How to Recover from Google Panda

What is Google Panda update? 

Google Panda is a system that used to assign a content quality score to webpages. It also used to assign low rank sites with low quality, spams, or thin content. The name “Panda” is referring to the Google engineer Navneet Panda. Navneet help google to create and apply the panda update algorithm. This google update was first released in February 2011. Eventually, the update affection went globally just after two months, and it has received several updates since then. To help the publishers, google provide an advisory blog that give the publishers direction and self-evaluation of their website’s quality.

How Can I know if my site hit by Panda?

One signal to know if you hit by panda update is a decrease in your website’s organic traffic. Also, you will see a drop in the  search engine rankings correlating with a known date of an algorithm update.

Google Panda Update Risks:

  • Duplicate content:

    duplicate content

Duplicate content is Two or more pages share the same content. It was a SEO issue  for a long time before the Panda update. It has taken many forms as the algorithm has changed. Since Panda (starting in February 2011), the impact of duplicate content has become much more severe in some cases. To illustrate, duplicate content can only hurt the content itself. It might go supplemental or get filtered out which is OK. However, with Panda a duplicate content problem can impact your entire site since Panda update made the content a part of broader equation.

  • Plagiarism:
    (External duplication) the content published on your website is not the original. when Panda released, there have been complaints from websites that do produce original content that are also taking a hit in their organic rankings.
  • Thin content:

Thin content is weak pages with very little relevant or essential text and resources, such as a set of pages describing a variety of health conditions with only a few sentences present on each page.

  • User-generated spam:

Pages from your site contain spammy user generate content. This problem can be identified by two common approach spammers my take: Posting a comment as their brand name or a keyword as they target specific anchor text or Posting generic comments such as, ‘Thanks for the great post’ without discussing the content of the article or blog or trying to contribute to the forum.

  • Keyword stuffing:

a term used to describe over-optimization of a given page element for a keyword. Over-optimization can be seriously dangerous since it Texts with a high keyword density are terrible to read.

  • Poor user experience:

Overall experience users have when they are using or interacting with a website.

How to Stay Safe!

1. Check for duplicate content across your site:

It is recommended that you run regular site examinations to make sure no duplication issues are found. You can do it with SEO PowerSuite‘s Website Auditor , and it will be free if you have small site with 500 resources. For bigger websites, you’ll need a WebSite Auditor license.

All what you have to do is to start the examination with one of the programs above. When you done, pay attention to the on-page section of SEO factors on the left, especially Duplicate titles and Duplicate meta descriptions. If any of those have an Error status, click on the problematic factor to see a full list of pages with duplicate titles or descriptions. If for some reason, you can’t take down the duplicate pages, use a 301 redirect or you can block the pages from indexing with robots.txt or the no index meta tag.

2. Check for plagiarism:

The best way to make sure your pages are duplicated or not is to check your websites with Copyscape. Copyscape can let you compare two URLs and see if they are duplicate or not. This program need a paid account, but, it gives you some free trailers before you decide to pay to get the original. Since online stores have thousands of products pages, as a site owner make sure to use the original images, so you can make your product descriptions stand out from the crowd.

3. Identify thin content:

 You can check for thin content by navigating the Pages module in your Website Auditor project. Detect the Word count column. Next, sort the pages by their word count by clicking on the column’s header to directly spot the ones with very little content. Next, switch to the Links tab and examine the External links column, showing the number of outgoing external links on the page. To see the correlation between outgoing links and word count on each of your pages, you can add the Word count column to this workspace and do not forget to watch out for pages with little content and a substantial number of outgoing links. Also, if you spot a page with under 250 words of content and over 100 links, that’s a pretty solid indicator of a thin content page, so be aware of this too.

4.Dealing with user generated spams:

There are several steps with bad user generated content. You can Proactively monitoring user generated content. In other word, since any comment on your website or blog need your approval for display, you can check your posts and remove them or add unfollow tag to the links.

5. Audit your site for keyword stuffing:

One way to make sure if there are key word density in your page is to look at your top-ranking competitor’s pages. In other word, use SEO PowerSuSEO PowerSuite’s‘s and Website Auditor programs since his is their function.

To figure out if there are keyword stuffing issues on your pages, it’s a good idea to look at your top-ranking competitors’ pages (that’s exactly what SEO PowerSuite‘s Website Auditor uses in its Keyword Stuffing formula, in addition to the general SEO best practices).

6. Fix the problems you find:

Once you’ve identified the Panda in your site, try to fix them as soon as you can to prevent another Panda affection or to recover quickly penalization penalized). You can edit your pages right in Website Auditor if you go to Content Analysis (Content Editor).

For more detailed instructions, you can go to this 6-step guide to check for Panda update in your site.

