to school

While I enjoyed being an entrepreneur and working in the food industry, I always felt the desire to study further. I eventually returned to Rochester Institute of Technology in August 2018. I am currently in the process of completing my MBA with a concentration in Digital Marketing. Coming back to school after a 8 year gap was very challenging. However, I have been enjoying every minute of it.

Leopard Solutions – A summer co-op

I spent the summer of 2019 working with a legal database company (Leopard Solutions) in New York City. They are a company known to provide a recruiting tool to the legal industry. One of the biggest projects I got to work on was rebranding their products as not just a recruiting tool but also a market intelligence tool for a legal industry. To achieve this, I had to redesign their website, re-work their content, SEO and metadata so they show up on the desired searches. While I completed the designing of the website and content, the new website is still to be launched.

Moving forward

Marketing is an area that has always fascinated me. Armed with a MBA degree in Digital Marketing along with my past work experience, I hope to make a career in the creative side of Marketing – Advertisement, Product Launch, Brand Awareness, Social Media and other Online Marketing to name a few.

Victoria Olaosebikan – Communication & Media Technology

About Victoria

Hello! I am Victoria Abisola Olaosebikan. Please don’t try to pronounce my last name. Many people have suffered from biting their tongues trying to do so. Just kidding! With a name like this, I’m pretty sure you are wondering where I’m from. Anyways……. I’m from Nigeria, located in western Africa. I was born and raised in Abuja, the capital city of Nigeria. 
Four words that best describe my personality: godly, caring, creative and generous. Maybe a fifth word would have been funny but my sister thinks my jokes are cheesy. She would probably prefer annoying as a fifth word. 

I am currently a graduate student pursuing a Master’s degree in Communication and Media Technology at Rochester Institute of Technology (RIT).  Alongside studying, I work on campus as an administrative assistant at the Dean’s Office, College of Liberal Arts, where I assist deans and faculty members with various office assignments and projects. I have also worked with the school of communication as a graduate assistant in my previous semesters.

Why RIT? I chose to study here because America has one of the world’s best higher education systems as well as the world’s largest international student population. Rochester Institute of Technology is ranked as one of the top universities in the country. So why not? Completing a master’s degree in one of the country’s best will indeed help me achieve my career goals. I graduated with a Bachelor of Science degree in Communication and Media Studies from Ajayi Crowther University, Nigeria. During my undergrad, I had the opportunity to work at two broadcasting stations in Nigeria where I worked as a reporter intern. To know more about my work experience, click on the link below.


Other interests

Aside from my interest in the media, I also aspire to become a fashion designer and entrepreneur. I’m very creative and I love designing women’s clothing, especially dresses. I don’t know if it’s fair for me to say that I love fashion design more than I love working with the media, but it has been my number one dream ever since I was a little kid. I began sketching dresses about the age of seven or eight. I was so obsessed with my Barbie dolls that I would go as far as making them dresses with my socks. Funny! Fashion illustration and design has been a natural talent, that has become a hobby. Ever since my passion for it has grown. After I graduate, I plan to go to fashion school and start my clothing line. At the moment, I’m learning how to sew and also trying to improve upon my fashion illustration. So, watch out for one of the world’s best potential fashion designers! 

Here is one of my illustrations. Ignore the caption. Lol

I also love music and I sing as a part of the choir in my church. So…. Yes! I’m a Christian and I love God. Plus, I’m also a good dancer, although mostly in my head. I love cleaning and organizing, so when things go missing around the house, everyone knows who to ask – me! Because I must have kept them in the appropriate place. I also love cooking and eating, but you wouldn’t know because I’m as skinny as the word skinny. Just kidding!

I’m kind of reserved, and I think I express myself better when I write. So, if you find me being quiet or shy, don’t be surprised. If you also find me talking a lot, still don’t be surprised. I can also be loud, especially around people I’m familiar with. 

I also love helping people, I hope to own a foundation someday where I can give back to society. For now, I just do small projects back home in Nigeria to reach out to the underprivileged. For me, being successful goes beyond having material wealth. In my opinion, success is meeting a need in society. I believe everyone was created for a purpose; to add value to the world in one way or another. I believe life will never make sense until you begin to live according to your purpose.

Moving forward, my future goals include going to a fashion school, getting more experience in communication, internet marketing, and owning several businesses. If you want to know more about me; and if you want me to get an A in the class for which I’m writing this profile, please click on the link to resume and LinkedIn below. Thanks for your time!