 

Social Media Influencers and Their Impact on Consumer Behavior

Social media influencer marketing is still a relatively new trend, but it’s quickly becoming a go-to tactic for marketers seeking the attention of a generation of distracted, advertising-adverse consumers. For decades, marketers have used catchy slogans, graphics, and celebrity endorsers to get their audience to focus on their message. But today, traditional media channels are in decline and consumers are getting used to entertainment without interruption. Therefore, brands need reach their audience in more subtle and cost-effective ways. Enter, the social media influencer.

Generally speaking, influencers are social media users who enjoy substantial popularity on platforms like Instagram, YouTube, or Twitter. Many of these influencers are celebrities like actors, musicians, or athletes. Celebrities are frequently used in advertising because they are great at capturing consumer attention. In a world where it’s getting easier to avoid advertising altogether, that’s a difficult task! However, creating an advertising campaign with a popular celebrity is an expensive and time-consuming process.

Why use influencers?

Influencer marketing can achieve the same goal of consumer attention, but in a much simpler way. Instead of hiring photographers, creatives, and a media team, brands let the influencer create content and distribute it to their thousands or millions of followers. This strategy is not only cheaper and more efficient, it also has greater potential to impact consumer opinions because the audience has opted into following an influencer and likely cares about what they have to say.

By sharing aspects of their everyday lives on their social media profiles, these celebrities make their fans feel more connected to them than ever before. This also makes them more susceptible to subtle brand messages intertwined between personal posts about what the influencer ate for lunch or what they did on their vacation.

The new celebrity influencers

While many of the most popular social media influencer accounts are owned by traditional celebrities, social media has also given rise to another subset of influencers that are a lot more like your average Joe. The ‘social media celebrity’ is a new breed of public figure that starts off as an ordinary social media user.  Through sharing interesting, original content, hey manage to acquire a mass audience of followers and the attention of brands.

Many of these social media influencers exist within niche online communities, like travel, parenting, fitness, or fashion. Their opinion leader roles in online circles make them attractive for brands targeting a specific audience actively looking for information. These influencers are also pros at fostering meaningful, relationships with their followers that make them seem like friends. Brands can take advantage of these relationships by using influencers to spread positive word-of-mouth about their products on social media.

The Internet and social  media has caused drastic changes in the media landscape. This shift has challenged marketers to find new ways to reach their audience. Social media may be a distraction from traditional advertising channels, but it’s also an opportunity. Brands that learn how to harness the power of influencers and connect with online audiences will be able enhance their image and increase awareness more efficiently and cheaply than ever before.

UCLA players will not be left in jail for 10 years on shoplifting without Trump

President Donald Trump lashed out on Twitter at the father of one of three UCLA basketball players who were arrested on shoplifting in China after the father commented that Trump had done little help with the release of his son LiAngelo Ball. LiAngelo Ball along with two other UCLA basketball players — Cody Riley and Jalen Hill, were accused of stealing sunglasses from a Louis Vuitton store subsequently detained by police while the team were in China for a tournament against Georgia Tech. The players were later released on bail after Trump has personally asked Chinese President Xi Jinping for his assistance in resolving the case while on his visit in Asia.

The three basketball players who were shoplifting in China

However, Trump changes his mind on helping out three players because LiAngelo’s father, LaVar Ball denied his role in winning their release. He responded on twitter calling them “ungrateful” and said “I should have left them in jail!”

Shoplifting in China

So what will happen to the three players if they were left in China without Trump’s help. Will they be facing 10 years in jail like Trump said?

The answer isno! They won’t be in jail for 10 years. Many news claimed that shoplifting in China carries a minimum sentence of three years in prison and a maximum sentence of a decade. Those statement comes from the Criminal Law of the People’s Republic of China. However, based on existing cases, first time shoplifting would not be determined as criminal in nature. Instead, they are more likely to receive an administrative punishment consist of restitution, fines and up to 15 days in jail, at the discretion of police.

Even though the value of the sunglass they stole may be higher than those from an un-designer store, shoplifting of accessories can hardly reach to criminal punishment level according to previous experiences.

10 years of jail on shoplifting is obviously an exaggeration made by the Presidents. Everyone can relax now since these three boys probably will be fine without the help from Trump. But with the assistance of the President, they definitely got “special treatment” and got out of trouble sooner than the other because the Chinese do not give bail normally.

Increasing productivity with Excel

A major problem for people trying to get work done is staying productive. Businesses use analytics to function efficiently, but individuals never seem to use them. Why not make your own metrics on Excel to keep track of your life and increase motivation? I find myself getting excited when an item can be removed from a to-do list. Now, you can not only watch the list get smaller, but you can see how many items you are completing per week, how far along you are on big projects, and so much more! The best part about using Excel to track your own work efficiency is to be able to choose the metrics that work best with your life, and watch your productivity soar.