Stephanie Sabala Advertising Executive

Stephanie Sabala
RIT student

Hello, my name is Stephanie Sabala. I am originally from Santo Domingo which is the capital of the Dominican Republic but now I live in Rochester, NY. In the University UNIBE, I received my bachelor degree in Advertising Communications. I am on my last semester of my Master Degree in Communications and Media Technologies at Rochester Institute of Technology (RIT). I work at the office of Faculty Diversity and Inclusion of RIT.

About me:

I have many years of experience as an Advertising and Marketing executive for different international companies. Some of that experience was as a community manager and others, as the Marketing Director. I have built different types of campaigns and events through my professional path. I’m in love with photography and I do it as a hobby but I also apply it on my professional duties. Previously, I have designed wedding invitations, flyers, logos, webpages, business cards or the complete branding of a company using tools such as Photoshop and Illustrator. I have had the privilege of working on different markets such as health, cuisine, insurance, beauty, and entrepreneur. Recently, I presented my paper “The Perception of LGBTQ influencers on Social Media” on the International Conference Social Media & Society 2019 in Toronto, Canada. Right now, I am working with future faculty candidates from minorities groups, helping them to continue their professional path by offering them resources that will help them succeed in their job exploration.

Social Media & Society’19 – International Conference Paper

Ellen Raffaelle, Digital Marketing MBA

About Me

My name’s Ellen Raffaelle and I’m a Digital Marketing grad student pursuing my MBA at Rochester Institute of Technology. I did my four years of undergrad at RIT as well, where I studied International Hospitality and Tourism Management. I find the field of marketing fascinating because it requires you to strike a balance between both creative and analytical thinking. I’m particularly interested in the use of analytics in digital marketing to translate customer behavior into actionable business data. Last semester I took a Marketing Analytics class where I learned about sentiment analysis, customer retention, clustering techniques and customer lifetime value. My favorite part of this course was performing a sentiment analysis on Amazon reviews for various products within the same product category.

Let’s connect! Check out my LinkedIn

Fun Facts

I’ve made it to 20 different countries in my 24 years, and worked for RIT’s study abroad office for 5 years now. One of my favorite memories from traveling was skydiving above the the Palm Jumeirah in Dubai.

13,000 feet high and falling at a speed of 120 mph

Thank you for visiting my page! I hope you have a lovely day 🙂

Emily Hawk – Writer and Communication & Media Technology Student

Hello! It’s nice to meet you, I’m Emily Hawk.

Currently, I am a second year grad student at Rochester Institute of Technology, pursuing a masters in Communication and Media Technology. I also work full time as a writer in the finance industry for an investment management company local to Rochester. I was born and raised in the Rochester NY area, where I spent my summers on Keuka Lake and my winters on Bristol Mountain.

After graduating high school, I moved to Washington, D.C. to get a Bachelor’s Degree from American University in Public Communication with a minor in History. Post graduation and moving back home due to the high cost of living in Washington, D.C., and a few years working in customer service, I found my position as an RFP Information Specialist at Manning & Napier. I now spend my days writing about investment strategies and my nights learning about communication theories and techniques. I’m extremely interested in writing: specifically, how writing is becoming a more and more critical skill as the world moves to rely on the text-based world of the internet.

Outside of my professional and academic life, I have a few hobbies I love. Mainly, I love being outside, whether that means camping, hiking, boating, skiing, or sitting around a bonfire with friends. I also love music, especially live music, so I attend as many concerts as possible. I’m a dedicated Buffalo Bills fan and Formula 1 enthusiast, which are, as many of my friends have pointed out, the most different sports I could possibly support. In general, I like to spend time with family and friends and enjoy the great area of Rochester and western New York.

If I haven’t bored you yet and you’d like to get to know me, feel free to follow any of the links below!


Personal Blog

Raymond Zayas – Digital Marketing MBA Candidate at RIT

About Me

My name is Raymond Zayas, I am a Digital Marketing MBA candidate at RIT graduating May 2020. I currently hold a BS in Business/Organizational Management from Roberts Wesleyan College and a MS in Management: Product & Service Development from RIT. My goal is to transition from a career in financial and healthcare analysis to digital marketing and social media analytics.

I have been lucky to be exposed to various industries and gain insight into different career paths. After working for almost 3 years as a financial analyst in health care and advertising, building and distributing reports in Excel and in business intelligence software, I decided to take my career in a different direction. I realized that I had built up many of the translatable skills necessary to be successful in both careers, and through my experiences at RIT and speaking with individuals in the industry I found marketing and social media analytics far more fulfilling and interesting.

Outside the Classroom

Outside the classroom, I am a part-time photographer. I began my career as a hobbyist photographer focusing on landscape and architectural photography.