Step 1: Prioritize your goals

Don’t waste time stressing out over to-do items that you don’t really have time for anyway. Prioritize the tasks that are the most important to your goals, and make sure your goals align with your values. Is your top priority to find a new job? Then make sure to assign that as your number one goal.

Step 2: Turn high priorities into metrics

Identify your own meaningful metrics. What numbers would give you the information needed to see how far you are from your goals? If you are trying to find a job, your related values could be number of jobs applied to, or hours of networking completed. Common items to track for any goal would be projects due per week, hours already spent per project, number of times a task was completed, or anything else you would like to do.

Step 3: Get productive!

After the formulas are in place, compete against yourself to achieve top results. If you completed 5 tasks of a certain type last week, try and finish 6 the next week. Setting goals and going past them is the core of productivity. And remember to reward yourself when you achieve those goals J

Maintaining productivity:

Setting aside time regularly to maintain the guide will give you back time in the end, through increased focus during projects. If you spend more time on productivity, you can be more productive! But don’t procrastinate by over-engineering your Excel file. Keep it simple, but functional; motivate yourself in the best way possible.

 

This was merely an overview of this process! If you would like help using Excel to maximize your life productivity, reach out to me, and I can give tips and tricks, including specifics for your experience:

Caitlin Murphy, http://lnkd.in/daqBYe8

How to Optimize for Voice Search in 2018

Voice search is becoming more prevalent every day, learn how to optimize your site to get ahead

Optimization for voice searchVoice search optimization has been a trending topic among the SEO community throughout 2017 and is sure to continue into 2018. With mobile and home devices such as Apple and Android smartphones, tablets, Amazon Echo/Alexa, Google Home, and a growing list of others, the presence of smart assistants like Siri, Google Assistant, Android assistant, Cortana, and Bixby are virtually always within shouting distance. ComScore estimates that by 2020, voice searches will make up 50% of all searches. Below we will cover the tactics used by marketers to optimize for voice search.

Long-Tail Keywords

Voice search is conversational by nature and is typically used for specific queries. By optimizing for more specific long-tail keywords and phrases, you increase your likelihood of being featured on the top of the search engine results page. For voice search, this is also known as “page zero” or otherwise called the featured snippet. When creating long-tail keywords, it is important to keep user intent in mind. The Hummingbird and Rankbrain updates emphasis on user intent have been further exasperated due to the rapid increase in voice searches. One tip to generate long-tail keywords that are both conversational and focused on intent is to record customer questions directed toward your customer service department.  receiving these queries and integrating them into your website using strategies below is a great way to be featured in voice searches.

Q&A Pages

A great way to further optimize your site for voice search is to create a question and answer page. Additionally, you can include an FAQ page. This provides a logical outlet to place long-tail keywords generated by customer service. If you provide a space for customers to post their questions, you will gain a user-generated source of conversational content. This has great potential to improve your results page positioning.  This also creates a great opportunity to generate snippets of content.  This will greatly increase the chances of being included in the “page zero” results for voice assistant direct answers.

Final Tips

Final tips for optimizing for voice search:

  • Update your businesses location on  Google
  • Add a schema to aid search engines understand context
  • Optimize your site for mobile devices.

By completing these final tips, along with providing long-tail keywords and Q&A pages, you will be in great shape when optimizing your site for voice search in 2018.

Google’s Penguin update, triggers and how to recover

The Google Penguin update is aimed at focusing the SERP ranking of the site which used manipulative links violating the webmaster’s framework by using black-hat SEO techniques to falsely increase the site ranking. This was commonly termed as Link Schemes. It also involves keyword stuffed all across the site. This packing of keywords artificially increases the relevance of the site, in turn, increasing the rank. It was started in April 2012 and after evolving over the years, in 2017 it became a part of Google’s core algorithm. Small companies who have managed with quality content and avoided these techniques gained a boost. So, what triggers the algorithm? And if you were affected, how to recover from Google’s Penguin update? Let’s find out.

How Google’s Penguin update algorithm is triggered?

Google’s Penguin update is triggered when site builders use Link Schemes and Keywords Stuffing.

  1. Link schemes works in the process where they have low-quality site are acquired for artificial reputation. Fake comments, Spam on internet forums was a part of this link scheming process. This linking scheme helped them gain more traffic and increased the rankings of the site which used this influence even if the quality of the pointing site was not related.
  2. Keyword Stuffing involved populating and packing the keywords across the site to increase the relevance. This stuffing once again falsely increases the ranking as Google finds the site to have a higher relevance.
  3. Penguin filter is a part of the algorithm which deindexes your site. This blocks all traffic to your site. It can also be a manual penalty if one of the links pointing towards your site was uninvited and was reported as spam.