Montreal, Canada

As people began to notice my work in the community, I branched out to wedding and portrait photography.

While I find wedding and portrait photography extremely fun, my goal is to branch out to drone video and photography to be able to achieve shots that were previously unimaginable to the photographer community.

Download my resume:

Connect with me on LinkedIn!

Marissa McCarthy – Management Information Systems MBA

Hi! Nice to meet you, my name is Marissa McCarthy.

All About Me

I am a first year MBA student at Rochester Institute of Technology with a focus in Management Information Systems. I’ve made Rochester my home for the last five years while I studied at RIT to complete a Bachelor’s degree in Industrial & Systems Engineering and a Master’s degree in Engineering Management. My education has been the perfect combination of both technical and business elements, igniting my love for managing events and innovating solutions to complicated problems. I have even had the chance to intern with two Fortune 500 companies! If you are interested about my experiences and skillset, feel free to take a look at my resume, attached below!

Connect with me on LinkedIn.


Before college, I lived with my family in Saratoga Springs, NY. If you have never had the chance to visit before, I highly recommend making the trip! Saratoga is a beautiful city in Eastern NY set an hour north of the New York State Capital and twenty minutes south of the Adirondacks. While you’re there, make sure to check out all the restaurants on Broadway and spend a day betting on horses at the Saratoga Racetrack. I don’t get to go home often, but when I do, I look forward to spending time with my family and playing with my dog, Gracie.

What Does the Future Hold?

After graduating this Spring, I hope to get a full time position as a Systems Engineer or a Data Analyst at a defense company. There is nothing more exciting than knowing the work you do will help those who risk their lives to keep our country safe. Until then, I will be working hard to finish out my last year at RIT on a high!

Sam Kadezabek – Digital Marketing MBA

Sam Kadezabek - Digital Marketing MBA Student focusing on color in company branding

My name’s Sam Kadezabek and I’m originally from a small town in Connecticut where the graduating class was around 100. Going into college, I switched my major from a more design-focused program to New Media Marketing to get a blend of business and creativity which ended up being a perfect middle ground for me. Now post-graduation I’m a grad student pursuing my MBA in Digital Marketing at Rochester Institute of Technology. I did my four years of undergrad at RIT as well and decided to continue on the path to getting my master’s to learn as much as I can before I leave.

I’ve realized that I really enjoy marketing and advertising because of the combination of creative and analytical applications and approaches that allow me to learn different ways people think and respond to experiences. For instance, one of my favorite classes in my undergrad was Consumer Behavior and analyzing the psychology of how people interact with products and advertisements. One specific aspect of that psychology that I found fascinating is how people’s brains react to different colors and combinations of colors around them.

The different ways that companies use those colors to subconsciously influence their customers is something that many don’t think about but is everywhere in our daily lives. During my undergrad I wrote a research paper on the different effects and examples of companies, and even entire industries, that use similar color schemes to give customers a certain feeling or reaction. While there isn’t a set formula you can use to make someone feel a certain way by using a certain color (because everyone is different and responds slightly differently), there are some pretty interesting trends in certain industries, like banking or fast food, that I took a look at.

My LinkedIn

Ryan Noble – Digital Marketer & Web Developer

Ryan Noble Digital Marketer

About Ryan

Hi!, My name is Ryan Noble. I was born and raised in the Rochester, NY area. Besides the weather I like everything about living here, especially the food and events. I’m a digital marketing MBA student at Rochester Institute of Technology (RIT) and an experienced marketing professional for C&S Companies. At C&S, I run all of our web development projects, online advertising campaigns, and graphic design work including user interface (UI) design. My team and I are responsible for developing, selling, and supporting a maintenance management application called Q Ware CMMS. It’s a web-based software application built specifically for facilities professionals. We are in the middle of a new product release which is exciting and I’m anxious to see how well it will do in the market. We put many years into it’s design and development so fingers crossed!

Connect with me on LinkedIn.

My Passions

Most of my experience revolves around digital marketing and web development. What I love most about these fields is the freedom to create anything you want. It’s even more satisfying when those creations help build a business and make it stand out from the competition. When I’m not marketing or developing, I enjoy woodworking and playing games (video and board) as pastimes. At the moment, I’m working on a handful of home renovations that take up a lot of my free time. I recently finished a bathroom remodel which was tough but worth the work! I also love being with my friends, my family, and my dog Angus (he’s so funny). If you’re interested in my skill sets or work experience, feel free to download my resume below. Also, if you’re interested in marketing or web development projects I have been involved with, please email me directly at ryann3588@gmail.com.

Angus The Bulldog