 

How to recover if your website is affected by Google’s Penguin update?

Check if you really are affected by the penguin update or just a manual penalty first. If it is the Penguin update, optimize the following things.

  1. Identify and markdown the low-quality links pointing to the site. If they are not relevant, remove the unwanted links.
  2. Optimize the content with a good 15/200 ratio of keywords to content and remove unwanted stuffing of keywords.
  3. Perform a content audit to deliver good quality content.
  4. Allow Google to recrawl and reindex you content post optimization. Make necessary changes and make sure to not break Google’s rule. This is the least needed to not get a ban on your SERP.
Related Articles about Google’s Penguin update:
  1. Google penguin- Wikipedia.
  2. Google Webmaster Central Blog- Penguin is now a part of the core algorithm.

Unsuspecting SEO Pitfalls

Are you stumped about why your SEO program isn’t working as effectively as it should be? Below are 4 SEO Pitfalls you should avoid if you want your program to be effective –

  1. Web Designer Out, SEO Partner In

First of the SEO pitfalls would be that that we rely too much on web designers as opposed to our SEO partners. Much as we’d like to seek out the best web designer out there, they do not have training in our SEO world. It’s usually best to consult your SEO partner for every step that you take, just so that you have the expert opinion.

  1. Ego Phases Out, Traffic In

Usually, what you think is important may not usually be the phrases that drive the traffic in. Second of the SEO pitfalls most commonly seen is when people use very common phrases and think that it is going to give them top rankings. Stop using clichéd ones and try to see which keywords/phrases are the actual traffic drivers. Make sure you pin your program to more keywords/phrases. This usually helps.

  1. Update It Like Tweets

Did you finish your program and forget all about it? The third of the SEO pitfalls! That’s a huge mistake. To drive traffic efficiently, you need to constantly update your keywords for one main reason – It isn’t going to take your competitors long enough to figure your set and use it against you. By constantly updating, you not only infuse better traffic, but you also save yourself from being overtaken by another company!

  1. Face Your Reviews

The trend these days is for customers to post reviews online. Whether it is a good or a bad review, you can convert it to benefit your company if you REACT to it. The last of the SEO pitfalls would be to ignore these reviews. Your online reputation can be built by responding to the customer needs posted. This makes your company more trustworthy. Tracking what people are saying about your business also helps as you can either facilitate their thinking or try to change it depending on the situation. This also gives your business a positive customer perception, thus leading to a greater potential to appear in searches!

References:

  1. https://www.inc.com/john-boitnott/2016-is-the-year-to-avoid-these-local-seo-pitfalls.html
  2. http://www.toprankblog.com/2009/09/seo-pitfalls/

Content Marketing vs. Marketing with Content

Is your editorial calendar filled with content marketing fuel, or just content? Understanding the difference can attract more, higher qualified leads for your business.

content marketing marketing with content

When you think of content, do you think of one isolated piece of content on your website? Like an infographic, a downloadable, or a video? Or do you think of a full A-Z content marketing strategy with editorial content that serves a purpose in the short-term, but is tied tightly to a long-term goal? This question is not uncommon, and content marketing does fit within other marketing principles. But, content marketing and marketing with content differ in key ways, outlined below.

The Technical Difference

Branded content means a variety of things, including sales enablement materials, sell sheets, brochures, employee-related content, user-generated content, or customer service type content. Think of these as islands of branded content that as a result, support the brand.
Content marketing is taking your many islands of content, and adding
a bunch of additional islands in the form of online content. This includes blogs, social media content, infographics, testimonials, email marketing, guides, interactive content…the list goes on. We then expand upon that content strategy and connect the islands that are related to one another and help us achieve a common goal. This connection happens by ensuring that contextually relevant content follows your prospect through their sales journey and remains lock-step with their progress.

The Problem with Just Creating Content

Let’s be blunt: what’s the point? If your content strategy is not tied to succinct business goals like lead generation, lead nurturing, or customer retention, what is its purpose? Static content serves your organization by highlighting your products, services, team, differentiators, or experiences. If we continually create content that only supports the brand, or a product, we probably aren’t serving a customer need.
Content marketing gives your brand more lifeblood, therefore the term brand journalism is synonymous with content marketing. Content marketing strategy is about providing helpful content to potential customers, and weaving your brand into the story in a subtler way.

Editorial calendars and content strategies need to serve a larger purpose than just static content. Content marketing elevates your creation and distribution efforts, while working to solve a larger business goal. Marketing with content exercises creativity and stocks the sales team with great enablement materials. But buyers want their problems solved.